The traditional remarketing funnel may morph into a broader approach that takes sales and transactions upstream.

A session at the Conference of Automotive Remarketing (CAR) will examine major shifts in the remarketing chain. Titled “Extreme Upstream: How to Move into NextGen Remarketing,” three panelists will propose how the current remarketing landscape will yield a fully digitized, real time customer experience.

“Remarketing, especially in the fleet and rental space, is too often put on the back burner,” said Megan Mahon, vice president of sales and business development for Remarketing+ and moderator of the session. “It's a ‘worry about it when the time comes’ mentality. Then the time comes, and companies follow the same archaic process they've been doing for decades. Just because it's ‘not broken’ doesn't mean it can't be better. And that's exactly what our session will address — how to be better, move cars more quickly, and make more money while doing it.”

Mahon will be joined by Elena Ciccotelli, host and producer of “The EVs for Everyone Podcast.” and Ashley Roseberry, strategic accounts director for ACV Auctions. Their session will be held Wednesday, March 27 at 3:30 p.m. at the Hilton at the Peak in Phoenix, Arizona.

“It’s all about getting upstream,” Mahon added. “Can you take a vehicle to a physical auction or post it on a static site? Sure. But if you're not offering options to remarket vehicles directly to the driver ahead of the grounding event and doing so in a frictionless way, I guarantee you others will.”

CAR, which has served the vehicle remarketing industry since 1995, will be held March 26-28. REGISTRATION HERE