Automotive Fleet
MenuMENU
SearchSEARCH

Survey Highlights Fleet Concerns & Priorities: Cost, Safety, and EV Adoption

The findings show over 81% of respondents said finding new solutions to make their fleets more efficient is a priority.

July 8, 2024
A blue graphic with bullet points of key survey findings from Shell Fleet Solutions,

According to the Network of Employers for Traffic Safety, a single nonfatal accident on the job can cost over $75,000, making safety a genuine concern for those looking at a fleet’s bottom line.

Source: Automotive Fleet

3 min to read


Shell Fleet Solutions partnered with

, to survey fleet owners, operators, managers, and drivers regarding the most pressing concerns and priorities facing their businesses.

Ad Loading...

The results revealed key concerns surrounding the total cost of ownership,

, and electric vehicles.

TCO Takes Top Priority

As fleet managers plan and set goals for the upcoming year, over 71% of respondents agreed that

were deep concerns for their fleet this year.

This response highlights supply chain disruptions, inflation, recession fears, sustainability mandates, and a consensus on

Ad Loading...

as a top focus. 53.2% of stakeholders rated TCO as their highest or second-highest concern, with 88% agreeing that reducing overall costs would be a priority in 2024.

Safety Continues to Be Essential in Daily Operations

Safety is important to fleets, as demonstrated in survey results by the number two rated area of concern for 2024 and the number one area that fleet stakeholders were most proud of. Considering that reducing overall costs is a priority for stakeholders, the results suggest that

is cost-efficient.

According to the

, a single nonfatal accident on the job can cost over $75,000, making safety a genuine concern for those looking at a fleet’s bottom line.

Ad Loading...

High Rates of EV Adoption and Fleet Sustainability

Fleet stakeholders report significant time spent exploring

. Sustainability ranked fourth in areas rated as most time-consuming in 2023, and time spent seeking EV solutions earned strong scores, including:

  • 65% of respondents agree or strongly agree that building a more sustainable fleet or reaching fleet sustainability goals is a priority or top concern for 2024.

  • Over 56% agree or strongly agree that investing in initial or additional EVs is a priority this year.

When respondents were asked about the industries and trends they pay the most attention to, 41% mentioned

(EVs) or related sectors, such as sustainability, indicating a significant focus on the growing prominence of EVs and the broader sustainability movement.

Ad Loading...

“Many fleets would like to see a full-circle sustainable solution, from energy source to EV implementation, but there are fleets where EVs don’t make sense right now, or they may need solutions like hybrid fleets,” Chris Nolan, Shell Global key account manager with Shell Fleet Solutions, said

.

Fleets Urgently Seeking New Solutions

The survey also highlighted that fleets are on a tight timeframe to achieve their goals:

Nearly 40% stated they have 12 months to implement changes that benefit their fleet, and over 25% only have 6 to 9 months to address barriers and make meaningful progress. Over 81% of respondents said finding new solutions to

is a priority. Numerous fleets are actively engaging with or integrating new technologies and data into their operations, with more than 62% acknowledging that these initiatives are key priorities.

Ad Loading...

“Fleets are seeking expert guidance to take their operations to the next level, understanding that

are improving and can help in various ways,” Jim Perkins, Director of Shell Fleet Solutions, U.S., said.

Fleets could benefit from external expertise to help address these challenges or areas of concern surrounding cost-related priorities, such as

lowering TCO

, improving safety, and boosting efficiencies.

More Operations

Portrait of Austin Schutte, founder and CEO of Anew Solutions, featured in Automotive Fleet's Fleet Meets series highlighting his career, leadership philosophy, and fleet industry insights.
Operationsby Faith HowellJuly 14, 2026

Fleet Meets: Austin Schutte

Here are some industry insights, personal touches, and words of advice from the CEO and Founder of Anew Solutions.

Read More →
Photo of Team Brown building soap box derby
Operationsby Chris BrownJuly 13, 2026

Soap Box Derby Challenge: What’s Powering Team Brown

The car is coming together, the students are solving real build problems, and the fleet industry is helping push Team Brown toward the starting line.

Read More →
Green and black bar graphs showing 2026 versus 2025 fleet sales.
Vehicle Researchby Martin RomjueJuly 8, 2026

Commercial Fleet Sales Contribute To June, YTD Gains

The fleet sector has boosted its vehicle purchases at a reliable pace in the first half of this year compared with 1H 2025.

Read More →
Ad Loading...
A black square with white color font text
OperationsJuly 2, 2026

What Fleet Managers Really Want From Vendors

From customer service frustrations and technology breakdowns to RFQs, change management, and the growing impact of turnover across the industry, this conversation pulls back the curtain on the real operational challenges fleet managers are navigating every day.

Read More →
A black square with white color font text
OperationsJuly 2, 2026

Fleet Safety Masterclass: Industry Leaders on Storytelling, Strategy & Innovation

In this special masterclass episode, industry leaders break down what it really takes to build safer fleets in today’s increasingly distracted and data-driven world.

Read More →
A black square with white color font text
OperationsJuly 2, 2026

Integrating Legacy Fleet Systems and Historical Data

In this episode, we bring together fleet and technology leaders to unpack the realities of data integration, system migrations, and the evolving role of AI in fleet management.

Read More →
Ad Loading...
A black square with white color font text
OperationsJuly 2, 2026

From Resistance to Results: Change Management Strategies for Fleets

From new technologies and safety programs to evolving regulations, fleets are under constant pressure to adapt. But as Dr. Betz explains, success isn’t about the system you implement—it’s about whether your people actually use it.

Read More →
A black square with white color font text
OperationsJuly 2, 2026

Where We're Headed: A Practical Look at AI in Fleet

Discover how AI is actually being deployed in fleets, not just marketed, including practical use cases and emerging risks.

Read More →
A blue and white Automotive Fleet podcast thumbnail.
OperationsJuly 2, 2026

How Coca-Cola United Protects Its Fleet from Growing Legal Risk

Growing legal exposure can put fleets at risk. Here's one company's approach.

Read More →
Ad Loading...
fleetio coast pay cost
SponsoredJuly 1, 2026

Fleet Managers Think They Understand Their Costs. The Data Says Otherwise.

Most fleet managers say they have a strong handle on their costs, but new research from Bobit Business Media tells a different story. A 2026 survey of 190 fleet professionals reveals a widespread "confidence gap" where fragmented systems, disconnected data, and delayed reporting are leaving major blind spots hidden beneath the surface. Find out what the data actually shows.

Read More →