Automotive Fleet
MenuMENU
SearchSEARCH

Kraft Foods to Replace U.S. Sales Fleet With 2010 Ford Fusions

DEARBORN, Mich. - Kraft Foods, the world's second-largest food company, will take delivery of 2,500 2010 Ford Fusions for its national sales staff.

by Staff
March 12, 2010
Kraft Foods to Replace U.S. Sales Fleet With 2010 Ford Fusions

2010 Ford Fusion

2 min to read


DEARBORN, Mich. - Kraft Foods, the world's second-largest food company, will take delivery of 2,500 2010 Ford Fusions for its national sales staff.

Kraft Foods has worked with Ford to meet its sales fleet vehicle needs for more than 25 years. After conducting a thorough lifecycle cost analysis of dozens of vehicles from various manufacturers, the company decided on the Fusion for its U.S. sales fleet.

Ad Loading...

The 2010 Ford Fusion will help Kraft Foods reduce fuel use and C02 emissions.

"Transportation and distribution is one of six sustainability focus areas at Kraft Foods," said John Dmochowsky, sales fleet manager, Kraft Foods. "The company has realized substantial fuel and cost savings over the last several years by switching from six- to four-cylinder engines."

Dmochowsky says one of the goals with its sales fleet program is to reduce fuel use and C02 emissions. Over the past two years, Kraft Food's U.S. sales fleet has reduced its C02 emissions by 6.5 percent.

"It comes down to total cost of ownership and the right vehicle for the job, and we hit both elements with the Ford Fusion," he said. "In addition to being fuel efficient, the Fusion has a comfortable, spacious interior and an attractive design. It's a good reflection on Kraft Foods."

That careful attention to all aspects of a fleet vehicle is drawing more companies like Kraft Foods to Ford, according to Ford Sales Analyst George Pipas.

Ad Loading...

"Fleet customers are giving Ford more consideration because they're watching their costs carefully, and they know that our residual values, fuel economy and quality have improved significantly," said Pipas. "The projected resale value of Ford vehicles from the 2009 to 2010 model year increased by more than $1,300 per vehicle - that's more than any other full-line manufacturer."

For Ford, the strength and breadth of the company's current product lineup is growing its share of the national fleet market. Ford's fleet share through December 2009 was 24.8 percent - a 1.9-point increase over the same period in 2008 - and the company's share of commercial and government fleets was the highest of any vehicle manufacturer, with F-Series trucks, E-Series vans, Focus, Fusion and Escape as top sellers.

More Operations

A blue Automotive Fleet graphic representing the weekly AF News Recap series.
Operationsby Faith HowellMay 4, 2026

From Waffle House to AI: Fleet Trends You Need to Know

In this AF news recap, host Faith Howell covers how Waffle House stepped up during disaster response and new AI tech on the market.

Read More →
OperationsApril 30, 2026

Fleet Operations in the Age of AI: Navigating Ethical and Legal Challenges

AI is no longer a future concept for fleets—it’s already embedded in the tools, data, and decisions that operators rely on every day. In this episode of the Fleet Forward Podcast, recorded live at Fleet Forward, industry leaders take the conversation beyond hype to examine what responsible AI adoption really looks like in fleet operations.

Read More →
OperationsApril 30, 2026

Factory Installed vs. Aftermarket: Choosing the Right Telematics Path & Managing the Data

As fleets rethink how they capture, manage, and act on vehicle data, telematics is at a major inflection point. In this episode of the Fleet Forward Podcast, we dive deep into one of the most pressing questions facing fleet leaders today: Should you rely on OEM factory-installed connectivity, aftermarket devices, or a hybrid of both?

Read More →
Ad Loading...
OperationsApril 30, 2026

What Real-Time Data Reveals About EV Cost, Performance, and Scalability

Experts from telematics analytics, fleet-as-a-service operations, and national EV benchmarking share how real-time data is reshaping fleet strategy—dispelling assumptions, validating best practices, and exposing costly missteps.

Read More →
OperationsApril 30, 2026

Planning Through Policy Shifts: What Fleets Must Track in 2026

A powerhouse panel featuring experts from the American Automotive Leasing Association, CalSTART, and municipal fleet leadership dives into the realities of navigating shifting emissions rules, regulatory waivers, federal agency actions, the future of the EPA’s endangerment finding, and the push for unified standards. They also examine the impacts of tariffs, autonomous vehicle policy, battery innovation, and the accelerating global EV market.

Read More →
OperationsApril 30, 2026

Managing Market Turbulence with Strategic Fleet Insights

This episode kicks off with a deep dive into the technologies and market forces reshaping today’s fleet landscape. Host Chris Brown is joined by Laolu Adeola (Leke Services), Tyson Jomini (J.D. Power), and Richard Hall (ZappiRide) to break down real-world data, shifting incentives, and practical strategies fleet leaders can use right now.

Read More →
Ad Loading...
Clipboards with flooded cars in background.
Disaster Responseby Chris BrownApril 30, 2026

Adapting Fleet Policy When Disasters Strike

In the middle of natural disasters fleet managers must shift priorities to protect people and assets. What policy items should be loosened, and when should the line be held?

Read More →
OperationsApril 24, 2026

EV Reality Check: How Fleets Are Managing Policy Shifts, Safety, and Scaling Challenges

In this episode, fleet leaders from municipal, university, and private-sector organizations share a candid EV reality check. From infrastructure setbacks and policy whiplash to grant funding, total cost of ownership, and charging resiliency, this conversation dives into what it actually takes to scale electrification in the real world.

Read More →
2019 Automotive Fleet Hall of Fame inductees Joe LaRosa Bob Miesen Bud Morrison Theresa Ragozine portraits
Operationsby StaffApril 21, 2026

Fleet Hall of Fame Honorees Through the Years

A running list of the fleet industry’s most influential leaders, recognized for their lasting impact on commercial fleet management.

Read More →
Ad Loading...
Operationsby Chris BrownApril 20, 2026

2026 Salary Survey: Six-Figure Fleet Manager Salaries Become the Norm

After a decade of lagging compensation, fleet manager pay is climbing. But expanding responsibilities, larger fleets, and growing complexity continue to redefine the role.

Read More →