San Francisco-based Ridecell, an automation and mobility platform provider for digital transformation, has named two new executive team members: Heidi DiAngelo as Strategic Business Development Director and Kathryn Mullins as Growth Director.

DiAngelo joins Ridecell with nearly 20 years’ fleet management industry experience, working with international organizations for 16 years to build strategic global partnerships and deploy multinational fleet solutions. She played a pivotal role in developing the Element-Arval Global Alliance and later served as senior vice president of LeasePlan International.

Most recently as senior business development manager for Global Partners with Geotab, DiAngelo was instrumental in launching the Geotab Global Office (GGO), which offers international fleet connectivity solutions for safety, sustainability and savings.

“Over the last 15 years, the fleet industry has flowed from local to global and begun leveraging telematics as a gateway to meet goals for safety, sustainability and savings,” said DiAngelo. “In an era where fleets benefit from rich data from advanced technology, Ridecell offers simplicity for fleets of all types of vehicles through automation and digital transformation.”

Mullins has spent her career catalyzing growth for early and mid-stage companies as an entrepreneur and team lead. Her experience includes delivering strategic alliances, building high-performing teams, and developing targeted go-to-market strategies.

With a focus on next-generation mobility, IoT, cloud and data management, and autonomous transportation, Mullins has supported growth and business development for industry leaders such as Daimler, BMW and Ford. Her work has enabled the delivery of global payments systems, mobility-as-a-service platforms, intelligent transportation systems, and next-generation artificial intelligence.

"In an era where telematics and connected vehicles are becoming ubiquitous, Ridecell is pioneering automation that is critical for the transportation industry – making data actionable and eliminating barriers to vehicle access and management,” said Mullins.

Welcoming DiAngelo and Mullins to the company, CEO Aarjay Trivedi said, “At Ridecell, our mission is to move the world better through digital transformation,” said Aarjav Trivedi, CEO of Ridecell. “Our success requires perseverance and strong long-term partnerships with fleets around the globe.”