Pedestrian Traffic Deaths Begin Upswing in Summer
Pedestrian deaths start to increase in late summer and continue a steady increase through the end of the year, according to an analysis by the National Safety Council.

Pedestrian deaths have climbed sharply from 2009 to 2016, according to the National Safety Council.
Photo via Pixabay.
Pedestrian deaths start to increase in late summer and continue a steady increase through the end of the year, according to an analysis by the National Safety Council.
In fact, when viewed as a whole, more accidental deaths — specifically, drowning, pediatric vehicular heatstroke, gun fatalities, natural disasters and pedestrian deaths— occur during the two months of July and August than during any other two-month period of the year, according to the council.
Since 2009, pedestrian deaths have risen sharply to 7,330 in 2016.
However, pedestrian fatalities as a percent of all traffic fatalities began an upward trend several years earlier. In 2004, pedestrian fatalities accounted for 10.9% of all traffic fatalities, while in 2016 pedestrians accounted for 16% of all traffic deaths.
"Pedestrians are our most vulnerable roadway users. They are unprotected and, in many cases forced to use roadways not designed with pedestrian safety in mind," said Ken Kolosh, the council's manager of statistics. "It is important for fleet managers to discuss pedestrian safety with their drivers. We cannot forget that pedestrians are road users too, and they deserve safe passage just like everyone else."
The council has shared four additional insights from its 2016 data:
Most pedestrians (82%) are struck by the front of the vehicle.
Most pedestrian traffic deaths occurred in urban settings (72%) and on the open roads (70%) rather than in intersections (18%).
In 28% of pedestrian fatality cases, the pedestrian was impaired by alcohol.
The majority of pedestrian fatalities happened on Saturdays and at night (74%).
View additional information about pedestrian fatalities, at the council's website.
Related: Pedestrian Fatalities Up 46% Over Eight Years
More Safety

How Emotions Behind the Wheel Can Affect Fleet Safety
During National Safety Month, fleets are encouraged to look beyond distracted driving and recognize how stress, fatigue, and emotional well-being influence driver performance and crash risk.
Read More →
Nominations Open for 2026 Fleet Safety Award
Nominations have officially opened for the 2026 Fleet Safety Award Winner.
Read More →
Turning Connected Vehicle Data Into Decisions That Matter
Fleet leaders have more data than ever, but turning that data into clear, actionable decisions remains a challenge. This white paper shows how leading organizations are using connected vehicle data to improve safety, reduce costs, and optimize fleet performance. Learn how to turn insight into action across your fleet.
Read More →
Cameras, Safety and Insurance: From Reactive Claims to Real-time Prevention
Commercial auto remains one of the most challenging and costly lines of coverage for fleet operators and insurers alike. Learn more about how to effectively address these issues from Onur Aksan, Enterprise Business Development Executive, Geotab.
Read More →
NAFA Fleet Safety Symposium to Collocate With 2026 Fleet Forward Conference
The daylong certificate program will precede the Fleet Forward Conference at the Gaylord National Harbor in Maryland.
Read More →
The Distractions You Can’t Turn Off: What Drivers Face Outside the Vehicle
Fleet drivers face constant visual, cognitive, and environmental interruptions the moment they hit the road. From roadside chaos to mental fatigue and digital overload, today’s biggest driving risks often come from outside the vehicle itself.
Read More →
FLASH Weather AI Launches First Deep-Learning Hail Prediction Model With High-Resolution Forecasting
FLASH Weather AI has launched a first-of-its-kind hail prediction model capable of forecasting hail size and arrival time at 1-kilometer resolution up to 55 minutes ahead, giving fleets and insurers critical time to prepare for severe storms.
Read More →
How Coca-Cola United Protects Its Fleet from Growing Legal Risk
As litigation risk rises, vehicles are increasingly targeted. This Coca-Cola bottler shares how it’s reducing exposure through driver training, technology, and a proactive risk management approach.
Read More →
How to Speak the Same Language on Fleet Safety
Drivers, supervisors, and data often speak different safety “languages.” Getting on the same page will drive better results.
Read More →
Fleet Cybersecurity 101: What You Need from Your Technology Vendors
From identity management to third-party certifications, the right technology partner should make security easier to manage. Here are the three building blocks that fleet managers need to stay in control as connected systems scale.
Read More →
