Automotive Fleet
MenuMENU
SearchSEARCH

Study Shows Age Makes a Difference in GPS Device Usage

NEW YORK – Younger and older Americans use GPS devices differently, according to a recent online survey of U.S. consumers conducted by ABI Research.

by Staff
November 24, 2008
2 min to read


NEW YORK– Younger and older Americans use GPS devices differently, according to a recent survey of U.S. consumers conducted by ABI Research.

"When younger GPS users are compared to their older counterparts, there's clearly an age divide not only in what types of devices they use, but in how they use them," said ABI Research Director Janet Wise.

Ad Loading...

The online survey, which was conducted in August 2008 and included responses from 750 in-car navigation users, was focused on navigation form factors, use cases, navigation feature usage, and brand satisfaction. Among the age-related differences observed:

·         While portable navigation devices (PNDs) are, across all ages, the most commonly-used type of navigation device, mobile phones or PDAs with navigation service are much more likely to be used by those under age 35.

·         Significantly higher percentages of those under age 45 use one- or two-way connected PNDs.

·         Significantly higher percents of younger users download location-based search and traffic information.

An ABI Research Brief, "Consumer Navigation Survey Findings," presents the findings of the survey, providing insight into differences among age groups related to the uptake of handset-based navigation, navigation form factor preferences, PND vendor market shares, price evolution, the use of traffic and multimedia features, and future preferences.

Ad Loading...

It forms part of the firm's Location Aware Services Research Service, which also includes other Research Briefs, Research Reports, Market Data, an Online Database, ABI Insights, ABI Vendor Matrices, and analyst inquiry support. More information is available at http://www.abiresearch.com/products/research_brief/Location-Aware_Services_Research_Brief/105/Consumer+Navigation+Survey+Findings#toc

More Green Fleet

a GM Energy Pass charging station
Green Fleetby News/Media ReleaseJuly 29, 2026

ChargePoint Now Available in Energy Pass

ChargePoint and additional planned charging network integrations were added to GM's Energy Pass.

Read More →
Cover of the "Top 50 Green Fleets" report presented by Automotive Fleet and Inspiration Fleet, featuring an aerial nighttime photo of a lit highway interchange with looping ramps.
SponsoredJuly 16, 2026

The Top 50 Green Fleets

The List Is in: The Top 50 Green Fleets

Read More →
Ad Loading...
a Slate EV preview thumnbail
Green Fleetby Chris BrownJuly 14, 2026

First Look: Slate Auto's Electric Fleet Pickup

Could an affordable, modular EV pickup make electrification more practical for fleets?

Read More →
Yellow Slate pickup truck on a platform.
Green Fleetby Martin RomjueJune 26, 2026

Slate Debuts Colorful, Unique EV Models

A recent media and client event, studded with electric vehicles dressed up on platforms, planted a new position for the manufacturer in the wider EV market. Fleets will find cost-saving advantages.

Read More →
Yellow Slate Fastback on a raised platform in a warehouse.
Green Fleetby Martin RomjueJune 25, 2026

Slate Electric SUV, Pickup Switchable Model Aims For Light-Duty Fleets

Everything about this EV is counterintuitive and understated, making it stand out from the crowd.

Read More →
Ad Loading...
Rendering of electric vehicles charging beneath a solar-panel canopy, illustrating Inspiration Mobility Group’s acquisition of Electrada assets to expand commercial fleet electrification services.
Green Fleetby News/Media ReleaseJune 17, 2026

Inspiration Mobility Acquires Key Electrada Assets

Inspiration Mobility Group has acquired select assets of Electrada, adding the fleet electrification provider's team, technology, and charging infrastructure development capabilities to its energy management business.

Read More →
wheel geotab image
SponsoredJune 1, 2026

Turning Connected Vehicle Data Into Decisions That Matter

Fleet leaders have more data than ever, but turning that data into clear, actionable decisions remains a challenge. This white paper shows how leading organizations are using connected vehicle data to improve safety, reduce costs, and optimize fleet performance. Learn how to turn insight into action across your fleet.

Read More →
fleetio coast pay
SponsoredMay 29, 2026

Are You Tracking Your Fleet's True Total Cost of Ownership?

Bobit Business Media surveyed 190 fleet professionals and found that while most fleets are tracking costs, fragmented systems and data gaps are keeping true TCO visibility out of reach. With rising pressure to control spend in an increasingly volatile environment, the gap between what fleets think they know and what the data actually shows is wider than you might expect. See how your peers are managing costs today and where the industry still has room to improve.

Read More →
Ad Loading...
SponsoredMay 15, 2026

Hybrids: Electrification Without the Challenges

For fleet managers, fuel is one of the biggest line items in the budget — and it's one hybrids can shrink without changing how your people work. Download the eBook to see the numbers, understand the technology, and get a step-by-step guide to making the switch.

Read More →