Porsche Asia Pacific Appoints New CEO

Ruoff joined Porsche Asia Pacific in 2009 and most recently has served as area manager for Asia Pacific and Australia since 2020.

Cindy Brauer・Former Managing Editor

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August 11, 2022

Porsche Asia Pacific Appoints New CEO — Porsche Asia Pacific Ltd was founded in 2001 and is a subsidiary and regional office of Porsche AG. The group currently serves importers in 13 markets including Vietnam, Singapore, Thailand, New Zealand, and Malaysia.
Photo: Porsche

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Hannes Ruoff has been named CEO of Singapore-based Porsche Asia Pacific Pte Ltd, effective October 1, succeeding Argthur Willmann who will assume a new role within Porsche sales.

Ruoff joined Porsche Asia Pacific in 2009 and most recently has served as area manager for Asia Pacific and Australia since 2020. Upon moving to Porsche headquarters in 2015, he became regional marketing manager.

“We see many dynamic markets with growth and innovation potential in Southeast Asia, in which we want to become more involved as we recently underscored with the opening of a local assembly facility in Malaysia,” says Detlev von Platen, Executive Board for Sales and Marketing member at Porsche AG.

Porsche Asia Pacific Ltd was founded in 2001 and is a subsidiary and regional office of Porsche AG. The group currently serves importers in 13 markets including Vietnam, Singapore, Thailand, New Zealand, and Malaysia.

Topics:Southeast Asia Porsche Global Fleet

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