Automotive Fleet
MenuMENU
SearchSEARCH

Study: ADAS Technology is Thrown a Curve

While many studies suggest that ADAS tech helps prevent crashes, motorists have to embrace the technology for it to work.

July 5, 2021
Study: ADAS Technology is Thrown a Curve

The findings beg the question: Do drivers trust sophisticated automation to handle curves as well as human skill would? 

Pexels.com/Mauricio Eugenio.

2 min to read


Adaptive cruise control (ACC) and more sophisticated partial automation are as much as 75% less likely to be functioning on freeway curves, limiting their potential safety benefits, according to new research from the Insurance Institute for Highway Safety. 

While many studies suggest that ADAS tech helps prevent crashes, motorists have to embrace the technology for it to work. A key finding in this latest study is that ACC and ACC with lane centering are often disabled on curvy roadways —either because they deactivate automatically or because drivers choose to turn these features off. 

Ad Loading...

The findings beg the question: Do drivers trust sophisticated automation to handle curves as well as human skill would? 

Researchers collected data from two 2016 Land Rover Range Rover Evoque and two 2017 Volvo S90 vehicles driven by 39 drivers over four weeks. The Evoques were equipped with ACC, and the S90s were equipped with both ACC and Volvo’s Pilot Assist partial automation system — which combines ACC and lane centering.

The findings showed that ACC or Pilot Assist were less likely to be active as curves became sharper. 

Drivers of the Evoque vehicles were 72% less likely to use ACC on the sharpest category of curves — those with a radius smaller than 2,292 feet — than they were to use those features on straight road segments. Moreover, drivers of the S90 were 75% less likely to use Pilot Assist and 66% less likely to use ACC on the sharpest curves.

Whether or not the driver switched off the system or it deactivated automatically remained undetermined. 

Ad Loading...

The study indicates that automation is being underused which undermines safety. For example, Pilot Assist was frequently inactive on the sharpest curves, yet the kinds of crashes lane centering can help prevent are more likely to occur on curves than on straightaways. 

Topics:ADASSafety

More Safety

An image to reflect an article on how the safest fleets aren't the ones with the most tech.
SafetyAugust 11, 2026

The Safest Fleets Aren’t the Ones with the Most Technology

You’ve made the telematics investment. Here’s how to capture the other half of its value and build the safest fleet on the road.

Read More →
Cover of the AgileFleet white paper "Hidden in Plain Sight: Fleet Compliance Risks" with the AgileFleet logo and a photo of fleet vehicles parked outside a government building.
SponsoredAugust 7, 2026

Hidden in Plain Sight: Fleet Compliance Risks

Fleet compliance isn't just about having policies — it's about consistently enforcing them. This practical guide reveals six hidden compliance risks common in public sector and shared fleet operations and outlines proven strategies to improve visibility, accountability, and audit readiness

Read More →
conference attendees watching a speaker
Safetyby StaffAugust 6, 2026

NETS Sets 2026 Fleet Safety Benchmark Conference for Indianapolis

The Sept. 15–17 program will feature fleet benchmarking data, case studies, emerging technologies, and implementation strategies while running alongside the NSC Safety Congress & Expo.

Read More →
Ad Loading...
NETS crash statistics overlaying an accident photo
Safetyby Chris BrownAugust 5, 2026

Off-the-Job Crashes Account for 43% of Employers’ $61.7 Billion Crash Burden

NETS quantifies costs dispersed across fleet, risk, HR, and other departments while providing new per-crash benchmarks for employers.

Read More →
red ram recall image
Safetyby Faith HowellAugust 3, 2026

Ram Recalls More Than 1.27 Million 1500 Pickups for Seat Belt Anchor Issue

The recall affects certain 2019-2026 Ram 1500 pickups that may have improperly attached second-row seat belt buckle anchors.

Read More →
Promotional graphic for a Utilimarc guide titled How Better Visibility Cut Speeding Violations by 48% featuring a call-to-action to download the guide.
SponsoredJuly 17, 2026

How Better Visibility Cut Speeding Violations by 48%

Fleet leaders don't need more data, they need clearer visibility into what the data is saying. This case study explores how one utility replaced speeding-event counts with a single metric — miles driven in violation — to strengthen safety and significantly reduce speeding violations.

Read More →
Ad Loading...
Smiling commercial truck driver gives a thumbs-up from inside a tractor cab during Operation Safe Driver Week 2026, highlighting fleet safety, responsible driving and enforcement awareness.
Safetyby Judie NuskeyJuly 16, 2026

Operation Safe Driver Week: Why the Industry's Oldest Safety Campaign Still Matters to Fleets

A look at how a 2007 enforcement initiative became one of the most consequential weeks on the fleet safety calendar, and what it means for your drivers in 2026.

Read More →
Nexar and nauto logos
Safetyby StaffJuly 13, 2026

Nexar-Nauto Merger Aims to Give Fleets Better Safety Intelligence Through Larger Driving Dataset

Stefan Heck tells Automotive Fleet that combining more than 10 billion miles of driving history with Nexar's AI models will give fleets deeper insights into driver risk and roadway conditions than either company could provide independently.

Read More →
A black square with white color font text
SponsoredJuly 2, 2026

From Silos to Solutions: Relationship Management for Safer Fleets

From telematics adoption and driver accountability to policy consistency and risk mitigation, this episode breaks down what it really takes to build a safer fleet culture without slowing business down.

Read More →
Ad Loading...
IIHS HLDI text overlaid on the trunks of pick up trucks.
Safetyby Chris BrownJuly 2, 2026

IIHS Launches First Commercial Vehicle Safety Evaluations

The Insurance Institute for Highway Safety has begun evaluating heavy-duty pickups and cargo vans for driver protection. Which models earned top marks?

Read More →