WESTLAKE VILLAGE, CA — For the third consecutive year, Hino’s cab-over medium-duty trucks rank highest in overall vehicle satisfaction, according to the J.D. Power and Associates 2004 Medium Duty Truck Customer Satisfaction Study, released on January 14. Peterbilt ranks highest in customer satisfaction among conventional medium-duty trucks, while Kenworth ranks highest in dealer service satisfaction. Medium-duty truck vehicle satisfaction is based on six key factors which are, in order of importance: vehicle quality; engine; transmission; ride, handling and braking; cab interior; and exterior design and styling. Among cab-over customers, Hino, which represents 14 percent of sales in the segment, ranks highest in vehicle satisfaction. Hino receives segment-leading ratings in five of the six satisfaction factors, with cab interior as its greatest competitive strength. UD Trucks follows Hino in the rankings. Peterbilt, which is represented in the study by its 330 model, performs significantly above average on each of the six factors of vehicle satisfaction. Kenworth, Sterling and Chevrolet, respectively, follow Peterbilt in the conventional medium-duty truck segment rankings, with each make performing significantly better than the industry average. Dealer service satisfaction, a critical component of the ownership experience, is measured using seven key factors. They are, in order of importance: dealer attitude, service delivery process, service quality, price of service, service facility, service initiation and service advisor. Kenworth ranks highest in dealer service satisfaction, performing significantly higher than the industry average in all but one of the key factors of satisfaction. GMC Truck, Peterbilt, Ford, and Sterling follow Kenworth in the dealer service satisfaction rankings. The study finds that both conventional and cab-over owners report considerably higher satisfaction levels compared to three years ago on each of the six key factors that make up vehicle satisfaction. Loyalty among medium-duty truck owners is also at a three-year high, with nearly one-half intending to purchase the same make when buying their next truck. Forty-five percent of medium-duty owners say they definitely would repurchase their make, compared to 38 percent in 2003 and 39 percent in 2002. The 2004 Medium-Duty Truck Customer Satisfaction Study is based on responses from more than 1,500 primary maintainers of two-year-old medium-duty trucks (Classes 5, 6, and 7). The study analyzes customer satisfaction across a number of important factors, including vehicle performance, vehicle quality, interior and exterior design, dealer service, dealer parts, repurchase intent and manufacturer images.
J.D. Power Reports Hino and Peterbilt Highest in Medium-Duty Truck Satisfaction; Kenworth Highest in Dealer Service Satisfaction
WESTLAKE VILLAGE, CA — For the third consecutive year, Hino's cab-over medium-duty trucks rank highest in overall vehicle satisfaction, according to the J.D. Power and Associates 2004 Medium Duty Truck Customer Satisfaction Study, released on January 14.
More Operations

How NOV Uses Telematics to Improve Fleet Safety Across 160 Locations
James Victory of NOV discusses how the company manages fleet safety, maintenance, and telematics across more than 150 locations supporting oilfield operations throughout the U.S.
Read More →
Fleet Meets: Steven Santostasi
This edition of the Fleet Meets series features Steven Santostasi, the current TSP channel manager for Ford Pro.
Read More →
Why Fleet Managers Are Replacing Departmental Vehicles with Shared Motor Pools
Departmentally assigned vehicles often create hidden costs through underutilization, poor visibility, and increased administrative burden. This white paper explores how shared motor pool strategies help fleets reduce costs, improve accountability, and optimize vehicle utilization.
Read More →Soap Box Derby Challenge: Assembling the Crew
Meet Gabriel, Matthew, and Angel — the team helping bring this soap box derby build to life.
Read More →
BBL Fleet Acquires Velcor Leasing Corporation
BBL Fleet expanded its footprint in the fleet management industry with the acquisition of Velcor Leasing Corporation of Madison through a stock purchase agreement finalized Feb. 27, 2026.
Read More →
Lytx Introduces New AI Fleet Technologies at Protect 2026
The company introduced new AI-driven fleet safety and operations technologies during its annual user conference.
Read More →
Fleet Costs Are Rising: Here’s How Leaders Are Responding
Fleet leaders are under pressure to reduce costs, adapt to economic uncertainty, and make smarter decisions. See how peers across North America are responding with real data, proven strategies, and forward-looking insights. Download the 2026 Market Pulse Report to benchmark your strategy and uncover where you can gain an edge.
Read More →From Waffle House to AI: Fleet Trends You Need to Know
In this AF news recap, host Faith Howell covers how Waffle House stepped up during disaster response and new AI tech on the market.
Read More →Fleet Operations in the Age of AI: Navigating Ethical and Legal Challenges
AI is no longer a future concept for fleets—it’s already embedded in the tools, data, and decisions that operators rely on every day. In this episode of the Fleet Forward Podcast, recorded live at Fleet Forward, industry leaders take the conversation beyond hype to examine what responsible AI adoption really looks like in fleet operations.
Read More →Factory Installed vs. Aftermarket: Choosing the Right Telematics Path & Managing the Data
As fleets rethink how they capture, manage, and act on vehicle data, telematics is at a major inflection point. In this episode of the Fleet Forward Podcast, we dive deep into one of the most pressing questions facing fleet leaders today: Should you rely on OEM factory-installed connectivity, aftermarket devices, or a hybrid of both?
Read More →