Want More? Bold Strategies to Beat High Interest & Boost Returns
Merchants Fleet Hires Brian Piern as VP of Regional Sales
Piern will lead Merchants’ regional sales team, focusing on expansion into key markets and delivering fleet solutions to meet the diverse needs of Merchants’ clients throughout North America.

Brian Piern, who was hired as VP of Regional Sales at Merchants Fleet, has a 15-year career in the commercial fleet industry, most recently serving as Chief Commercial Officer at Lion Electric.
Photo: Merchants Fleet/Automotive Fleet
Merchants Fleet has hired Brian Piern as its Vice President of Regional Sales.
In his new role, Piern will lead Merchants’ regional sales team, focusing on expansion into key markets and delivering fleet solutions to meet the diverse needs of Merchants’ clients throughout North America.
"Merchants Fleet has established itself as the destination for top industry talent, and I look forward to working with some of the brightest minds in the industry to continue the company’s legacy of exceptional service and innovation for our clients," Piern said.
Piern joins Merchants as he marks a 15-year career in the commercial fleet industry, during which he held senior sales roles at GE Capital, Element Fleet Management, XL Fleet, and most recently Chief Commercial Officer at Lion Electric.
"Brian's appointment represents a significant milestone for Merchants Fleet as we continue to strengthen our leadership team with top industry talent," said Brad Burgess, Interim Co-CEO of Merchants Fleet. "His deep expertise and client-focused mindset will be instrumental in driving our regional sales strategy forward, and we look forward to partnering with him to continue providing best-in-class service and support for our clients.”
Piern is a graduate of Towson University in Maryland with an MBA from the University of Phoenix, and currently resides in Charlotte, North Carolina.
More Operations

Managing Fleet Costs in an Era of Permanent Volatility
Fleet operating costs have risen more than 20% since 2020, raising a key question: When does extending a vehicle's service life stop making financial sense?
Read More →
The Next Evolution of Fleet Management: Autonomous Operations
This opening keynote session at the Fleet Forward Conference highlights the future of autonomous driving for fleets.
Read More →
How to Reduce the Total Cost of Risk From Catalytic Converter Theft
A stolen catalytic converter can cost fleets far more in downtime and lost productivity than in repairs. A total-cost-of-risk approach can help fleet managers quantify their exposure and prioritize theft prevention.
Read More →
Personal-Use Charges Rise as Vehicle Values Fall | AF News Recap
Personal-use charges are climbing, wholesale used-vehicle values are declining, and commercial fleet sales growth is slowing. This week, we're breaking down the latest fleet data, plus how Element Fleet Management is helping Waymo prepare for its first Canadian robotaxi market.
Read More →
Here's When You Should Make an Exception to Fleet Policy
Fleet policies are designed to create consistency, but not every driver or situation fits neatly within standard rules.
Read More →
AI-Native or AI-Acquired: What Should Fleet Managers Look for in an AI Platform?
Six questions can help fleet managers look beyond AI marketing claims to evaluate integration, data access, and real-world operational performance.
Read More →
A buyer's guide to fleet management software in 2027
Buying fleet management software in 2027 means looking beyond features and price. As fleet operations, technology and expectations evolve, this guide explores what today’s fleet professionals should consider when choosing a system that can deliver value now and adapt to what comes next.
Read More →
What Will Shape the Next Era of Fleet Management?
EVs, AI, and autonomous vehicles are reshaping fleet management. Discover what’s ahead—and how fleet leaders can prepare for the next era.
Read More →
How Fleets Can Recruit and Train Veterans for Technician Roles
Here's how the technician shortage has affected uptime for fleets, and what to do about it.
Read More →
Avis Budget Group Deploys Neology Toll Management Technology Across Major Brands
Neology’s neoFleet platform will manage toll transactions and toll-authority operations for vehicles across Avis, Budget, Payless, Budget Truck and Zipcar.
Read More →
