Merchants Hires New Remarketing Sales Manager to Meet Service Demands
Merchants Fleet is expanding capacity for its in-demand commercial vehicle remarketing services and has hired Jesse Hopperstad as a remarketing sales manager, where he will be responsible for assisting new and existing Merchants Fleet clients in the Western half of the country with remarketing their vehicles.
Merchants Fleet is expanding capacity for its in-demand commercial vehicle remarketing services and has hired Jesse Hopperstad as a remarketing sales manager, where he will be responsible for assisting new and existing Merchants Fleet clients in the Western half of the country with remarketing their vehicles.
Jesse Hopperstad, remarketing sales manager.
Merchants Fleet has seen significant growth in its remarketing services, specifically its GuaranteeTRAC program. The GuaranteeTRAC program pays a guaranteed price up front for fleet assets and assumes all the resale risk.
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This is designed as an option for organizations looking to cash out their vehicles immediately or who have “odd” or unusual units that can be hard to sell, including heavy equipment.
“As our remarketing business grew, it became increasingly clear that we needed to expand our team,” said Jeff Thomas, regional vice president of the West Region at Merchants Fleet. “Jesse’s senior-level account management experience is going to be a great asset as more companies look for fast, streamlined ways to dispose of their vehicles.”
Hopperstad has 20 years of combined sales experience in the rental, upfitting, and automotive industries. Most recently he was a national account manager at Auto Truck Group, where he managed multiple key accounts and successfully increased territory sales. His areas of expertise include strategy development, consultative sales, contract negotiations, territory management, new business development, and client service excellence. He received his bachelor’s degree in economics from University of Colorado at Boulder. He is based in Littleton, Colorado.
The 2026 Conference of Automotive Remarketing convened with a mandate to involve a new constituency — fleet managers — and an updated mission to demonstrate unrealized value in de-fleeted vehicles.
The Association, dedicated to advancing the remarketing phase of the vehicle lifecycle, held its kick-off meeting on April 16 at the 2026 Conference of Automotive Remarketing (CAR) in Cleveland.
From a Wall Street analyst's take on remarketing's key players to whether fleets need their own version of Carfax, CAR 2026's afternoon roundtables will answer key operational and industry questions.
A panel at the 2026 Conference of Automotive Remarketing will examine how resale value is created across the vehicle lifecycle and which traditional remarketing practices still deliver ROI.