Automotive Fleet
MenuMENU
SearchSEARCH

Survey Highlights Fleet Concerns & Priorities: Cost, Safety, and EV Adoption

The findings show over 81% of respondents said finding new solutions to make their fleets more efficient is a priority.

July 8, 2024
A blue graphic with bullet points of key survey findings from Shell Fleet Solutions,

According to the Network of Employers for Traffic Safety, a single nonfatal accident on the job can cost over $75,000, making safety a genuine concern for those looking at a fleet’s bottom line.

Source: Automotive Fleet

3 min to read


Shell Fleet Solutions partnered with

, to survey fleet owners, operators, managers, and drivers regarding the most pressing concerns and priorities facing their businesses.

Ad Loading...

The results revealed key concerns surrounding the total cost of ownership,

, and electric vehicles.

TCO Takes Top Priority

As fleet managers plan and set goals for the upcoming year, over 71% of respondents agreed that

were deep concerns for their fleet this year.

This response highlights supply chain disruptions, inflation, recession fears, sustainability mandates, and a consensus on

Ad Loading...

as a top focus. 53.2% of stakeholders rated TCO as their highest or second-highest concern, with 88% agreeing that reducing overall costs would be a priority in 2024.

Safety Continues to Be Essential in Daily Operations

Safety is important to fleets, as demonstrated in survey results by the number two rated area of concern for 2024 and the number one area that fleet stakeholders were most proud of. Considering that reducing overall costs is a priority for stakeholders, the results suggest that

is cost-efficient.

According to the

, a single nonfatal accident on the job can cost over $75,000, making safety a genuine concern for those looking at a fleet’s bottom line.

Ad Loading...

High Rates of EV Adoption and Fleet Sustainability

Fleet stakeholders report significant time spent exploring

. Sustainability ranked fourth in areas rated as most time-consuming in 2023, and time spent seeking EV solutions earned strong scores, including:

  • 65% of respondents agree or strongly agree that building a more sustainable fleet or reaching fleet sustainability goals is a priority or top concern for 2024.

  • Over 56% agree or strongly agree that investing in initial or additional EVs is a priority this year.

When respondents were asked about the industries and trends they pay the most attention to, 41% mentioned

(EVs) or related sectors, such as sustainability, indicating a significant focus on the growing prominence of EVs and the broader sustainability movement.

Ad Loading...

“Many fleets would like to see a full-circle sustainable solution, from energy source to EV implementation, but there are fleets where EVs don’t make sense right now, or they may need solutions like hybrid fleets,” Chris Nolan, Shell Global key account manager with Shell Fleet Solutions, said

.

Fleets Urgently Seeking New Solutions

The survey also highlighted that fleets are on a tight timeframe to achieve their goals:

Nearly 40% stated they have 12 months to implement changes that benefit their fleet, and over 25% only have 6 to 9 months to address barriers and make meaningful progress. Over 81% of respondents said finding new solutions to

is a priority. Numerous fleets are actively engaging with or integrating new technologies and data into their operations, with more than 62% acknowledging that these initiatives are key priorities.

Ad Loading...

“Fleets are seeking expert guidance to take their operations to the next level, understanding that

are improving and can help in various ways,” Jim Perkins, Director of Shell Fleet Solutions, U.S., said.

Fleets could benefit from external expertise to help address these challenges or areas of concern surrounding cost-related priorities, such as

lowering TCO

, improving safety, and boosting efficiencies.

More Operations

A blue Automotive Fleet graphic representing the weekly AF News Recap series.
Operationsby Faith HowellMay 4, 2026

From Waffle House to AI: Fleet Trends You Need to Know

In this AF news recap, host Faith Howell covers how Waffle House stepped up during disaster response and new AI tech on the market.

Read More →
OperationsApril 30, 2026

Fleet Operations in the Age of AI: Navigating Ethical and Legal Challenges

AI is no longer a future concept for fleets—it’s already embedded in the tools, data, and decisions that operators rely on every day. In this episode of the Fleet Forward Podcast, recorded live at Fleet Forward, industry leaders take the conversation beyond hype to examine what responsible AI adoption really looks like in fleet operations.

Read More →
OperationsApril 30, 2026

Factory Installed vs. Aftermarket: Choosing the Right Telematics Path & Managing the Data

As fleets rethink how they capture, manage, and act on vehicle data, telematics is at a major inflection point. In this episode of the Fleet Forward Podcast, we dive deep into one of the most pressing questions facing fleet leaders today: Should you rely on OEM factory-installed connectivity, aftermarket devices, or a hybrid of both?

Read More →
Ad Loading...
OperationsApril 30, 2026

What Real-Time Data Reveals About EV Cost, Performance, and Scalability

Experts from telematics analytics, fleet-as-a-service operations, and national EV benchmarking share how real-time data is reshaping fleet strategy—dispelling assumptions, validating best practices, and exposing costly missteps.

Read More →
OperationsApril 30, 2026

Planning Through Policy Shifts: What Fleets Must Track in 2026

A powerhouse panel featuring experts from the American Automotive Leasing Association, CalSTART, and municipal fleet leadership dives into the realities of navigating shifting emissions rules, regulatory waivers, federal agency actions, the future of the EPA’s endangerment finding, and the push for unified standards. They also examine the impacts of tariffs, autonomous vehicle policy, battery innovation, and the accelerating global EV market.

Read More →
OperationsApril 30, 2026

Managing Market Turbulence with Strategic Fleet Insights

This episode kicks off with a deep dive into the technologies and market forces reshaping today’s fleet landscape. Host Chris Brown is joined by Laolu Adeola (Leke Services), Tyson Jomini (J.D. Power), and Richard Hall (ZappiRide) to break down real-world data, shifting incentives, and practical strategies fleet leaders can use right now.

Read More →
Ad Loading...
Clipboards with flooded cars in background.
Disaster Responseby Chris BrownApril 30, 2026

Adapting Fleet Policy When Disasters Strike

In the middle of natural disasters fleet managers must shift priorities to protect people and assets. What policy items should be loosened, and when should the line be held?

Read More →
OperationsApril 24, 2026

EV Reality Check: How Fleets Are Managing Policy Shifts, Safety, and Scaling Challenges

In this episode, fleet leaders from municipal, university, and private-sector organizations share a candid EV reality check. From infrastructure setbacks and policy whiplash to grant funding, total cost of ownership, and charging resiliency, this conversation dives into what it actually takes to scale electrification in the real world.

Read More →
2019 Automotive Fleet Hall of Fame inductees Joe LaRosa Bob Miesen Bud Morrison Theresa Ragozine portraits
Operationsby StaffApril 21, 2026

Fleet Hall of Fame Honorees Through the Years

A running list of the fleet industry’s most influential leaders, recognized for their lasting impact on commercial fleet management.

Read More →
Ad Loading...
Operationsby Chris BrownApril 20, 2026

2026 Salary Survey: Six-Figure Fleet Manager Salaries Become the Norm

After a decade of lagging compensation, fleet manager pay is climbing. But expanding responsibilities, larger fleets, and growing complexity continue to redefine the role.

Read More →