Automotive Fleet
MenuMENU
SearchSEARCH

Ownership Costs Stay Level for Q2

After 10 months of spikes, ownership costs have leveled off through the second quarter of 2024.

Chris Brown
Chris BrownAssociate Publisher
Read Chris's Posts
July 11, 2024
Line chart depicting fluctuations in costs per mile for three vehicle categories.

While trucks and SUVs experienced significant hikes in ownership costs over the past 10 months, cars stayed consistent and significantly lower. 

Image: Vincentric

2 min to read


Welcome to the latest installment of Fleet Data Depot, which provides snapshots of information, trends, and analysis relevant to the fleet market.

The total cost of ownership experts at Vincentric deliver another quarterly update on ownership costs for fleets. These fleet cost-per-mile calculations are for the second quarter of 2024.

Ad Loading...

This analysis is based on vehicles driven 20,000 miles per year for three years. As usual, Vincentric calculates its standard eight cost elements: depreciation, financing, fees and taxes, fuel, insurance, maintenance, opportunity cost, and repairs.

Ownership Costs Level Off in Q2

For the last 10 months, costs per mile in all vehicle categories rose at steady but uneven rates. From August 2023 to April 2024, costs per mile in the Pickup category rose 11.4%, Luxury SUVs 9.7%, SUVs 8.8%, and Luxury Cars 7.3%. Cars only experienced slight increases.

However, for the second quarter of 2024, ownership costs leveled off in most vehicle categories:

  • Luxury Car: decreased by ~0.7%

  • Luxury SUVs: No change

  • Passenger Cars: No change

  • Pickups: No change

  • SUVs: increased by ~2.4%

This general leveling off occurred against significant increases across all vehicle categories in the fees & taxes cost category, from 2% to 29%.

Ad Loading...

These cost hikes are primarily a result of Vincentric removing the Commercial Clean Vehicle tax credit from the fees & taxes category, which affected about 800 MY22-MY24 vehicles in the U.S. Fleet database.

This tax credit has complex qualification criteria and does not always apply in every instance for each vehicle model.

Line chart depicting fluctuations in costs per mile for two vehicle categories.

Luxury vehicles experienced the most significant price hikes over the last 10 months, with slight declines in the second quarter. 

Image: Vincentric

Depreciation Shows Positive Trend

Additionally, Vincentric has started to receive MY-25 vehicles from its data provider since last quarter, affecting the costs for all vehicle categories. It generally follows that newer model years have slightly higher MSRPs than the previous year, along with higher residual values. 

For example, depreciation — the largest of the eight cost elements — improved by 4.8% for Luxury Cars, 3.3% for Luxury SUVs, and 2.2% for Passenger Cars.

These depreciation cost improvements mostly negated the fees & taxes cost increases, resulting in small, if any, fluctuations in overall cost per mile.


More Operations

Two employees pull opposite ends of a rope in a tug-of-war, illustrating workplace conflict and the leadership strategies fleet organizations use to improve communication and teamwork.
Operationsby Faith HowellJune 8, 2026

How to Manage Conflict for Your Fleet Operations

Conflict management is becoming a core leadership skill. Here are five strategies fleet leaders should know.

Read More →
wheel geotab image
SponsoredJune 1, 2026

Turning Connected Vehicle Data Into Decisions That Matter

Fleet leaders have more data than ever, but turning that data into clear, actionable decisions remains a challenge. This white paper shows how leading organizations are using connected vehicle data to improve safety, reduce costs, and optimize fleet performance. Learn how to turn insight into action across your fleet.

Read More →
A person holding a clipboard and writing on an inspection checklist beside the wheel of a large white vehicle, likely conducting a fleet or safety inspection.
SponsoredJune 1, 2026

Cameras, Safety and Insurance: From Reactive Claims to Real-time Prevention

Commercial auto remains one of the most challenging and costly lines of coverage for fleet operators and insurers alike. Learn more about how to effectively address these issues from Onur Aksan, Enterprise Business Development Executive, Geotab.

Read More →
Ad Loading...
fleetio coast pay
SponsoredMay 29, 2026

Are You Tracking Your Fleet's True Total Cost of Ownership?

Bobit Business Media surveyed 190 fleet professionals and found that while most fleets are tracking costs, fragmented systems and data gaps are keeping true TCO visibility out of reach. With rising pressure to control spend in an increasingly volatile environment, the gap between what fleets think they know and what the data actually shows is wider than you might expect. See how your peers are managing costs today and where the industry still has room to improve.

Read More →
Promotional graphic for a fleet management whitepaper titled “From Data Overload to Decisive Action: 5 Steps to Drive Smarter Fleet Decisions.” The design features a row of white commercial fleet vans, blue and lime-green branding, and supporting text about using telematics data to improve fleet performance, driver behavior, safety, and operational decision-making. A highlighted quote reads, “The challenge is no longer collecting data. The challenge is using it effectively.” The Utilimarc logo appears at the bottom alongside the website URL.
SponsoredMay 28, 2026

Turn Fleet Data Into Smarter Decisions

Fleet leaders have access to more operational data than ever, but disconnected systems and unclear metrics often slow decision-making instead of improving it. This article outlines five practical steps fleets can take to transform fragmented data into actionable insights that improve planning, safety, utilization, and long-term performance.

Read More →
SponsoredMay 15, 2026

Hybrids: Electrification Without the Challenges

For fleet managers, fuel is one of the biggest line items in the budget — and it's one hybrids can shrink without changing how your people work. Download the eBook to see the numbers, understand the technology, and get a step-by-step guide to making the switch.

Read More →
Ad Loading...
Man speaking during an Automotive Fleet interview beside text reading “The 60% Driver Improvement Nobody Expected!” with blue motion graphics background.
Operationsby Chris BrownMay 14, 2026

How NOV Uses Telematics to Improve Fleet Safety Across 160 Locations

James Victory of NOV discusses how the company manages fleet safety, maintenance, and telematics across more than 150 locations supporting oilfield operations throughout the U.S.

Read More →
A graphic with Ford Pro's Steven Sanstostasi's headshot on it representing the Fleet Meets series.
Operationsby Faith HowellMay 14, 2026

Fleet Meets: Steven Santostasi

This edition of the Fleet Meets series features Steven Santostasi, the current TSP channel manager for Ford Pro.

Read More →
Cover of a whitepaper titled “The Hidden Costs of Departmentally Assigned Vehicles on Your Fleet” featuring a black fleet vehicle driving on a road at sunset. Subheadline reads: “Discover how your fleet can reduce costs and minimize risk by implementing vehicle sharing.” The document focuses on fleet optimization, vehicle sharing, cost reduction, utilization tracking, and risk management for fleet operations.
SponsoredMay 13, 2026

Why Fleet Managers Are Replacing Departmental Vehicles with Shared Motor Pools

Departmentally assigned vehicles often create hidden costs through underutilization, poor visibility, and increased administrative burden. This white paper explores how shared motor pool strategies help fleets reduce costs, improve accountability, and optimize vehicle utilization.

Read More →
Ad Loading...
Three team members in shop with Chris
Operationsby Chris BrownMay 12, 2026

Soap Box Derby Challenge: Assembling the Crew

Meet Gabriel, Matthew, and Angel — the team helping bring this soap box derby build to life.

Read More →