Automotive Fleet
MenuMENU
SearchSEARCH

Nissan Smokin' Titan Begins Road Trip Adventure

For the first time ever – Smokin' TITAN will be fully utilized and put to the test during a cooking competition in Pigeon Forge, Tenn.

by Staff
April 20, 2018
3 min to read


Nissan's Smokin' TITAN is fired up and ready to roll. The ultimate tailgating and barbecuing pickup truck, unveiled at The Work Truck Show 2018, has officially departed for a four-city tour en route to The Great TITAN Meat Up, where – for the first time ever – Smokin' TITAN will be fully utilized and put to the test during a cooking competition among media members and Nissan executives in Pigeon Forge, Tenn., April 27-28.

Ad Loading...

"Beginning as a TITAN XD King Cab straight from the Nissan Canton, Miss. Assembly Plant – where every TITAN and TITAN XD is assembled – Smokin' TITAN is a dream project vehicle for tailgating and barbecuing enthusiasts like myself, and I can't think of a better way to showcase it than at – and along the way to – The Great TITAN Meat Up," said Billy Hayes, division vice president, Nissan Regional Operations, and a brainchild behind the vehicle. "I am very excited to get out there and show the world what this truck can do!"

Ad Loading...

Following its departure from Idaho City, Smokin' TITAN will visit the following cities and locations along the way to the Great TITAN Meat Up:

  • April 21, 11 a.m. MDT – Roaming Buffalo BBQ, Denver

  • April 22, Noon CDT – Q39 BBQ, Kansas City, MO

  • April 23, 3 p.m. CDT – Salt + Smoke BBQ (Delmar location), St. Louis

  • April 24, Noon CDT – Central BBQ, Memphis

Check out a video all about the Smokin' Titan below: 

On April 28 in Pigeon Forge, Tenn., the heat will be turned up a notch at the Great TITAN Meat Up. With celebrity chefs, Cory Bahr and David Rose, serving as official judges, each of the competing teams will be challenged to out-cook a Nissan executive team led by Hayes, an outdoor cooking enthusiast. Hayes will be joined on his team by Brian Maragno, director, EV Marketing & Sales; Tiago Castro, director, Light Commercial Vehicles Sales & Marketing; and Kevin Yeoh, senior manager, Truck and Light Commercial Vehicles, Nissan Canada.

Competing against Hayes and his team will be five different media organizations, as well as a team from Nissan Canton Assembly – where Smokin' TITAN and all TITAN and TITAN XD vehicles are assembled. Teams include:

Ad Loading...
  • Team Nissan – Billy Hayes, Brian Maragno, Tiago Castro, Kevin Yeoh

  • Team Nissan-Canton (Chicken) – Randall Jenkins, Jerome Staten

  • Internet Brands (Turkey) – Aaron Cole, Charles Dyas, and Robert Yarbrough

  • Truck Trend (Brisket) – Sean Holman, Jason Gonderman, Brett Evans

  • PickupTrucks.com (Lamb chops) – Aaron Bragman, Christian Lantry

  • AutoGuide.com (Pork) – Craig Cole, Stephen Elmer, Ben Sanders

  • Annie A to Z, healthyfatchick.com (Ribs) – Annie Alvarez, Michelle Rosenberg    

Following a day of off-roading in the Tennessee hills in a fleet of Nissan TITAN and TITAN XD PRO-4X vehicles on Friday, April 27, competitors will attempt to smoke the meat of their choice to perfection in an all-day cooking competition on Saturday April 28. Competitors will be judged on a 100-point scale in categories such as Presentation, Creativity, Composition of Ingredients, Preparation and Flavor.

"Smokin' TITAN is the perfect vehicle for this one-of-a-kind event and I can't wait to get out to Pigeon Forge," said Bahr, who is Food Network's "Chopped!" champion, among a laundry list of other accolades. "But have no doubt about it – David (Rose) and I will show no mercy when it comes to judging this competition. Only the best will be crowned the Great TITAN Meat Up champion!"

