inthinc Focuses on Driver Behavior to Improve Fleet Safety and Efficiency
SALT LAKE CITY – By integrating inthinc telematics, fleet solutions and driver safety solutions, fleets on average reduce speeding by 86 percent, aggressive driving by 89 percent, crashes by 90 percent and improve seat belt use by 88 percent.
SALT LAKE CITY –inthinc Technology Solutions Inc., a global company centered on telematics, fleet solutions and driver safety solutions, leads the telematics industry in changing and managing driver behavior. A study by the National Highway Traffic Safety Administration (NHTSA) found that driver behavior contributed to over 90 percent of crashes. While many fleets still approach safety with a series of policies and reactive measures, inthinc’s proactive solution verbally coaches drivers in real-time to form safer driving habits.
On average, inthinc has shown to reduce speeding by 86 percent, aggressive driving by 89 percent, crashes by 90 percent and improve seat belt use by 88 percent. In addition, inthinc addresses drivers’ impact on the environment by reducing idle time by 53 percent and carbon emissions by 30 percent on average.
Blood Systems, one of the largest blood service providers in the nation, uses inthinc to reduce risky driving behavior across its fleet of corporate vehicles.
"We had been looking for a system that would help improve fleet management and vehicle safety," said Shane Whitten, corporate safety and fleet manager at Blood Systems. "Following a successful experience in one region, we decided to roll out inthinc to our entire fleet. We are looking forward to driving down costs and increasing safety even further."
inthinc is the only technology that uses in-cab verbal coaching to notify drivers of exactly what they need to do to correct their actions. Verbal notifications are triggered when drivers exhibit unsafe behavior, such as speeding, aggressive turning, hard braking and accelerating, or not wearing a seatbelt. The technology keeps drivers informed in real-time — giving them a grace period to correct their behavior before logging a violation in the web-based management portal — constantly improving driving habits and performance.
"Creating policies does not equate to effecting change; policies cannot stand alone," said Bruce Huber, inthinc vice president of safety services. "Giving drivers direct feedback in real time has proven to be far more successful. This gives poor or mediocre drivers the opportunity to improve their driving by allowing a grace period to fix their actions. It takes time and resources to hire new drivers; it is much easier and more effective to take the drivers you have invested in and coach them to improve their driving habits."
To view inthinc’s in-cab verbal coaching demonstration video, click here.
To download the inthinc Driver Safety Solution overview, click here.
About inthinc
inthinc is a global company centered on telematics, fleet solutions and driving safety. Its breakthrough driving safety solutions are designed to safeguard lives, save money and protect the environment. inthinc technology dramatically improves driver behavior and has been documented to reduce accidents by more than 80 percent. For more information, please visit http://www.inthinc.com.
More Safety

Managing Road Risk at Scale: Why Fleet Safety Needs a Data-Driven Framework
Insights from the FIA Road and Driver Safety Indexes reveal how to manage road risk on a larger scale.
Read More →
Stellantis Recalls 1.3 Million Jeep Vehicles Worldwide Over Fire Risk
Stellantis is recalling more than 1.3 million Jeep Wrangler and Gladiator models worldwide over a fire risk linked to power steering pump wiring.
Read More →
Coaching Is Not Training, Even When AI Is Doing It
AI-powered safety platforms can detect risky behaviors and deliver immediate feedback. But effective driver development still requires a foundation of training followed by coaching that reinforces those skills.
Read More →
How Emotions Behind the Wheel Can Affect Fleet Safety
During National Safety Month, fleets are encouraged to look beyond distracted driving and recognize how stress, fatigue, and emotional well-being influence driver performance and crash risk.
Read More →
Nominations Open for 2026 Fleet Safety Award
Nominations have officially opened for the 2026 Fleet Safety Award Winner.
Read More →
Turning Connected Vehicle Data Into Decisions That Matter
Fleet leaders have more data than ever, but turning that data into clear, actionable decisions remains a challenge. This white paper shows how leading organizations are using connected vehicle data to improve safety, reduce costs, and optimize fleet performance. Learn how to turn insight into action across your fleet.
Read More →
Cameras, Safety and Insurance: From Reactive Claims to Real-time Prevention
Commercial auto remains one of the most challenging and costly lines of coverage for fleet operators and insurers alike. Learn more about how to effectively address these issues from Onur Aksan, Enterprise Business Development Executive, Geotab.
Read More →
NAFA Fleet Safety Symposium to Collocate With 2026 Fleet Forward Conference
The daylong certificate program will precede the Fleet Forward Conference at the Gaylord National Harbor in Maryland.
Read More →
The Distractions You Can’t Turn Off: What Drivers Face Outside the Vehicle
Fleet drivers face constant visual, cognitive, and environmental interruptions the moment they hit the road. From roadside chaos to mental fatigue and digital overload, today’s biggest driving risks often come from outside the vehicle itself.
Read More →
FLASH Weather AI Launches First Deep-Learning Hail Prediction Model With High-Resolution Forecasting
FLASH Weather AI has launched a first-of-its-kind hail prediction model capable of forecasting hail size and arrival time at 1-kilometer resolution up to 55 minutes ahead, giving fleets and insurers critical time to prepare for severe storms.
Read More →
