Mercedes-Benz Appoints New Software Chief
Mercedes-Benz has named Magnus Östberg to the newly created position of Chief Software Officer, responsible for the MB.OS vehicle operating system. The move reflects the automaker’s two key strategic focus areas: vehicle software and electrification.

Magnus Östberg
Credit: Mercedes Benz
Mercedes-Benz has named Magnus Östberg to the newly created position of Chief Software Officer, responsible for the MB.OS vehicle operating system. The move reflects the automaker’s two key strategic focus areas: vehicle software and electrification.
“With MB.OS, we made a clear strategic decision for the future of Mercedes-Benz: to apply our own software-platform for our vehicles, for which we are now creating a specific software position to bring together the responsibility for all related development tasks. Magnus Östberg is excellently suited for this job and I am very much looking forward to working with him,” said Ola Källenius, chairman of the Boards of Management of Daimler AG and Mercedes-Benz AG.
Östberg succeeds Sajjad Khan, who, as former Mercedes-Benz Chief Technology Officer, was responsible for development in areas of connectivity, autonomous, shared & services and electric services. Khan left Mercedes-Benz to establish a technology venture-capital fund.
“A native of Sweden, Östberg graduated from Chalmers University of Technology, Gothenburg, with a master’s degree in electrical engineering. His automotive industry career has included positions at software and technical company Mecel, vehicle software, infotainment and telematic firm Delphi in Germany and the U.S. and most recently with automotive supplier Aptiv in the U.S.
.Östberg will report directly to Källenius both to Markus Schäfer, member of the Daimler AG management board for group research and chief operating officer for Mercedes-Benz AG.
More Global Fleet

GeoFencing Adds to Your Truck Security Arsenal
Geofencing is a familiar fleet tool today, but its early adoption marked a major shift in vehicle tracking, route monitoring, and the debate over employee privacy.
Read More →
Holman Takes Full Ownership of ARIZA in Mexico
Holman is bringing its Mexican fleet management operation fully under its own brand after more than 30 years as a joint venture. The change gives multinational fleet customers a single Holman operation across the U.S., Canada, and Mexico.
Read More →
5 Tire Maintenance Tips to Help Prevent Work Truck Downtime
Regular tire checks can do more than extend tread life. These five maintenance practices can help work truck fleets catch problems early, reduce costs, and prevent downtime.
Read More →
Proven Ways to Reduce Work Truck Downtime
The age-old problem of downtime will always be a reality, but with new strategies at hand, fleets have more ways to keep trucks on the road longer.
Read More →
Cameras, Safety and Insurance: From Reactive Claims to Real-Time Prevention (Part 2 of 2)
Part Two: Commercial auto remains one of the most challenging and costly lines of coverage for fleet operators and insurers alike. Continue learning more about how to effectively address these issues from Onur Aksan, Enterprise Business Development Executive, Geotab
Read More →
Cameras, Safety and Insurance: From Reactive Claims to Real-time Prevention
Commercial auto remains one of the most challenging and costly lines of coverage for fleet operators and insurers alike. Learn more about how to effectively address these issues from Onur Aksan, Enterprise Business Development Executive, Geotab.
Read More →
Fleet Costs Are Rising: Here’s How Leaders Are Responding
Fleet leaders are under pressure to reduce costs, adapt to economic uncertainty, and make smarter decisions. See how peers across North America are responding with real data, proven strategies, and forward-looking insights. Download the 2026 Market Pulse Report to benchmark your strategy and uncover where you can gain an edge.
Read More →
Enterprise Fleet Management Surpasses 900,000 Vehicles in U.S. & Canada
Enterprise Mobility connects with mobility solutions around the globe
Read More →

