Mix Telematics has launched a new app-based tracking solution for fleets, which is designed to provide real-time monitoring capabilities to help customers improve driver safety and manage the risks.

The MyMix Tracking app leverages mobile phone technology to enable real-time tracking of drivers while also recording, measuring and enabling real-time self-correction of risky driving behavior events including speeding, harsh braking, harsh acceleration and mobile phone use while driving, the company said. The app-based solution is an extension of MyMix, a comprehensive driver engagement app that also equips drivers with valuable information and alerts to improve their driving style, including immediate, in-cab audible feedback.

The solution is aimed at assisting customers running sub-contractor vehicles, leased vehicles, company cars, short-term rentals or grey fleets, and serves a cost effective and impactful alternative to installing a hard-wired on-board computer or tracking device inside a vehicle, the company said.

"We're excited about this addition to our product portfolio which presents a new growth opportunity for Mix," says Catherine Lewis, executive VP of technology for Mix Telematics. "While fixed-install devices will continue to be the appropriate enabling technology for many fleets, the MyMix Tracking app provides a practical and cost-effective option to expand management coverage to short-term vehicles or those not owned by the company – without the need to install hardware."

The app is available for download from the Apple App store and the Google Play store and a soft launch is underway with existing customers in selected regions. A full launch targeting new customers will start in March.