OnStar Generates $1B+ for GM, Says iSuppli
DETROIT – General Motors' OnStar service has earned the automaker more than $1 billion in annual revenues from subscriber services from an estimated 6 million active subscribers, according to iSuppli.
General Motors' OnStar service has earned the automaker more than $1 billion in annual revenues from subscriber services from an estimated 6 million active subscribers, according to iSuppli estimates.
GM has sold more than 16 million vehicles with OnStar control units since the inception of the service more than 10 years ago, according to iSuppli.
"For every $100 saved on warranty and recall costs, the value gained to GM increases by $250 million," said Phil Magney, vice president of iSuppli Automotive Research at iSuppli. "It is feasible that cost savings from telematics and other internal efficiency gains could potentially go much higher."
Now bundled as standard equipment, sales of OnStar-enabled vehicles in 2009 will amount to 2.5 million, down from nearly 3 million last year as overall sales of GM cars decline due to the overall drop in car sales, iSuppli estimates.
iSuppli predicts overall OnStar revenues will be flat during the next few years. While OnStar is seeing an increase in Average Revenue Per User (ARPU) due to improvements in its service, the volume on GM vehicles is being hurt by the current auto market.
As a point of reference, iSuppli has recently conducted in depth research on telematics hardware and services, including a recent teardown analysis of the latest OnStar Telematics Control Unit (TCU).
More Telematics

100% Fleet Uptime? Here's Stellantis' Strategy
Keeping commercial vehicles on the road is becoming just as important as getting them into service. Stellantis’ U.S. fleet chief Michael Ferreira shares how connected technology and AI are changing the way fleets manage uptime.
Read More →
Waymo vs. Tesla Robotaxi: Side-by-Side Ride-Hailing Test Highlights Different Approaches to Autonomy
Video comparison in Austin contrasts traditional Uber service with autonomous offerings from Waymo and Tesla Robotaxi.
Read More →
Paying for a Fire Hose, Drinking from a Garden Hose: Getting the Full Value of Your Telematics
Why fleets struggle to turn telematics data into real-world results and how to fix it.
Read More →
Building Smarter Cybersecurity Policies for Fleet Operations
As fleet operations become increasingly connected, cybersecurity can no longer be treated as an IT issue alone. Building effective policies requires a proactive approach that protects vehicles, data, and operational systems while ensuring employees, vendors, and technology partners follow consistent security standards.
Read More →
Turning Connected Vehicle Data Into Decisions That Matter
Fleet leaders have more data than ever, but turning that data into clear, actionable decisions remains a challenge. This white paper shows how leading organizations are using connected vehicle data to improve safety, reduce costs, and optimize fleet performance. Learn how to turn insight into action across your fleet.
Read More →
Cameras, Safety and Insurance: From Reactive Claims to Real-time Prevention
Commercial auto remains one of the most challenging and costly lines of coverage for fleet operators and insurers alike. Learn more about how to effectively address these issues from Onur Aksan, Enterprise Business Development Executive, Geotab.
Read More →
The Predictive Pivot: How AI and Data Are Redefining Auto Logistics in 2026
AI is no longer a luxury but the baseline for profitability in 2026. Auto haulers that adopt these tools now will quickly outpace those that use manual workflows or take a wait-and-see approach.
Read More →
How 5-Second Telematics Data Is Changing Fleet Safety
More detailed telematics data is giving fleets a clearer picture of what happens before a crash. Here’s why 5-second data matters.
Read More →
Mobilisights Rebrands as Mobilisights Connect
Stellantis is rebranding and expanding its B2B offerings, now offering software solutions for fleets through Mobilisights Connect.
Read More →
Can AI Really Make Fleet Drivers Safer?
Wheels’ David Glines explains how AI-powered coaching, connected vehicle data, and video telematics are helping fleets improve driver behavior.
Read More →
