TomTom Telematics has launched the Webfleet app for Sales Cloud on the Salesforce AppExchange to integrate its telematics platform with Salesforce, making it easier for sales staff to use the CRM system on the road, according to the company.

The integration of Webfleet with Salesforce helps reduce costs and administration time through automatic trip reporting and simplified appointment management. Businesses and drivers are also provided with greater insight into driving performance.

"Integrating Webfleet with Salesforce is a natural extension of our Logbook application, which automates mileage registration for expense claims," said Taco van der Leij, VP of marketing at TomTom Telematics. "Both help to make business administration easier for staff on the road, providing them with tools to improve their sales performance. Furthermore, by combining telematics and CRM, sales managers can gain visibility and insight into performance in the field."

Webfleet for Sales Cloud allows office staff to assign client appointments in the Salesforce calendar to the employee's TomTom PRO Driver Terminal. It also provides the sales manager with dashboards that allow trip data to be compared with opportunities, leads and closed deals to analyze the effectiveness of each sales representative.

"Companies are looking to transform the way they connect with customers, partners and employees to thrive in the age of the customer," said Ryan Ellis, VP of product management for AppExchange and Salesforce.