Automotive Fleet
MenuMENU
SearchSEARCH

Nissan Taps Anthropologist for Self-Driving Cars

Based at the company’s Silicon Valley facility, this Nissan scientist offers special analysis on human driving interactions.

by Staff
August 10, 2016
Nissan Taps Anthropologist for Self-Driving Cars

Melissa Cefkin, principal scientist and design anthropologist at Nissan Research Center. Photo courtesy of Nissan.

4 min to read


Melissa Cefkin, principal scientist and design anthropologist at Nissan Research Center. Photo courtesy of Nissan.

Designing Nissan's autonomous vehicle of the future requires an array of technical talent — automobile and software engineers, experts on sensor technology and artificial intelligence, computer scientists, production specialists, an anthropologist.

An anthropologist?

Ad Loading...

Yes, according to Nissan. An anthropologist  is playing a key role by analyzing human driving interactions to ensure that the next-generation autonomous vehicle is prepared to be a “good citizen” on the road.

“Car technology is continuing to evolve and change,” said Melissa Cefkin, principal scientist and design anthropologist at the Nissan Research Center in California's Silicon Valley. “And now, we’re adding this autonomous dimension to it that will bring around further changes in society, all the way down to the everyday way in which we interact and behave on the road.”

While the term anthropologist may conjure up names such as Claude Levi-Strauss, Margaret Mead, and Gregory Bateson, Cefkin represents a decidedly modern branch of the field. She is a corporate and design anthropologist specializing in ethnography  —   the systematic study of people and cultures from the viewpoint of the subject.

In the case of autonomous vehicles, Cefkin said, that means taking a fresh look at how humans interact with “a deeply and profoundly cultural object”  —  the automobile  —  and gaining insights into how new technologies might interpret or act on those behaviors.

“[With autonomous vehicles], if there's someone in the driver’s seat, that person may not be physically driving the car,” Cefkin explained. “And in the future, we may go all the way to driverless so that there may not even be somebody in the driver’s seat.”

Ad Loading...

Cefkin and other members of her team are focused on the third milestone in Nissan’s autonomous vehicle program  —  developing technology that enables the vehicle to navigate city driving and intersections without driver intervention. That system is set for introduction in 2020.

Also in the works are an autonomous drive technology designed for highway use in single-lane traffic, along with a multiple-lane application that can autonomously negotiate hazards and change lanes during highway driving.

The first of Nissan’s autonomous drive technologies, known as ProPilot, was released in July.

When Cefkin joined Nissan in March 2015 after stints at IBM, Sapient Corp., and Silicon Valley’s Institute for Research on Learning, she and her team immediately began documenting not just interactions in the city involving drivers, but also those between vehicles and pedestrians, bicyclists, and road features.

“We’re trying to distill out of our work some key lessons for what an autonomous vehicle will need to know  —  what it perceives in the world and then how it can make sense, make judgments and behave itself to be able to interact effectively in those different systems,” Cefkin said.

Ad Loading...

Cefkin cited four-way intersections with stop signs as a “problematic and incredibly interesting” situation her team examined closely.

“What happens at a four-way stop — it’s open to a lot of interpretation,” she explained. “Yeah, I'm supposed to stop, [but] once I’ve stopped it doesn't tell me when to go again, so that's up to me to figure out.”

Initial conclusions from the study show that drivers, pedestrians, and bicyclists often use “eye gaze” and forms of “direct communications,” such as a hand wave, “to give off very clear signals about their intentions” in such situations, Cefkin said.

The team is also exploring how to communicate the car’s intention in situations where “multiple agents”  —  for example, numerous pedestrians or bicyclists  —  are present. The key would be how to communicate what the vehicle is doing — such as stopping, waiting, yielding, about to go, going, etc. — in a way that would be interpreted in the same way by everyone.

Cefkin noted that such studies demonstrate the wisdom of having anthropologists involved in the earliest stages of vehicle design, rather than making adjustments later in the product cycle.

