Ownership Costs Stay Level for Q2
After 10 months of spikes, ownership costs have leveled off through the second quarter of 2024.

While trucks and SUVs experienced significant hikes in ownership costs over the past 10 months, cars stayed consistent and significantly lower.
Image: Vincentric
Welcome to the latest installment of Fleet Data Depot, which provides snapshots of information, trends, and analysis relevant to the fleet market.
The total cost of ownership experts at Vincentric deliver another quarterly update on ownership costs for fleets. These fleet cost-per-mile calculations are for the second quarter of 2024.
This analysis is based on vehicles driven 20,000 miles per year for three years. As usual, Vincentric calculates its standard eight cost elements: depreciation, financing, fees and taxes, fuel, insurance, maintenance, opportunity cost, and repairs.
Ownership Costs Level Off in Q2
For the last 10 months, costs per mile in all vehicle categories rose at steady but uneven rates. From August 2023 to April 2024, costs per mile in the Pickup category rose 11.4%, Luxury SUVs 9.7%, SUVs 8.8%, and Luxury Cars 7.3%. Cars only experienced slight increases.
However, for the second quarter of 2024, ownership costs leveled off in most vehicle categories:
Luxury Car: decreased by ~0.7%
Luxury SUVs: No change
Passenger Cars: No change
Pickups: No change
SUVs: increased by ~2.4%
This general leveling off occurred against significant increases across all vehicle categories in the fees & taxes cost category, from 2% to 29%.
These cost hikes are primarily a result of Vincentric removing the Commercial Clean Vehicle tax credit from the fees & taxes category, which affected about 800 MY22-MY24 vehicles in the U.S. Fleet database.
This tax credit has complex qualification criteria and does not always apply in every instance for each vehicle model.

Luxury vehicles experienced the most significant price hikes over the last 10 months, with slight declines in the second quarter.
Image: Vincentric
Depreciation Shows Positive Trend
Additionally, Vincentric has started to receive MY-25 vehicles from its data provider since last quarter, affecting the costs for all vehicle categories. It generally follows that newer model years have slightly higher MSRPs than the previous year, along with higher residual values.
For example, depreciation — the largest of the eight cost elements — improved by 4.8% for Luxury Cars, 3.3% for Luxury SUVs, and 2.2% for Passenger Cars.
These depreciation cost improvements mostly negated the fees & taxes cost increases, resulting in small, if any, fluctuations in overall cost per mile.
More Operations
What Fleet Managers Really Want From Vendors
From customer service frustrations and technology breakdowns to RFQs, change management, and the growing impact of turnover across the industry, this conversation pulls back the curtain on the real operational challenges fleet managers are navigating every day.
Read More →Fleet Safety Masterclass: Industry Leaders on Storytelling, Strategy & Innovation
In this special masterclass episode, industry leaders break down what it really takes to build safer fleets in today’s increasingly distracted and data-driven world.
Read More →Integrating Legacy Fleet Systems and Historical Data
In this episode, we bring together fleet and technology leaders to unpack the realities of data integration, system migrations, and the evolving role of AI in fleet management.
Read More →From Resistance to Results: Change Management Strategies for Fleets
From new technologies and safety programs to evolving regulations, fleets are under constant pressure to adapt. But as Dr. Betz explains, success isn’t about the system you implement—it’s about whether your people actually use it.
Read More →Where We're Headed: A Practical Look at AI in Fleet
Discover how AI is actually being deployed in fleets, not just marketed, including practical use cases and emerging risks.
Read More →
How Coca-Cola United Protects Its Fleet from Growing Legal Risk
Growing legal exposure can put fleets at risk. Here's one company's approach.
Read More →
Fleet Managers Think They Understand Their Costs. The Data Says Otherwise.
Most fleet managers say they have a strong handle on their costs, but new research from Bobit Business Media tells a different story. A 2026 survey of 190 fleet professionals reveals a widespread "confidence gap" where fragmented systems, disconnected data, and delayed reporting are leaving major blind spots hidden beneath the surface. Find out what the data actually shows.
Read More →
Cameras, Safety and Insurance: From Reactive Claims to Real-Time Prevention (Part 2 of 2)
Part Two: Commercial auto remains one of the most challenging and costly lines of coverage for fleet operators and insurers alike. Continue learning more about how to effectively address these issues from Onur Aksan, Enterprise Business Development Executive, Geotab
Read More →
New Trucks, AI & Summer Downtime | AF News Recap
From new truck updates to AI-powered driver coaching and summer maintenance tips, this week's fleet headlines are all about keeping things moving.
Read More →
Beyond Utilization Rates: Smarter Fleet Replacement Decisions
Vehicle replacement decisions affect every aspect of fleet performance, from operating costs to asset availability. This guide explores how fleet leaders use integrated data, benchmarking, and lifecycle analytics to determine the right fleet size and optimize replacement timing with greater confidence.
Read More →

