Saturn's New Product Blitz to Double Lineup by 2007
DETROIT — After spending billions to revamp Chevrolet and Cadillac, General Motors has turned $3 billion of attention to Saturn.
DETROIT — After spending billions to revamp Chevrolet and Cadillac, General Motors has turned $3 billion of attention to Saturn. Saturn's newest addition, a sporty roadster called the Sky, which is to be a “halo” vehicle for the brand, will make its debut at the North American International Auto Show in Detroit, the Associated Press reported on January 6. The car is scheduled for production in 2006 at GM's Wilmington, Delaware, assembly plant and is expected to be priced under $25,000, the report continued. AP also noted that Saturn also plans to add a new mid-size car and a larger sport/utility vehicle by the end of 2006, doubling the size of its range. Saturn is set to show a concept vehicle called the Aura at Detroit that company officials say provides a sneak preview of its upcoming mid-size sedan. "This is an aggressive move and growth strategy we're putting behind the brand," Saturn general manager Jill Lajdziak told the Associated Press. "What people want from us is a growing portfolio and a dynamic design." AP said Saturn's current lineup consists of three models: the Vue SUV, the Ion compact sedan and coupe, and the Relay minivan.
More Operations

Top 50 Executive Fleets
It is that time of year again! Time for the 2026 list of the Top 50 Executive Fleets, presented by Automotive Fleet and Volvo as part of its annual Fleet 500. Download now to see this year's list of companies!
Read More →
Gary Van Orden Retires After Nearly Four Decades in Commercial Fleet
From answering customer calls at Ford Motor Company to leading fleet sales across multiple OEMs and a fleet management company, Gary Van Orden's career reflects nearly four decades of leadership in commercial fleet.
Read More →
How Stellantis Plans to Get Ahead of Fleet Downtime
Vehicle acquisition may grab the headlines, but fleet uptime increasingly determines operating success. Darren Bradshaw of Mopar North America gives the details.
Read More →
Hyundai Releases 2027 Commercial Program Incentives
The 2027 Model Year "Fleet Street Incentives" are available to commercial and government fleets.
Read More →
It's All Downhill from Here! Fleet Industry Raises $22,000 for Skilled Trades Scholarships
Work Truck’s Lauren Fletcher and Automotive Fleet’s Chris Brown turned a friendly racing rivalry into $22,000 for automotive technology and skilled trades scholarships.
Read More →The Top 300 Commercial Fleets
The Top 300 Commercial Fleets: See the List
Read More →
Your Local Dealer Knows More Than You Think
Your local dealer can provide an information advantage that extends well beyond courtesy deliveries.
Read More →
Fleet Meets: Austin Schutte
Here are some industry insights, personal touches, and words of advice from the CEO and Founder of Anew Solutions.
Read More →Soap Box Derby Challenge: What’s Powering Team Brown
The car is coming together, the students are solving real build problems, and the fleet industry is helping push Team Brown toward the starting line.
Read More →
