Want More? Bold Strategies to Beat High Interest & Boost Returns
Merchants Fleet Hires Brian Piern as VP of Regional Sales
Piern will lead Merchants’ regional sales team, focusing on expansion into key markets and delivering fleet solutions to meet the diverse needs of Merchants’ clients throughout North America.
May 3, 2024
Brian Piern, who was hired as VP of Regional Sales at Merchants Fleet, has a 15-year career in the commercial fleet industry, most recently serving as Chief Commercial Officer at Lion Electric.
Photo: Merchants Fleet/Automotive Fleet
1 min to read
Merchants Fleet has hired Brian Piern as its Vice President of Regional Sales.
In his new role, Piern will lead Merchants’ regional sales team, focusing on expansion into key markets and delivering fleet solutions to meet the diverse needs of Merchants’ clients throughout North America.
"Merchants Fleet has established itself as the destination for top industry talent, and I look forward to working with some of the brightest minds in the industry to continue the company’s legacy of exceptional service and innovation for our clients," Piern said.
Piern joins Merchants as he marks a 15-year career in the commercial fleet industry, during which he held senior sales roles at GE Capital, Element Fleet Management, XL Fleet, and most recently Chief Commercial Officer at Lion Electric.
"Brian's appointment represents a significant milestone for Merchants Fleet as we continue to strengthen our leadership team with top industry talent," said Brad Burgess, Interim Co-CEO of Merchants Fleet. "His deep expertise and client-focused mindset will be instrumental in driving our regional sales strategy forward, and we look forward to partnering with him to continue providing best-in-class service and support for our clients.”
Piern is a graduate of Towson University in Maryland with an MBA from the University of Phoenix, and currently resides in Charlotte, North Carolina.
More Operations
Slate Debuts Colorful, Unique EV Models
A recent media and client event, studded with electric vehicles dressed up on platforms, planted a new position for the manufacturer in the wider EV market. Fleets will find cost-saving advantages.
Read More →
Element, Waymo Partner on Autonomous Fleet Operations
The multi-year agreement will support fleet management services for Waymo's autonomous ride-hailing operations, beginning in San Diego.
Read More →
Slate Electric SUV, Pickup Switchable Model Aims For Light-Duty Fleets
Everything about this EV is counterintuitive and understated, making it stand out from the crowd.
Read More →
How to Manage Conflict for Your Fleet Operations
Conflict management is becoming a core leadership skill. Here are five strategies fleet leaders should know.
Read More →
Sponsored•June 1, 2026
Turning Connected Vehicle Data Into Decisions That Matter
Fleet leaders have more data than ever, but turning that data into clear, actionable decisions remains a challenge. This white paper shows how leading organizations are using connected vehicle data to improve safety, reduce costs, and optimize fleet performance. Learn how to turn insight into action across your fleet.
Read More →
Sponsored•June 1, 2026
Cameras, Safety and Insurance: From Reactive Claims to Real-time Prevention
Commercial auto remains one of the most challenging and costly lines of coverage for fleet operators and insurers alike. Learn more about how to effectively address these issues from Onur Aksan, Enterprise Business Development Executive, Geotab.
Read More →
Sponsored•May 29, 2026
Are You Tracking Your Fleet's True Total Cost of Ownership?
Bobit Business Media surveyed 190 fleet professionals and found that while most fleets are tracking costs, fragmented systems and data gaps are keeping true TCO visibility out of reach. With rising pressure to control spend in an increasingly volatile environment, the gap between what fleets think they know and what the data actually shows is wider than you might expect. See how your peers are managing costs today and where the industry still has room to improve.
Read More →
Sponsored•May 28, 2026
Turn Fleet Data Into Smarter Decisions
Fleet leaders have access to more operational data than ever, but disconnected systems and unclear metrics often slow decision-making instead of improving it. This whitepaper outlines five practical steps fleets can take to transform fragmented data into actionable insights that improve planning, safety, utilization, and long-term performance.
Read More →
Sponsored•May 15, 2026
Hybrids: Electrification Without the Challenges
For fleet managers, fuel is one of the biggest line items in the budget — and it's one hybrids can shrink without changing how your people work. Download the eBook to see the numbers, understand the technology, and get a step-by-step guide to making the switch.
Read More →
How NOV Uses Telematics to Improve Fleet Safety Across 160 Locations
James Victory of NOV discusses how the company manages fleet safety, maintenance, and telematics across more than 150 locations supporting oilfield operations throughout the U.S.
Read More →