Survey Shows Fleets Consider Driver Behavior the Key Reason for Using Telematics
NORTHBROOK, IL - Donlen conducted the survey to understand how fleet managers are using telematics and GPS to manage their fleets and to find out whether they intend to implement such a program if they haven't already.

NORTHBROOK, IL – Donlen released the results of its recent fleet telematics and GPS survey. The company conducted the survey to understand how fleet managers are using telematics and GPS to manage their fleets and whether they intend to implement such a program if they haven't already.
According to Donlen, the company grouped survey respondents into three categories: fleets using a telematics solution (21% of respondents), fleets considering a telematics solution (34%), and fleets not considering a telematics solution (45%).
Survey results show the top three reasons for using telematics are improved driver behavior, route productivity, and fuel savings (shown in the table below), respectively. Current telematics users ranked fuel savings as the number three reason for using telematics, but those considering telematics ranked fuel savings as the second reason.

Respondents ranked sustainability as the least important reason for using telematics, with only 20% of fleets currently using telematics listing that as the top reason. Of fleets considering using telematics, though, 36% ranked it as a primary reason for using the technology.
Another finding is that of the fleets surveyed, of those considering a telematics solution, 46% said they couldn’t quantify the future return on investment from a system. Although that might be expected, given a lack of data from an existing program, 40% of fleets currently using a telematics system said they couldn’t quantify the ROI from their telematics solution.
Donlen’s survey found that fleet size contributed most to whether a given fleet is using, or plans to use, telematics. Of the respondents with fleets that have less than 100 vehicles, 80% stated they aren’t considering telematics. For fleets with more than 300 vehicles, the opposite is true, with 80% of respondents either already using or considering telematics.

Donlen’s survey concluded that most fleets see the need for a telematics system and are moving to implement one if they haven’t already and that driver behavior is a key reason for such a system. Donlen didn't disclose the number of survey respondents.
You can download a PDF of the survey from Donlen's site here.
More Telematics

Teletrac Navman Begins Next Chapter as Standalone Private Company
What's new with Teletrac Navman and its new owner?
Read More →
Why Fleets Are Creating Dedicated Fleet Analyst Positions
Telematics, AI, EVs, and connected technologies are generating more fleet data than traditional teams can effectively manage. Reed Jackson explains why dedicated fleet analytics roles are emerging to turn that information into better operational decisions.
Read More →
Deleting Driver Data Is No Longer Enough in Connected Vehicles
A factory reset may erase what's stored inside a vehicle, but it doesn't always end a former driver's digital connection. Here's how fleets can make digital offboarding part of every vehicle transition to reduce privacy, security, and compliance risks.
Read More →
How AI Can Help Fleet Managers Build Their Own Solutions
Syneos Health Fleet Manager Kristin Leary is exploring how AI-powered development tools, telematics data, and predictive analytics could help fleets solve operational challenges without waiting for a vendor roadmap.
Read More →
Cameras, Safety and Insurance: From Reactive Claims to Real-Time Prevention (Part 2 of 2)
Part Two: Commercial auto remains one of the most challenging and costly lines of coverage for fleet operators and insurers alike. Continue learning more about how to effectively address these issues from Onur Aksan, Enterprise Business Development Executive, Geotab
Read More →
100% Fleet Uptime? Here's Stellantis' Strategy
Keeping commercial vehicles on the road is becoming just as important as getting them into service. Stellantis’ U.S. fleet chief Michael Ferreira shares how connected technology and AI are changing the way fleets manage uptime.
Read More →
Waymo vs. Tesla Robotaxi: Side-by-Side Ride-Hailing Test Highlights Different Approaches to Autonomy
Video comparison in Austin contrasts traditional Uber service with autonomous offerings from Waymo and Tesla Robotaxi.
Read More →
Paying for a Fire Hose, Drinking from a Garden Hose: Getting the Full Value of Your Telematics
Why fleets struggle to turn telematics data into real-world results and how to fix it.
Read More →
Building Smarter Cybersecurity Policies for Fleet Operations
As fleet operations become increasingly connected, cybersecurity can no longer be treated as an IT issue alone. Building effective policies requires a proactive approach that protects vehicles, data, and operational systems while ensuring employees, vendors, and technology partners follow consistent security standards.
Read More →
Turning Connected Vehicle Data Into Decisions That Matter
Fleet leaders have more data than ever, but turning that data into clear, actionable decisions remains a challenge. This white paper shows how leading organizations are using connected vehicle data to improve safety, reduce costs, and optimize fleet performance. Learn how to turn insight into action across your fleet.
Read More →