Originally posted on Work Truck Online

More Vehicle Research

Henrik Holland headshot on a leadership update
Vehicle Researchby News/Media ReleaseSeptember 10, 2026

EV Realty Names Henrik Holland President as Charging Platform Expands

The former Prologis Mobility and Shell executive will help expand EV Realty’s truck charging business and move its power-first infrastructure model into autonomous vehicle depots and other fleet sectors.

Read More →
A Mercedes-Benz GLC drives on a road
Vehicle Researchby News/Media ReleaseSeptember 10, 2026

Mercedes-Benz Introduces Electric GLC With Up to 350 Miles of Range

The GLC 400 4MATIC Electric features an 800-volt architecture, 330-kW DC fast charging and a 94-kWh battery, along with Mercedes-Benz's new MB.OS operating system.

Read More →
oung professionals collaborate around laptops in an office, illustrating efforts to introduce the next generation to careers in fleet management.
Vehicle Researchby Faith HowellSeptember 8, 2026

Fleet Has a Talent Pipeline Problem, not a Talent Problem

Where will the next generation of fleet leaders come from, and what does the industry need to do differently to find them?

Read More →
Ad Loading...
A beige, blue, and red Fleet Hacks graphic with headshots on the bottom row in rounded shape of Lori Olson, Jen VrMeer, and Oleg Cytowicz.
Vehicle Researchby Faith HowellSeptember 4, 2026

Fleet Hacks: What Are You Still Doing Manually?

From daily recaps to repeatable workflows, fleet professionals share how AI can cut through busywork while keeping human judgment at the center.

Read More →
A graphic with red and clue text and a transparent background with music notes.
Vehicle Researchby Faith HowellSeptember 3, 2026

How One Fleet Manager Put a New Spin on Safety Training

Joe Lewis turned a pre-trip inspection lesson into an AI-assisted song, then four safety albums. The experiment also revealed why human oversight matters when AI enters driver training.

Read More →
2027 Ram ProMaster City
Vehicle Researchby StaffAugust 31, 2026

2027 Ram ProMaster City Starts Under $40K

Ram is returning to the smaller commercial van market with a new ProMaster City aimed at delivery, service, trade, and passenger applications. Starting at $39,995 with destination, the 2027 van offers up to 2,000 pounds of towing capacity, more than 2,000 pounds of payload, and multiple cargo and passenger configurations.

Read More →
Ad Loading...
An AF news recap blue and white thumbnail
Vehicle Researchby Faith HowellAugust 28, 2026

New Tariff Threats & a Leadership Change at Wheels | AF News Recap

A new tariff threat is creating more uncertainty for fleet ordering, Wheels has named a new president, and we’re asking whether certification is really worth the investment.

Read More →
A certification symbol with text over it
Vehicle Researchby Faith HowellAugust 28, 2026

Certification: What’s in It for the Fleet Manager?

From smarter fleet decisions to stronger career credibility, certification can give fleet managers knowledge they may never gain inside a single operation.

Read More →
Graphic for the new Wheels president with Matthew Cole's headshot on the left
Vehicle Researchby News/Media ReleaseAugust 27, 2026

Wheels Names Matthew Cole President

Cole brings more than 30 years of automotive and technology experience to the fleet management company, including leadership roles at Aptiv, Visteon and Johnson Controls.

Read More →
Ad Loading...
An AF news recap thumbnail
Vehicle Researchby Faith HowellAugust 22, 2026

AI is changing what fleet managers can build & 849,000 vehicles recalled | AF News Recap

Fleet managers are learning how to build their own AI-powered tools, Stellantis is recalling nearly 849,000 vehicles, and this year’s Fleet Manager of the Year finalists have been revealed. Additionally, we’re examining how to identify repairs that warrant a second look. Here’s what you need to know this week.

Read More →