Fleet management solutions provider Samsara has opened an East Coast hub in Atlanta as it continues to expand its footprint, the San Francisco-based company announced.

Samsara has been scaling up its business, since its founding in 2015, with several rounds of funding from its well-heeled investors Andreessen Horowitz and General Catalyst. So far, Samsara has raised $240 million from venture capital firms.

The company opened a rented space in Midtown Atlanta, and plans to eventually bring more than 400 jobs to the city. Its investment in the city should reach $100 million.

"Direct feedback from our customers is a cornerstone of our development philosophy," said Sanjit Biswas, CEO and co-founder with John Bicket. "Being in Atlanta makes it easy to hear from our customers,and provide them better support."

In recent years, Atlanta has attracted several large automotive technology companies, including Verizon Connect, Mercedes-Benz's Lab1886, and Panasonic Automotive Systems Company of America.

Samsara provides its commercial customer base with connected vehicle solutions to improve safety among transportation, logistics, food delivery, and manufacturing. Customers such as Proctor and Gamble and Chobani use its products, reports Cheddar.