Ad Loading...

“What’s different for us is we are working at the heart, the guts of the core technology and bringing insights and the kind of understanding that we have about human practices and human experience right into the fundamental design of the system," Cefkin said.

More Safety

conference attendees watching a speaker
Safetyby StaffAugust 6, 2026

NETS Sets 2026 Fleet Safety Benchmark Conference for Indianapolis

The Sept. 15–17 program will feature fleet benchmarking data, case studies, emerging technologies, and implementation strategies while running alongside the NSC Safety Congress & Expo.

Read More →
NETS crash statistics overlaying an accident photo
Safetyby Chris BrownAugust 5, 2026

Off-the-Job Crashes Account for 43% of Employers’ $61.7 Billion Crash Burden

NETS quantifies costs dispersed across fleet, risk, HR, and other departments while providing new per-crash benchmarks for employers.

Read More →
red ram recall image
Safetyby Faith HowellAugust 3, 2026

Ram Recalls More Than 1.27 Million 1500 Pickups for Seat Belt Anchor Issue

The recall affects certain 2019-2026 Ram 1500 pickups that may have improperly attached second-row seat belt buckle anchors.

Read More →
Ad Loading...
A shot of a Volvo electric vehicle with a man charging it in front of a residence.
SponsoredAugust 1, 2026

Top 50 Executive Fleets

It is that time of year again! Time for the 2026 list of the Top 50 Executive Fleets, presented by Automotive Fleet and Volvo as part of its annual Fleet 500. Download now to see this year's list of companies!

Read More →
Promotional graphic for a Utilimarc guide titled How Better Visibility Cut Speeding Violations by 48% featuring a call-to-action to download the guide.
SponsoredJuly 17, 2026

How Better Visibility Cut Speeding Violations by 48%

Fleet leaders don't need more data, they need clearer visibility into what the data is saying. This case study explores how one utility replaced speeding-event counts with a single metric — miles driven in violation — to strengthen safety and significantly reduce speeding violations.

Read More →
Smiling commercial truck driver gives a thumbs-up from inside a tractor cab during Operation Safe Driver Week 2026, highlighting fleet safety, responsible driving and enforcement awareness.
Safetyby Judie NuskeyJuly 16, 2026

Operation Safe Driver Week: Why the Industry's Oldest Safety Campaign Still Matters to Fleets

A look at how a 2007 enforcement initiative became one of the most consequential weeks on the fleet safety calendar, and what it means for your drivers in 2026.

Read More →
Ad Loading...
Nexar and nauto logos
Safetyby StaffJuly 13, 2026

Nexar-Nauto Merger Aims to Give Fleets Better Safety Intelligence Through Larger Driving Dataset

Stefan Heck tells Automotive Fleet that combining more than 10 billion miles of driving history with Nexar's AI models will give fleets deeper insights into driver risk and roadway conditions than either company could provide independently.

Read More →
A black square with white color font text
SponsoredJuly 2, 2026

From Silos to Solutions: Relationship Management for Safer Fleets

From telematics adoption and driver accountability to policy consistency and risk mitigation, this episode breaks down what it really takes to build a safer fleet culture without slowing business down.

Read More →
IIHS HLDI text overlaid on the trunks of pick up trucks.
Safetyby Chris BrownJuly 2, 2026

IIHS Launches First Commercial Vehicle Safety Evaluations

The Insurance Institute for Highway Safety has begun evaluating heavy-duty pickups and cargo vans for driver protection. Which models earned top marks?

Read More →
Ad Loading...
A blue and white Automotive Fleet podcast logo
SafetyJuly 1, 2026

Reducing Risk by Eliminating Phone Use Behind the Wheel

Hosted with the cofounder of Lifesaver Mobile, this episode addresses phone use behind the wheel and how to design a driving environment that actually helps prevents accidents.

Read More →