Automotive Fleet
MenuMENU
SearchSEARCH

Nissan Smokin' Titan Begins Road Trip Adventure

For the first time ever – Smokin' TITAN will be fully utilized and put to the test during a cooking competition in Pigeon Forge, Tenn.

by Staff
April 20, 2018
3 min to read


Nissan's Smokin' TITAN is fired up and ready to roll. The ultimate tailgating and barbecuing pickup truck, unveiled at The Work Truck Show 2018, has officially departed for a four-city tour en route to The Great TITAN Meat Up, where – for the first time ever – Smokin' TITAN will be fully utilized and put to the test during a cooking competition among media members and Nissan executives in Pigeon Forge, Tenn., April 27-28.

"Beginning as a TITAN XD King Cab straight from the Nissan Canton, Miss. Assembly Plant – where every TITAN and TITAN XD is assembled – Smokin' TITAN is a dream project vehicle for tailgating and barbecuing enthusiasts like myself, and I can't think of a better way to showcase it than at – and along the way to – The Great TITAN Meat Up," said Billy Hayes, division vice president, Nissan Regional Operations, and a brainchild behind the vehicle. "I am very excited to get out there and show the world what this truck can do!"

Ad Loading...

Following its departure from Idaho City, Smokin' TITAN will visit the following cities and locations along the way to the Great TITAN Meat Up:

  • April 21, 11 a.m. MDT – Roaming Buffalo BBQ, Denver

  • April 22, Noon CDT – Q39 BBQ, Kansas City, MO

  • April 23, 3 p.m. CDT – Salt + Smoke BBQ (Delmar location), St. Louis

  • April 24, Noon CDT – Central BBQ, Memphis

Check out a video all about the Smokin' Titan below: 

On April 28 in Pigeon Forge, Tenn., the heat will be turned up a notch at the Great TITAN Meat Up. With celebrity chefs, Cory Bahr and David Rose, serving as official judges, each of the competing teams will be challenged to out-cook a Nissan executive team led by Hayes, an outdoor cooking enthusiast. Hayes will be joined on his team by Brian Maragno, director, EV Marketing & Sales; Tiago Castro, director, Light Commercial Vehicles Sales & Marketing; and Kevin Yeoh, senior manager, Truck and Light Commercial Vehicles, Nissan Canada.

Competing against Hayes and his team will be five different media organizations, as well as a team from Nissan Canton Assembly – where Smokin' TITAN and all TITAN and TITAN XD vehicles are assembled. Teams include:

Ad Loading...
  • Team Nissan – Billy Hayes, Brian Maragno, Tiago Castro, Kevin Yeoh

  • Team Nissan-Canton (Chicken) – Randall Jenkins, Jerome Staten

  • Internet Brands (Turkey) – Aaron Cole, Charles Dyas, and Robert Yarbrough

  • Truck Trend (Brisket) – Sean Holman, Jason Gonderman, Brett Evans

  • PickupTrucks.com (Lamb chops) – Aaron Bragman, Christian Lantry

  • AutoGuide.com (Pork) – Craig Cole, Stephen Elmer, Ben Sanders

  • Annie A to Z, healthyfatchick.com (Ribs) – Annie Alvarez, Michelle Rosenberg    

Following a day of off-roading in the Tennessee hills in a fleet of Nissan TITAN and TITAN XD PRO-4X vehicles on Friday, April 27, competitors will attempt to smoke the meat of their choice to perfection in an all-day cooking competition on Saturday April 28. Competitors will be judged on a 100-point scale in categories such as Presentation, Creativity, Composition of Ingredients, Preparation and Flavor.

"Smokin' TITAN is the perfect vehicle for this one-of-a-kind event and I can't wait to get out to Pigeon Forge," said Bahr, who is Food Network's "Chopped!" champion, among a laundry list of other accolades. "But have no doubt about it – David (Rose) and I will show no mercy when it comes to judging this competition. Only the best will be crowned the Great TITAN Meat Up champion!"

Originally posted on Work Truck Online

More Vehicle Research

A shot of a Volvo electric vehicle with a man charging it in front of a residence.
SponsoredAugust 1, 2026

Top 50 Executive Fleets

It is that time of year again! Time for the 2026 list of the Top 50 Executive Fleets, presented by Automotive Fleet and Volvo as part of its annual Fleet 500. Download now to see this year's list of companies!

Read More →
Fleet 500 cover
Vehicle Researchby Chris BrownJuly 28, 2026

Welcome to the New Fleet 500

Using vehicle registration data for the first time, the 2026 Fleet 500 offers a clear view of the evolving commercial fleet landscape.

Read More →
the latest AF news recap
Vehicle Researchby Faith HowellJuly 27, 2026

The Latest Fleet Vehicle Updates You Need to Know | AF News Recap

What's new with fleet this week? We're getting to know the people behind the industry and the latest must-know vehicle updates.

Read More →
Ad Loading...
a blue stellantis pro one driving on the road

Ram Gains Ground as Commercial Vehicle Competition Heats Up

Stellantis Pro One increased North American commercial vehicle sales 13% in the first half of 2026, with Ram recording growth across light- and heavy-duty pickups.

Read More →
Commercial Fleet
SponsoredJuly 23, 2026

The Top 300 Commercial Fleets

The Top 300 Commercial Fleets: See the List

Read More →
Front three-quarter view of a red 2027 Toyota Prius parked in an urban setting, showcasing the updated hybrid sedan's sleek design, LED lighting and aerodynamic styling.

2027 Toyota Prius Receives Technology, Comfort Update

The hybrid adds dual-zone climate control for 2027 while retaining its fifth-generation hybrid system and Toyota Safety Sense 3.0.

Read More →
Ad Loading...
AF news recap thumbnail
Vehicle Researchby Faith HowellJuly 21, 2026

Leaders, Data, and the Future of Mobility | AF News Recaps

From Fleet Manager of the Year finalists to connected vehicle privacy and the future of urban mobility, this week's biggest fleet stories are all about where the industry is headed next. Here's your Weekly Cheat Sheet.

Read More →
Side profile of a black 2027 Toyota Corolla Hatchback parked in front of a wood-paneled building, showing the compact hatchback's available 18-inch gloss white alloy wheels and updated styling.

2027 Toyota Corolla Hatchback Adds Digital Displays, Technology Updates

Compact hatchback receives larger standard displays, new wheel and color options, and continues with a 169-hp four-cylinder engine.

Read More →
Cover of the "Top 50 Green Fleets" report presented by Automotive Fleet and Inspiration Fleet, featuring an aerial nighttime photo of a lit highway interchange with looping ramps.
SponsoredJuly 16, 2026

The Top 50 Green Fleets

The List Is in: The Top 50 Green Fleets

Read More →
Ad Loading...
Aerial view of a multi-level highway interchange with Teletrac Navman and Respida logos, representing Teletrac Navman’s acquisition by Respida Capital and future growth in fleet management.
Telematicsby News/Media ReleaseJuly 16, 2026

Teletrac Navman Begins Next Chapter as Standalone Private Company

What's new with Teletrac Navman and its new owner?

Read More →