In the opening keynote address for this year's Fleet Safety Conference, Mike Watson, Shell's global road safety manager, will provide a roadmap about how to create and sustain a successful corporate safety culture.

The peer-to-peer presentation Watson will outline how Shell has used its lifesaving rules to create a pervasive corporate-wide safety culture, including what a company needs to do to drive and sustain a corporate safety culture that extends beyond fleet drivers to contractors and occasional employee drivers and the fundamental initiatives that must be implemented to achieve the lowest collision per mile.

Produced by Bobit Business Media, publisher of Automotive Fleet, Fleet Financials, Work Truck, and HDT magazines, the Fleet Safety Conference will be held July 13-15 at the Renaissance Schaumburg Convention Center Hotel in Schaumburg, Ill. To learn more about the conference or to take advantage of the early-bird discount (which ends June 12), visit the event's Website.