July 4th Weekend Results in Over 300 Roadway Fatalities Annually
Fleet drivers also need to be aware of how time of day affects collisions during summer holidays.

Drivers need to be vigilant when handling aggressive drivers who may be frustrated contending with traffic, new teen drivers hitting the roads but with little experience behind the wheel, and impaired drivers who are always more prevalent on the roads during summer holidays.
Photo via Unsplash.com/Bermix Studio.
July 4th is the single day of the year with the most fatal traffic accidents in the U.S., and the three-day weekend averages 307 deaths per year, according to a recent evaluation of government Fatality Analysis Reporting System (FARS) data by ValuePenguin.
Now is a good time for fleet managers to remind drivers the roads can be especially hazardous during the July 4th holiday weekend and that defensive driving should be a top priority.
Drivers need to be vigilant when handling aggressive drivers who may be frustrated contending with traffic, new teen drivers hitting the roads but with little experience behind the wheel, and impaired drivers who are always more prevalent on the roads during summer holidays.
In fact, 38% of all motor vehicle deaths during the 2019 July 4th holiday were alcohol related, according to the National Highway Traffic Safety Administration (NHTSA). From 2015 to 2019, 512 drivers who were killed during the July 4th holiday had a blood alcohol content of .08 above.
Fleet drivers also need to be aware of how time of day affects collisions during summer holidays. For example, over the July 4th holiday period in 2019, nighttime was especially dangerous on America’s roads. According to NHTSA, almost four out of five (79%) fatal traffic crashes occurred between 6 p.m.–5:59 a.m. during the five-day period.
Here are a few tips to share with your drivers to help keep them safe during the July 4th weekend:
Steer clear of impaired drivers — if another vehicle is speeding or swaying out of its lane, there’s a good chance an impaired driver is behind the wheel. Stay away from that vehicle and/or let a police officer know about it.
Be patient — As traffic increases and temperatures rise, drivers may get hot under the collar, too. Keep your cool and never engage with a hostile motorist. Always remember, you are a professional — don’t even make eye contact with an aggravated driver.
Stay hydrated and energized — The mercury is rising in so many places across the country. Make sure you get enough sleep, stay hydrated and energized, especially during challenging shifts like the July 4th weekend.
Stay focused — As always, keep your eyes on the road and your hands on the steering wheel at all times. Distracted driving is the cause of far too many casualties — claiming over 3,100 lives in 2019 alone.
Be cautious at night — Be extra vigilant if driving the nightshift over the holiday weekend. Slow down on curvy or challenging roads; use your brights when necessary, and take breaks if you feel even slightly drowsy. Nearly 700 people died in drowsy-driving related crashes in 2019 alone.
More Safety

Ram Recalls More Than 1.27 Million 1500 Pickups for Seat Belt Anchor Issue
The recall affects certain 2019-2026 Ram 1500 pickups that may have improperly attached second-row seat belt buckle anchors.
Read More →
Top 50 Executive Fleets
It is that time of year again! Time for the 2026 list of the Top 50 Executive Fleets, presented by Automotive Fleet and Volvo as part of its annual Fleet 500. Download now to see this year's list of companies!
Read More →How Better Visibility Cut Speeding Violations by 48%
Fleet leaders don't need more data, they need clearer visibility into what the data is saying. This case study explores how one utility replaced speeding-event counts with a single metric — miles driven in violation — to strengthen safety and significantly reduce speeding violations.
Read More →
Operation Safe Driver Week: Why the Industry's Oldest Safety Campaign Still Matters to Fleets
A look at how a 2007 enforcement initiative became one of the most consequential weeks on the fleet safety calendar, and what it means for your drivers in 2026.
Read More →
Nexar-Nauto Merger Aims to Give Fleets Better Safety Intelligence Through Larger Driving Dataset
Stefan Heck tells Automotive Fleet that combining more than 10 billion miles of driving history with Nexar's AI models will give fleets deeper insights into driver risk and roadway conditions than either company could provide independently.
Read More →From Silos to Solutions: Relationship Management for Safer Fleets
From telematics adoption and driver accountability to policy consistency and risk mitigation, this episode breaks down what it really takes to build a safer fleet culture without slowing business down.
Read More →
IIHS Launches First Commercial Vehicle Safety Evaluations
The Insurance Institute for Highway Safety has begun evaluating heavy-duty pickups and cargo vans for driver protection. Which models earned top marks?
Read More →
Reducing Risk by Eliminating Phone Use Behind the Wheel
Hosted with the cofounder of Lifesaver Mobile, this episode addresses phone use behind the wheel and how to design a driving environment that actually helps prevents accidents.
Read More →
Cameras, Safety and Insurance: From Reactive Claims to Real-Time Prevention (Part 2 of 2)
Part Two: Commercial auto remains one of the most challenging and costly lines of coverage for fleet operators and insurers alike. Continue learning more about how to effectively address these issues from Onur Aksan, Enterprise Business Development Executive, Geotab
Read More →
How 5-Second Telematics Data Is Changing Fleet Safety
This episode connects with Steve Santostasi of Ford Pro and covers how a few seconds of data can make a difference in fleet safety.
Read More →