National ‘Click It or Ticket’ Campaign Launches
The 2016 safety campaign kicks off in Chicago, with federal and state officials coming together to promote greater seat belt use on America’s roads.

Photo courtesy of NHTSA.

Photo courtesy of NHTSA.
This year’s national “Click It or Ticket” safety campaign kicked off May 12 in Chicago, with federal and state officials collaborating to promote greater seat belt use on roads across the country.
The U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA), the Illinois Association of Chiefs of Police, the Illinois Department of Transportation (IDOT), the Illinois State Police, the Chicago Police Department, and the Combined Accident Reduction Effort (CARE) joined together to launch the 2016 campaign. The goal is to convince all vehicle drivers and passengers to buckle their safety belts each and every time they take a trip.
“Putting on your seat belt is one of the easiest and safest choices you can make,” said U.S. Transportation Secretary Anthony Foxx.
The national seat belt use rate has steadily climbed, reaching 88.5% in 2014. But data from NHTSA show that almost half of passenger vehicle occupants (49%) who were killed in 2014 were unrestrained.
In addition, 57% of passenger vehicle occupants killed at night were not wearing their seat belts, compared to 41% killed during daytime. In 2014, men wore their seat belts at a lower rate than women did — 53% of men in fatal crashes were unbelted, compared to 40% of women.
“We have made enormous progress as a nation in increasing seat belt use, but far too many people are still dying because they are not buckled up during crashes,” said NHTSA Administrator Mark Rosekind. “Before you even turn the key, make sure that everyone in your car has their seat belt on, every trip, day and night.”
Law enforcement agencies will be out in full force encouraging drivers and all passengers to wear their seat belts.
“The Click It or Ticket safety campaign continues to be an effective tool to help change the attitudes of many occupants who do not use their seat belts,” said Jim Kruger, Illinois Association of Chiefs of Police first vice president. “So let me remind everyone that police will be mobilizing day and night to crack down on anyone who violates the seat belt law. If you choose not to wear your seat belt, you will receive a ticket.”
At 94%, Illinois has one of the highest state seat belt usage rates, but there are still individuals who don’t wear seat belts.
Thousands of Americans are alive today because a seat belt saved them during a crash. In 2014, the use of seat belts in passenger vehicles saved an estimated 12,802 lives. From 2010 to 2014, seat belts saved an estimated 63,000 lives, according to NHTSA.
The “Click It or Ticket” nationwide mobilization will include a paid advertising campaign, which runs from May 16-June 5, and an enforcement period, which takes place from May 23-June 5.
For additional occupant fatality crash data, click here.
To view a chart on state seat belt use in 2015, click here.
More Safety

What’s Next for Fleet? Safety, AI & Industry Recognition | AF News Recap
Could your company's culture be encouraging distracted driving? This week, we're exploring how workplace expectations affect driver safety, what AI, EVs, and autonomous vehicles could mean for the future of fleet management, and how fleet professionals can strengthen their award nominations.
Read More →
Does Your Fleet's Culture Encourage Distracted Driving?
What happens when the people responsible for enforcing safety rules are the ones setting the wrong example? The answer may reveal why some of the biggest risks to fleet drivers have little to do with what's written in the employee handbook.
Read More →
Fleet Manager’s Ultimate Playbook: Navigating the New Standard in OEM Connectivity
Rising operating costs, driver safety concerns, and unplanned downtime are putting unprecedented pressure on modern fleets. Discover how fleet managers use embedded OEM connectivity and real-time vehicle data to cut TCO, prevent downtime, and protect drivers without aftermarket telematics hardware.
Read More →
From Driver Well-Being to EV Charging | AF News Recap
Mental health belongs in the fleet safety conversation. This week, we’re looking at five ways fleets can support employee well-being before a crisis, plus Holman’s expansion in Mexico, new one-day Fleet Forward passes, and why EV charging demand is outpacing infrastructure growth.
Read More →
Nexar-Nauto Merger Aims to Give Fleets Better Safety Intelligence Through Larger Driving Dataset
Stefan Heck tells Automotive Fleet that combining more than 10 billion miles of driving history with Nexar's AI models will give fleets deeper insights into driver risk and roadway conditions than either company could provide independently.
Read More →
Don't Wait for a Crisis: 5 Ways to Build Mental Health Into Your Fleet Safety Program
For Suicide Prevention Month, fleet and safety leaders have an opportunity to put mental health where it belongs: at the center of workplace safety.
Read More →
How Camera Data Can Strengthen a Fleet’s Insurance Renewal
Insights from a commercial insurance carrier and a broker show how fleets can turn video telematic data, driver coaching, and improved claims results into a stronger case at insurance renewal.
Read More →
The Safest Fleets Aren’t the Ones with the Most Technology
You’ve made the telematics investment. Here’s how to capture the other half of its value and build the safest fleet on the road.
Read More →
Hidden in Plain Sight: Fleet Compliance Risks
Fleet compliance isn't just about having policies — it's about consistently enforcing them. This practical guide reveals six hidden compliance risks common in public sector and shared fleet operations and outlines proven strategies to improve visibility, accountability, and audit readiness
Read More →
NETS Sets 2026 Fleet Safety Benchmark Conference for Indianapolis
The Sept. 15–17 program will feature fleet benchmarking data, case studies, emerging technologies, and implementation strategies while running alongside the NSC Safety Congress & Expo.
Read More →