Purple Wave Auctions Offers Remarketing Advice
Using internet equipment auctions can help you overcome the problems of tight timelines, market value and changing brands, according to the company.
Maintaining a working, efficient fleet of equipment is a tough job. Regardless of your organization's size, acquiring and disposing of equipment can heavily impact your bottom line. The traditional model for buying and selling equipment has typically been through your local dealership. However, several other factors often influence a buying or selling decision that may impact your ability to move equipment, according to Purple Wave Auction.
New contracts or a shift in project priorities can place tight timelines on equipment management. Understanding the current value of your equipment and current market conditions can heavily influence your possible return. Changing brands or types of equipment may bring challenging discussions regarding the value of the equipment. Finally, what resources do you have to apply towards managing your fleet in terms of time and manpower?
Using internet equipment auctions can help you overcome the problems of tight timelines, market value and changing brands, according to the company. Using a no-reserve auction is the best and most efficient way to immediately bring buyers together for your equipment. No-reserve auctions happen every day on the internet and their community of buyers can easily be evaluated with some time on site and a phone call with the local sales representative. Some internet auction companies are getting millions of site visitors, which makes their buying community quite large. In addition, the timeline for moving equipment can be fast, often as short as a few weeks to a month.
Ensuring that your equipment is bringing market value is important in your long-term financial success. Using auction platforms that have a large volume of buyers, including end users and equipment dealers, ensures that market prices are paid for your equipment. The most important thing to consider when choosing an auction company is the size of the auction audience. Selling construction equipment to a buying community that is used to buying surplus office equipment is not going to be a satisfying experience for either party. Likewise, trying to sell every last piece of surplus equipment through one outlet may not maximize your returns.
Finally, when changing brands or types of equipment, it may be in your best interest to thoroughly evaluate your dealer’s trade-in value and ability to move non-branded equipment out of their inventory. No-reserve auctions do not have this issue of brand loyalty or limited channels for equipment. Often, dealerships look to auctions to aid them when moving non-branded equipment out of their supply chain.
Using no-reserve auctions can help you shorten the timeline on selling or trading equipment, ensure that you are receiving market value for your equipment and maximize your time and effort in managing your fleet.
More Remarketing

When Should a Fleet Repair Vehicle Damage Before Remarketing?
Not every dent, scratch, or mechanical issue is worth fixing before selling a fleet vehicle. Learn how to weigh repair costs, resale value, market demand, and downtime to determine when reconditioning pays off and when selling as-is makes more sense.
Read More →
Wholesale Used-Vehicle Values Fall as Cox Automotive Cuts 2026 Forecast
Wholesale used-vehicle prices declined in September as depreciation accelerated, prompting Cox Automotive to lower its year-end forecast.
Read More →
FLD Promotes Three Executives in Leadership Changes
FLD has promoted three longtime executives, naming Gary Mott CEO, Richard Mallek president, and Ron Sanders managing partner.
Read More →
Ford Pro Launches Certified Pre-Owned Program for Commercial Vehicles
Ford Pro Advantage will offer certified pre-owned Class 1-7 commercial vehicles through more than 700 Ford Pro Commercial Vehicle Centers.
Read More →
Copart to Acquire ACV in $1.9 Billion Deal
The acquisition would expand Copart beyond its traditional salvage business into dealer-to-dealer wholesale remarketing while adding ACV’s vehicle data, inspection, and valuation technology.
Read More →
Manheim Index Shows Used-Vehicle Wholesale Prices Up 2.1% in June
The market is seeing stronger appreciation in older used vehicles this year, and the most affordable segments have been among the year’s best performers.
Read More →
Commercial Fleet Sales Contribute To June, YTD Gains
The fleet sector has boosted its vehicle purchases at a reliable pace in the first half of this year compared with 1H 2025.
Read More →
Used Vehicle Prices Climb Higher As Sales Pace Slows
The higher prices at used retail reflect strong wholesale values earlier in the spring, particularly for older, more affordable vehicles.
Read More →
Wholesale Used Vehicle Market Sustains Moderate Rise In Values, Prices
Trends continue to normalize after a strong start to the year, as consumers contend with higher gas prices in the coming summer months.
Read More →
Commercial Fleet Sales Still Lead Sectors Despite May Mini Dip
The U.S. economy's continued growth and positive business investment are creating a favorable environment for fleet vehicle demand.
Read More →