Automotive Fleet
MenuMENU
SearchSEARCH

Study Provides Researchers with New Tools to Measure Driver Distraction

FARMINGTON HILLS, MI – Researchers have conducted a four-year, $4-million study — with major funding by the U.S. Department of Transportation through the National Highway Traffic Safety Administration — to evaluate how drivers balance their attention between the road and other activities, such as tuning the radio, listening to books on tape, dialing a hand-held cell phone, and entering a destination into a navigation system.

by Staff
December 11, 2006
3 min to read


FARMINGTON HILLS, MI – Researchers have conducted a four-year, $4-million study — with major funding by the U.S. Department of Transportation through the National Highway Traffic Safety Administration — to evaluate how drivers balance their attention between the road and other activities, such as tuning the radio, listening to books on tape, dialing a hand-held cell phone, and entering a destination into a navigation system. The results will help researchers and auto industry engineers determine how multi-tasking while driving affects driver attention and performance. The results also will provide automakers with tools that can help them design vehicle technologies that do not overly distract drivers. The study was conducted by the Crash Avoidance Metrics Partnership – Driver Workload Metrics Project (CAMP-DWM), which brought together Ford, General Motors, Nissan Technical Center North America, and Toyota Technical Center USA with the National Highway Traffic Safety Administration. The CAMP-DWM research showed that visual and manual tasks cause far more eye glances away from the road than tasks such as listening to a book on tape or voice-guided navigation. Furthermore, CAMP test subjects who took their eyes off the road had a greater chance of missing an event that could lead to a crash, such as the driver ahead suddenly braking. The CAMP-DWM research measured driver performance using 22 conventional, experimental, and advanced technology in-vehicle tasks. Data were collected in the laboratory, on a test track, and on interstate highways. While drivers performed these tasks as they drove, researchers measured such things as eye glances away from the road, lane positioning, and the number of lane crosses; speed maintenance; and the percentage of missed events (such as not seeing a car braking ahead) and response times. The study used 234 licensed drivers between the ages of 21 and 79. In each venue, the drivers performed tasks under a variety of experimental conditions. In addition, a two-minute segment of just driving was performed under the same conditions for comparison purposes. In the on-road and test track studies, participants drove an instrumented car between two other vehicles while performing the tasks. Researchers measured a driver’s ability to recognize that the lead vehicle was slowing down, or that its center high-mounted stoplight (CHMSL) had come on, or that the following vehicle was activating a turn signal. Instruments inside the test subject’s vehicle recorded vehicle control data such as keeping in the lane, maintaining a given speed, eye glance patterns, and responses to event-detection scenarios. The CAMP-DWM report concludes that no single measurement tool captures the effects of distraction, or workload, on driver performance. The CAMP findings also support the voluntary industry guidelines developed in 2002 and revised in 2003 and 2006 by the Alliance of Automobile Manufacturers to address vehicle technologies and their effects on driver distraction.

Topics:Safety

More Safety

A person with hands on the steering wheel driving
Safetyby Judie NuskeyMay 15, 2026

The Distractions You Can’t Turn Off: What Drivers Face Outside the Vehicle

Fleet drivers face constant visual, cognitive, and environmental interruptions the moment they hit the road. From roadside chaos to mental fatigue and digital overload, today’s biggest driving risks often come from outside the vehicle itself.

Read More →
Hail covers the windshield and hood of a black vehicle with text overlay about FLASH Weather AI’s new hail prediction model.
Safetyby News/Media ReleaseMay 13, 2026

FLASH Weather AI Launches First Deep-Learning Hail Prediction Model With High-Resolution Forecasting

FLASH Weather AI has launched a first-of-its-kind hail prediction model capable of forecasting hail size and arrival time at 1-kilometer resolution up to 55 minutes ahead, giving fleets and insurers critical time to prepare for severe storms.

Read More →
Coca-Cola fleet executive smiling beside graphic text reading “Rolling Dollar Signs” about the company’s trucking and fleet strategy.
Safetyby Chris BrownMay 12, 2026

How Coca-Cola United Protects Its Fleet from Growing Legal Risk

As litigation risk rises, vehicles are increasingly targeted. This Coca-Cola bottler shares how it’s reducing exposure through driver training, technology, and a proactive risk management approach.

Read More →
Ad Loading...
Two trucking industry workers talk in front of semi-trucks beside text reading, “The issue isn’t lack of safety technology — it’s lack of alignment.”
SafetyMay 12, 2026

How to Speak the Same Language on Fleet Safety

Drivers, supervisors, and data often speak different safety “languages.” Getting on the same page will drive better results.

Read More →
pictures of a lock with the words Cybersecurity 101
Safetyby Jeanny RoaMay 11, 2026

Fleet Cybersecurity 101: What You Need from Your Technology Vendors

From identity management to third-party certifications, the right technology partner should make security easier to manage. Here are the three building blocks that fleet managers need to stay in control as connected systems scale.

Read More →
Chris Brown sits across from safety experft at Lifesaver mobile in an interview about distracted driving and phone use tech.
Safetyby Chris BrownMay 1, 2026

Reducing Risk by Eliminating Phone Use Behind the Wheel

Distracted driving remains one of the most persistent risks in fleet operations. New approaches focus on removing mobile device use entirely while adding real-time safety support.

Read More →
Ad Loading...
Safetyby Jeanny RoaApril 15, 2026

Distracted Driving in the Age of Smart Tech – Part 2

As distraction risks evolve, fleets are turning to smarter, more connected technologies to better understand what’s happening behind the wheel. Part 2 explores how these tools are helping identify risky behaviors and improve visibility across operations.

Read More →
Safetyby Jeanny RoaApril 11, 2026

 Data Rights, Risks, and Responsibilities After a Crash

What fleets capture to improve safety can also expose them in litigation, forcing leaders to rethink how data is managed, stored, and shared.

Read More →
Driver holding a phone while steering, illustrating distracted driving and the importance of mental awareness and attention on the road for fleet safety.
Safetyby Judie NuskeyApril 10, 2026

From Distraction to Detection: Strengthening Awareness in Fleet Drivers

Distracted driving is often measured by what we can see—phones in hand, eyes off the road. But what about the distractions we can’t? A recent incident raises a bigger question about awareness, attention, and why subtle risks so often go unnoticed.

Read More →
Ad Loading...
Safetyby StaffApril 8, 2026

Lytx 2026 Road Safety Report

While serious crashes are declining, a rise in minor incidents and ongoing risk hotspots underscore the need for continued fleet safety investment.

Read More →