LG Electronics USA Launches Fleet of 200 Ford Focuses
DEARBORN, MI - LG Electronics USA launched a new fleet 200 Ford Focus hatchbacks. This is LG's first fleet of company-owned vehicles.
by Staff
August 23, 2011
LG launched a fleet of 200 2012-MY Ford Focus hatchbacks as part of its new LG Brand Ambassador fleet.
2 min to read
LG launched a fleet of 200 2012-MY Ford Focus hatchbacks as part of its new LG Brand Ambassador fleet.
DEARBORN, MI – LG Electronics USA has selected the 2012 Ford Focus as the vehicle for the company’s LG Brand Ambassador team of in-store merchandising professionals, according to a news release from Ford. The company’s LG Brand Ambassadors are teams that work with consumer electronics and appliance retailers. They assist those retailers with consumer education programs, sales associate training, and merchandising.
The company is running a fleet of 200 Ford Focus hatchbacks that will display the company’s logo and “Life’s Good” slogan.
Ad Loading...
Automotive Fleet contacted LG USA and spoke with John Taylor, Vice President, LG Electronics USA, Inc., about the company’s fleet and how the company is managing it. Taylor said James Fishler, senior vice president, Go-to-Market Operations for LG Electronics USA, is managing the fleet internally the company. The company is working with a retail sales services company called ActionLink and an affiliated company called ProFleet to manage this new fleet.
LG USA's Fishler said he selected the Focus for its fuel economy and functional design.
“We selected the Focus based on its striking design, fuel economy and functional flexibility,” Fishler said. “Its SYNC hands-free technology also enables us to communicate with our team in a safe way. In all, the Ford Focus attributes resonate with our brand attributes of stylish design and smart technology, making it an easy choice.”
LG USA's Taylor said it will see cost savings from using this new fleet as well.
"We see significant savings through these mileage-efficient vehicles, but the branding is a primary motivation," he said.
Ad Loading...
According to Ford and LG, the company is putting its LG Brand Ambassadors on the road as part of a new initiative to establish a consistent company brand image and message with consumers and retailers.
For fleet managers, fuel is one of the biggest line items in the budget — and it's one hybrids can shrink without changing how your people work. Download the eBook to see the numbers, understand the technology, and get a step-by-step guide to making the switch.
James Victory of NOV discusses how the company manages fleet safety, maintenance, and telematics across more than 150 locations supporting oilfield operations throughout the U.S.
Departmentally assigned vehicles often create hidden costs through underutilization, poor visibility, and increased administrative burden. This white paper explores how shared motor pool strategies help fleets reduce costs, improve accountability, and optimize vehicle utilization.
BBL Fleet expanded its footprint in the fleet management industry with the acquisition of Velcor Leasing Corporation of Madison through a stock purchase agreement finalized Feb. 27, 2026.
Fleet leaders are under pressure to reduce costs, adapt to economic uncertainty, and make smarter decisions. See how peers across North America are responding with real data, proven strategies, and forward-looking insights. Download the 2026 Market Pulse Report to benchmark your strategy and uncover where you can gain an edge.
AI is no longer a future concept for fleets—it’s already embedded in the tools, data, and decisions that operators rely on every day. In this episode of the Fleet Forward Podcast, recorded live at Fleet Forward, industry leaders take the conversation beyond hype to examine what responsible AI adoption really looks like in fleet operations.