Next Generation of Prius Hybrid will get 50+ MPG
The 2004 Toyota Prius, the second generation of the automaker's gas-electric hybrid, made its worldwide debut on April 16 at the 2003 New York Auto Show.
The 2004 Toyota Prius, the second generation of the automaker's gas-electric hybrid, made its worldwide debut on April 16 at the 2003 New York Auto Show. The all-new model will feature the new Hybrid Synergy Drive system, which Toyota said will incease fuel economy by 15 percent, from the mid 40s (mpg) to the low 50s. The new Prius will also produce 30 percent fewer tailpipe emissions than the current model. The 2004 model will be certified as a Super Ultra Low Emission Vehicle (SULEV) for tailpipe emissions in California and those states adopting California standards. According to Toyota, the Hybrid Synergy Drive has a 50 percent more powerful 50-kilowatt drive-motor operating at up to 500 volts. This increased voltage and power is enabled by a newly adopted high-voltage power converter. Additionally, the generator in the new Prius has a higher peak operating speed that increases electric-mode operation in city and freeway slow-and-go operation. The automaker said Hybrid Synergy Drive will also improve acceleration performance from the mid-12-second range to the mid-10-second range. The 2004 Prius will also feature increased interior space, moving from a compact to the midsize class.
More Operations

Your Local Dealer Knows More Than You Think
Your local dealer can provide an information advantage that extends well beyond courtesy deliveries.
Read More →
Fleet Meets: Austin Schutte
Here are some industry insights, personal touches, and words of advice from the CEO and Founder of Anew Solutions.
Read More →Soap Box Derby Challenge: What’s Powering Team Brown
The car is coming together, the students are solving real build problems, and the fleet industry is helping push Team Brown toward the starting line.
Read More →
Commercial Fleet Sales Contribute To June, YTD Gains
The fleet sector has boosted its vehicle purchases at a reliable pace in the first half of this year compared with 1H 2025.
Read More →What Fleet Managers Really Want From Vendors
From customer service frustrations and technology breakdowns to RFQs, change management, and the growing impact of turnover across the industry, this conversation pulls back the curtain on the real operational challenges fleet managers are navigating every day.
Read More →Fleet Safety Masterclass: Industry Leaders on Storytelling, Strategy & Innovation
In this special masterclass episode, industry leaders break down what it really takes to build safer fleets in today’s increasingly distracted and data-driven world.
Read More →Integrating Legacy Fleet Systems and Historical Data
In this episode, we bring together fleet and technology leaders to unpack the realities of data integration, system migrations, and the evolving role of AI in fleet management.
Read More →From Resistance to Results: Change Management Strategies for Fleets
From new technologies and safety programs to evolving regulations, fleets are under constant pressure to adapt. But as Dr. Betz explains, success isn’t about the system you implement—it’s about whether your people actually use it.
Read More →Where We're Headed: A Practical Look at AI in Fleet
Discover how AI is actually being deployed in fleets, not just marketed, including practical use cases and emerging risks.
Read More →


