Ram Launches Pickup Truck in the Middle East
The expansion of the Ram brand outside of North America continues with the introduction of the new Ram 1200.

Photo: Ram
The expansion of the Ram brand outside of North America continues with the introduction of the new Ram 1200, a metric ton pickup truck revealed in Dubai, UAE.
The Ram 1200 joins a lineup of larger Ram trucks, and its debut gives the brand greater access to the truck segment in the Middle East, according to the automaker.
“The launch of this metric ton pickup truck is the next step in our expansion of the Ram brand,” said Robert Hegbloom, head of Ram Brand International, FCA US LLC. “This is all part of our plan to develop a solid strategy to expand the Ram Truck brand’s presence in key markets outside of North America."
The Ram 1200 will launch in 2017 in both Single and Double Cab configurations, with three trim levels and a variety of gasoline and diesel engines, according to the automaker.
The payload capacity of the Ram 1200 is up to 1,165 kg, and it can tow up to 3 metric tons, according to the automaker.

Photo: Ram
In the Middle East, the Ram 1200 will be available with two engine options: a 2.5L diesel with a power output of 126 hp to 134 hp or a 2.4L gasoline engine that delivers 130 hp. A manual gearbox is the standard configuration for both the diesel and petrol engines. An optional automatic transmission will be available, according to the automaker.
Ram said it will offer the Ram 1200 in a 4×2 version (rear-wheel drive) as well as a 4×4 version (all-wheel drive). All 4×4 versions are equipped with a manual or, on automatic versions, an electronic selector that makes it possible to engage the all-wheel drive in part-time mode.
The 4WD Electronic Selector has three driving positions: “2H” (optimal roads) with rear-wheel drive; “4H,” selectable for speeds up to 100 km/hr, distributing traction to all four drive wheels for safer driving on sandy or unpaved tracks; and “4L,” which provides low-range gearing for extreme off-road conditions, according to the automaker.
More Global Fleet

Cameras, Safety and Insurance: From Reactive Claims to Real-time Prevention
Commercial auto remains one of the most challenging and costly lines of coverage for fleet operators and insurers alike. Learn more about how to effectively address these issues from Onur Aksan, Enterprise Business Development Executive, Geotab.
Read More →
Why Fleet Managers Are Replacing Departmental Vehicles with Shared Motor Pools
Departmentally assigned vehicles often create hidden costs through underutilization, poor visibility, and increased administrative burden. This white paper explores how shared motor pool strategies help fleets reduce costs, improve accountability, and optimize vehicle utilization.
Read More →
Fleet Costs Are Rising: Here’s How Leaders Are Responding
Fleet leaders are under pressure to reduce costs, adapt to economic uncertainty, and make smarter decisions. See how peers across North America are responding with real data, proven strategies, and forward-looking insights. Download the 2026 Market Pulse Report to benchmark your strategy and uncover where you can gain an edge.
Read More →
Enterprise Fleet Management Surpasses 900,000 Vehicles in U.S. & Canada
Enterprise Mobility connects with mobility solutions around the globe
Read More →Automotive Fleet's Guide to Fleet Electrification
Unlock the secrets to a successful transition to electric fleets with Automotive Fleet's comprehensive Fleet Electrification Guide!
Read More →
Sumitomo Rubber Industries to Acquire Viaduct
Viaduct will join Sumitomo as an independent subsidiary. Partnership strengthens global reach and accelerates AI-driven innovation for fleets and manufacturing.
Read More →
AfMA’s 2025 Education & Leadership Summit: 26 Years of Impactful Connection
Held in Sydney, the Australasian Fleet Management Association’s 2025 Summit marked ten years of growth as the event expanded its global reach and doubled down on practical, non-commercial fleet leadership programming.
Read More →
Closing Soon! Nominate a 2025 Global Fleet Team of the Year
Submit your nomination for the award that honors outstanding multinational fleet teams. Nominations close Aug. 15.
Read More →
Seven Strategies to Reduce Preventable Accidents
“Accidents” suggest inevitability, but most crashes are preventable — caused by driver actions and behaviors. Here’s why shifting the narrative can improve road safety.
Read More →
2024 Global Fleet Conference in Photos
Check out photos from the first two days of the 2024 Global Fleet Conference, which convened for the first time in San Diego Nov. 4-6 as part of the new Fleet Week series of conferences.
Read More →
