Automotive Fleet
MenuMENU
SearchSEARCH

NHTSA Awards $2.25M to Advance Touch-based Alcohol Detection Device

AUBURN HILLS, MI – The National Highway Traffic Safety Administration has awarded $2.25 million to a Takata-TruTouch Technologies partnership to develop an in-vehicle solution to help prevent drunken driving.

by Staff
September 27, 2011
2 min to read



AUBURN HILLS, MI – The National Highway Traffic Safety Administration has awarded $2.25 million to a Takata-TruTouch Technologies partnership to develop an in-vehicle solution to help prevent drunken driving. 

The award was made through the Driver Alcohol Detection System for Safety (DADSS) and Automotive Coalition for Traffic Safety (ACTS) programs.

Ad Loading...

"We are already enjoying tremendous success with this technology in the law enforcement, oil and drilling, military, and transportation markets," said Dr. Richard D. Gill, president and CEO of TruTouch. "Together with Takata, our mission is to help eliminate alcohol-impaired dangers on the road and save lives."

"As a company solely dedicated to automotive safety, we are excited with the contract from DADSS/ACTS to develop the TruTouch sensors for use in automotive, commercial vehicle and heavy equipment applications," added Kirk Morris, vice president of business development at TK Holdings Inc., the North American subsidiary of Takata Corp. "The objective is to develop tools to help keep intoxicated drivers from operating the vehicle if they are impaired, and to do so in a personal, non-intrusive manner."

The TruTouch technology uses intoxication detection technology that measures a person's alcohol level through the use of infrared light. With TruTouch, a person's blood alcohol concentration is determined when placing his or her finger on a near infrared sensor. The device can produce accurate results in seconds and has a built-in biometric system to prevent tampering, the company said. 

TruTouch Technologies develops, manufactures and sells patented noninvasive biometric alcohol testing systems. Takata Corp. is a global leader in passive and active safety systems. 

More Safety

red ram recall image
Safetyby Faith HowellAugust 3, 2026

Ram Recalls More Than 1.27 Million 1500 Pickups for Seat Belt Anchor Issue

The recall affects certain 2019-2026 Ram 1500 pickups that may have improperly attached second-row seat belt buckle anchors.

Read More →
A shot of a Volvo electric vehicle with a man charging it in front of a residence.
SponsoredAugust 1, 2026

Top 50 Executive Fleets

It is that time of year again! Time for the 2026 list of the Top 50 Executive Fleets, presented by Automotive Fleet and Volvo as part of its annual Fleet 500. Download now to see this year's list of companies!

Read More →
Promotional graphic for a Utilimarc guide titled How Better Visibility Cut Speeding Violations by 48% featuring a call-to-action to download the guide.
SponsoredJuly 17, 2026

How Better Visibility Cut Speeding Violations by 48%

Fleet leaders don't need more data, they need clearer visibility into what the data is saying. This case study explores how one utility replaced speeding-event counts with a single metric — miles driven in violation — to strengthen safety and significantly reduce speeding violations.

Read More →
Ad Loading...
Smiling commercial truck driver gives a thumbs-up from inside a tractor cab during Operation Safe Driver Week 2026, highlighting fleet safety, responsible driving and enforcement awareness.
Safetyby Judie NuskeyJuly 16, 2026

Operation Safe Driver Week: Why the Industry's Oldest Safety Campaign Still Matters to Fleets

A look at how a 2007 enforcement initiative became one of the most consequential weeks on the fleet safety calendar, and what it means for your drivers in 2026.

Read More →
Nexar and nauto logos
Safetyby StaffJuly 13, 2026

Nexar-Nauto Merger Aims to Give Fleets Better Safety Intelligence Through Larger Driving Dataset

Stefan Heck tells Automotive Fleet that combining more than 10 billion miles of driving history with Nexar's AI models will give fleets deeper insights into driver risk and roadway conditions than either company could provide independently.

Read More →
A black square with white color font text
SponsoredJuly 2, 2026

From Silos to Solutions: Relationship Management for Safer Fleets

From telematics adoption and driver accountability to policy consistency and risk mitigation, this episode breaks down what it really takes to build a safer fleet culture without slowing business down.

Read More →
Ad Loading...
IIHS HLDI text overlaid on the trunks of pick up trucks.
Safetyby Chris BrownJuly 2, 2026

IIHS Launches First Commercial Vehicle Safety Evaluations

The Insurance Institute for Highway Safety has begun evaluating heavy-duty pickups and cargo vans for driver protection. Which models earned top marks?

Read More →
A blue and white Automotive Fleet podcast logo
SafetyJuly 1, 2026

Reducing Risk by Eliminating Phone Use Behind the Wheel

Hosted with the cofounder of Lifesaver Mobile, this episode addresses phone use behind the wheel and how to design a driving environment that actually helps prevents accidents.

Read More →
Two people sit across from each other at a desk during a business meeting. One person, wearing a white shirt, has their hands folded while the other gestures with a pen toward documents clipped to a clipboard. Additional paperwork and a calculator are visible on the table, suggesting a discussion involving contracts, finances, or administrative paperwork. Sunlight filters through window blinds in the background, creating a professional office setting.
TelematicsJuly 1, 2026

Cameras, Safety and Insurance: From Reactive Claims to Real-Time Prevention (Part 2 of 2)

Part Two: Commercial auto remains one of the most challenging and costly lines of coverage for fleet operators and insurers alike. Continue learning more about how to effectively address these issues from Onur Aksan, Enterprise Business Development Executive, Geotab

Read More →
Ad Loading...
An Automotive Fleet podcast thumbnail
SafetyJune 26, 2026

How 5-Second Telematics Data Is Changing Fleet Safety

This episode connects with Steve Santostasi of Ford Pro and covers how a few seconds of data can make a difference in fleet safety.

Read More →