NHTSA Campaigns Against Impaired Driving
The National Highway Traffic Safety Administration (NHTSA) has launched a public awareness campaign to stop alcohol- and drug-impaired driving. The campaign, which includes television, radio, and digital ads, will run nationwide through Sept. 3, the Labor Day holiday weekend.
NHTSA's If You Feel Different You Drive Different. Drive High, Get a DUI began on Aug. 15.
Photo via U.S. Air Force.
The National Highway Traffic Safety Administration (NHTSA) has launched a public awareness campaign to stop alcohol- and drug-impaired driving. The campaign, which includes television, radio, and digital ads, will run nationwide through Sept. 3, the Labor Day holiday weekend.
The new safety campaign features the slogan: If You Feel Different You Drive Different. Drive High, Get a DUI. It began on Aug. 15.
The initiative builds on NHTSA's annual Drive Sober or Get Pulled Over campaign and marks the first time drug-impaired driving is part of the national ad campaign effort.
Based on research, NHTSA timed the campaign to debut specifically around the Labor Day weekend. Summertime remains one of the deadliest periods on U.S. roadways. For example, between Memorial Day and Labor Day of 2016, more than 1,050 people lost their lives in crashes involving teenage drivers. That translates into 10 fatalities each day — a 14% increase compared to the remainder of the year, according to the AAA Foundation.
More Safety
The Safest Fleets Aren’t the Ones with the Most Technology
You’ve made the telematics investment. Here’s how to capture the other half of its value and build the safest fleet on the road.
Read More →
Hidden in Plain Sight: Fleet Compliance Risks
Fleet compliance isn't just about having policies — it's about consistently enforcing them. This practical guide reveals six hidden compliance risks common in public sector and shared fleet operations and outlines proven strategies to improve visibility, accountability, and audit readiness
Read More →
NETS Sets 2026 Fleet Safety Benchmark Conference for Indianapolis
The Sept. 15–17 program will feature fleet benchmarking data, case studies, emerging technologies, and implementation strategies while running alongside the NSC Safety Congress & Expo.
Read More →
Off-the-Job Crashes Account for 43% of Employers’ $61.7 Billion Crash Burden
NETS quantifies costs dispersed across fleet, risk, HR, and other departments while providing new per-crash benchmarks for employers.
Read More →
Ram Recalls More Than 1.27 Million 1500 Pickups for Seat Belt Anchor Issue
The recall affects certain 2019-2026 Ram 1500 pickups that may have improperly attached second-row seat belt buckle anchors.
Read More →
How Better Visibility Cut Speeding Violations by 48%
Fleet leaders don't need more data, they need clearer visibility into what the data is saying. This case study explores how one utility replaced speeding-event counts with a single metric — miles driven in violation — to strengthen safety and significantly reduce speeding violations.
Read More →
Operation Safe Driver Week: Why the Industry's Oldest Safety Campaign Still Matters to Fleets
A look at how a 2007 enforcement initiative became one of the most consequential weeks on the fleet safety calendar, and what it means for your drivers in 2026.
Read More →
Nexar-Nauto Merger Aims to Give Fleets Better Safety Intelligence Through Larger Driving Dataset
Stefan Heck tells Automotive Fleet that combining more than 10 billion miles of driving history with Nexar's AI models will give fleets deeper insights into driver risk and roadway conditions than either company could provide independently.
Read More →
From Silos to Solutions: Relationship Management for Safer Fleets
From telematics adoption and driver accountability to policy consistency and risk mitigation, this episode breaks down what it really takes to build a safer fleet culture without slowing business down.
Read More →
IIHS Launches First Commercial Vehicle Safety Evaluations
The Insurance Institute for Highway Safety has begun evaluating heavy-duty pickups and cargo vans for driver protection. Which models earned top marks?
Read More →