Automotive Fleet
MenuMENU
SearchSEARCH

Motorlease Establishes C-Suite, Announces AVP Roles, and Launches Marketing Department

Motorlease strategically prepared for the launch of its new leadership programs for around 10 years.

Image highlights executive portraits, titles, years of service, and role responsibilities, emphasizing 100% internal promotions and 86 combined years of leadership experience.

Motorlease has just formed its first-ever C-suite, promoted three new assistant vice presidents, and launched a dedicated marketing department. 

Image: Janice Gucciaridi / Automotive Fleet

2 min to read


Motorlease is implementing a series of internal leadership promotions and organizational updates to uphold its long-term growth strategy.

The move reflects the culmination of a decade-long vision to position the company for continued success and scalability. This transformation includes creating three new C-level roles and three assistant vice president positions. Each is filled by long-tenured Motorlease team members and forms a marketing department to support future growth.

Ad Loading...

A Milestone Rooted in Growth

Over the past 5 years, Motorlease has achieved a compound annual growth rate exceeding 10% while maintaining strong employee retention and long-term client relationships spanning over 40 years. 

These new leadership roles are a direct result of intentional succession planning.

New C-Suite Leadership

All three C-suite leaders bring extensive institutional knowledge and proven leadership.

  1. Jeffrey Perkins, President & Chief Executive Officer (CEO)

  2. Justin Mesick, Chief Administrative Officer (CAO), oversees operations, services, 
    accounting, and administration.

  3. Joseph Pelehach, Chief Commercial Officer (CCO), oversees business development, 
    customer experience, and marketing.

Together, the new C-suite brings 86 years of combined Motorlease experience. They will focus on 
strategic decisions, operational alignment, and continued impact on company performance.

Ad Loading...

New AVP Appointments

Supporting the C-suite will be three Assistant Vice Presidents: 

  1. Ryan Fitzgerald, AVP of Business Development

  2. Jim Maule, AVP of Operations

  3. Gregg Cogswell, AVP of Customer Experience

They have 23 years of combined experience

New Marketing Department Appointment

As part of its evolution, Motorlease has also established its first-ever marketing department to support 
strategic brand growth and market visibility.

Janice Gucciardi is the marketing manager and will lead this initiative. She also oversees the development of 
integrated marketing strategies.

Ad Loading...

By the Numbers

  • 100% of new leadership roles - filled internally.

  • 86 years combined experience in new C-suite.

  • 23 years combined experience among AVPs.

  • Operating in all 50 states.

  • 10+% compounded growth in the last five years.

  • Celebrating 80 years in 2026.

Honoring a Legacy of Innovation

Motorlease also announces the retirement of Bradford Lutz after 25 years with the company. He was the Vice President of Technology.

In addition to modernizing Motorlease’s technology infrastructure, Lutz also managed the customer experience team, where he elevated the overall experience for clients and drivers. He will continue to serve in a consultative advisory capacity.

More Operations

Green and black bar graphs showing 2026 versus 2025 fleet sales.
Vehicle Researchby Martin RomjueJuly 8, 2026

Commercial Fleet Sales Contribute To June, YTD Gains

The fleet sector has boosted its vehicle purchases at a reliable pace in the first half of this year compared with 1H 2025.

Read More →
A black square with white color font text
OperationsJuly 2, 2026

What Fleet Managers Really Want From Vendors

From customer service frustrations and technology breakdowns to RFQs, change management, and the growing impact of turnover across the industry, this conversation pulls back the curtain on the real operational challenges fleet managers are navigating every day.

Read More →
A black square with white color font text
OperationsJuly 2, 2026

Fleet Safety Masterclass: Industry Leaders on Storytelling, Strategy & Innovation

In this special masterclass episode, industry leaders break down what it really takes to build safer fleets in today’s increasingly distracted and data-driven world.

Read More →
Ad Loading...
A black square with white color font text
OperationsJuly 2, 2026

Integrating Legacy Fleet Systems and Historical Data

In this episode, we bring together fleet and technology leaders to unpack the realities of data integration, system migrations, and the evolving role of AI in fleet management.

Read More →
A black square with white color font text
OperationsJuly 2, 2026

From Resistance to Results: Change Management Strategies for Fleets

From new technologies and safety programs to evolving regulations, fleets are under constant pressure to adapt. But as Dr. Betz explains, success isn’t about the system you implement—it’s about whether your people actually use it.

Read More →
A black square with white color font text
OperationsJuly 2, 2026

Where We're Headed: A Practical Look at AI in Fleet

Discover how AI is actually being deployed in fleets, not just marketed, including practical use cases and emerging risks.

Read More →
Ad Loading...
A blue and white Automotive Fleet podcast thumbnail.
OperationsJuly 2, 2026

How Coca-Cola United Protects Its Fleet from Growing Legal Risk

Growing legal exposure can put fleets at risk. Here's one company's approach.

Read More →
fleetio coast pay cost
SponsoredJuly 1, 2026

Fleet Managers Think They Understand Their Costs. The Data Says Otherwise.

Most fleet managers say they have a strong handle on their costs, but new research from Bobit Business Media tells a different story. A 2026 survey of 190 fleet professionals reveals a widespread "confidence gap" where fragmented systems, disconnected data, and delayed reporting are leaving major blind spots hidden beneath the surface. Find out what the data actually shows.

Read More →
Two people sit across from each other at a desk during a business meeting. One person, wearing a white shirt, has their hands folded while the other gestures with a pen toward documents clipped to a clipboard. Additional paperwork and a calculator are visible on the table, suggesting a discussion involving contracts, finances, or administrative paperwork. Sunlight filters through window blinds in the background, creating a professional office setting.
SponsoredJuly 1, 2026

Cameras, Safety and Insurance: From Reactive Claims to Real-Time Prevention (Part 2 of 2)

Part Two: Commercial auto remains one of the most challenging and costly lines of coverage for fleet operators and insurers alike. Continue learning more about how to effectively address these issues from Onur Aksan, Enterprise Business Development Executive, Geotab

Read More →
Ad Loading...
An Automotive Fleet news recap thumbnail with a woman in a blue shirt pointing at the title.
Operationsby Faith HowellJune 29, 2026

New Trucks, AI & Summer Downtime | AF News Recap

From new truck updates to AI-powered driver coaching and summer maintenance tips, this week's fleet headlines are all about keeping things moving.

Read More →