The National Safety Council estimates that 421 people could lose their lives in car crashes during the upcoming holiday weekend — a 7% jump over the average.
by Staff
November 17, 2017
Photo by Mlaurenti/Wikipedia.
2 min to read
Photo by Mlaurenti/Wikipedia.
An analysis from the National Safety Council concludes that an estimated 421 people could be killed and another 48,500 seriously injured in car crashes during the upcoming Thanksgiving holiday period.
The estimate is 7% higher than the average number of deaths — 393 — for that weekend, the National Safety Council (NSC) said. The Thanksgiving Day holiday begins at 6 p.m. Wednesday, Nov. 22, and ends at 11:59 p.m. Sunday, Nov. 26.
Ad Loading...
Historical trends show that on average, more than one-third of Thanksgiving Day holiday period fatalities involve alcohol-impaired drivers. Since the Wednesday before Thanksgiving is known for its high volume of both travel and alcohol consumption, the council is warning drivers to be particularly vigilant at the start of the holiday period.
"While many of us are putting together grocery lists and travel plans for Thanksgiving, we can't forget that long holiday weekends are particularly deadly on the roads,” said NSC President and CEO Deborah A.P. Hersman. “If you plan to celebrate, make smart decisions and commit to having a driver that is not impaired by alcohol or drugs behind the wheel. This Thanksgiving, let’s ensure everyone in every family arrives home safely.”
With preventable deaths at an all-time high, NSC has called for states to take actions to reduce safety risks —particularly on the roads. The NSC State of Safety report encourages states to institute state sobriety checkpoints, require ignition interlocks for first-time and repeat offenders, ban open containers, and automatically revoke licenses for more than 90 days for drivers with BAC levels above .08 or those who refuse to test.
Alcohol impairment, of course, isn’t the only safety threat to drivers. Distracted driving is rampant — even in parking lots, which will be jammed with Black Friday shoppers. A National Safety Council poll conducted last year found two-thirds of drivers — 66% — would make phone calls while driving through a parking lot and 56% would text.
The council offers these safety tips for drivers:
Ad Loading...
Remember, drugged driving is impaired driving. Visit StopEverydayKillers.orgto learn about the scope of the prescription opioid crisis.
Buckle up on every trip in every seating position.
Distracted driving remains one of the most persistent risks in fleet operations. New approaches focus on removing mobile device use entirely while adding real-time safety support.
As distraction risks evolve, fleets are turning to smarter, more connected technologies to better understand what’s happening behind the wheel. Part 2 explores how these tools are helping identify risky behaviors and improve visibility across operations.
Distracted driving is often measured by what we can see—phones in hand, eyes off the road. But what about the distractions we can’t? A recent incident raises a bigger question about awareness, attention, and why subtle risks so often go unnoticed.
Fleets have more driver data than ever, so why isn't behavior changing? Training requires more than reports and coaching — it requires real-world practice.
A two-part conversation with Stefan Heck on how AI is transforming the fight against distracted driving. As fleets adopt smarter tools, the focus shifts from reacting to preventing risk. In Part 1, we look at where AI is making an impact for fleets today.
An 11% drop in pedestrian fatalities in early 2025 signals progress in U.S. road safety, but elevated death rates and ongoing risks underscore the need for continued action from fleets and policymakers.