In Memoriam: Hy Goodman; 1920 — 2004
Hy Goodman passed away on Sunday, April 11, 2004, at age 83. A 26-year fleet industry veteran, Goodman retired from GE Capital Fleet Services in 1996.
Hy Goodman passed away on Sunday, April 11, 2004, at age 83. A 26-year fleet industry veteran, Goodman retired from GE Capital Fleet Services in 1996.
Goodman began working in the fleet industry in 1970. He worked for Hertz Leasing, Auto Rental Corporation, and in the late 1970s joined Gelco Corporation, which later was acquired by GE Capital Fleet Services. He remained at GE Capital Fleet Services until he retired.
Goodman was also an active member of the New England Chapter of the National Association of Fleet Administrators (NAFA) and was honored by NAFA with its first Outstanding Chapter Service Award, which was presented to him in 1991 at the organization’s annual FMI Conference in Atlanta.
Hy Goodman was buried on April 14 in Sharon, Mass.
Below is a remembrance of Hy Goodman by Greg Asadoorian, global fleet manager for Invensys in Foxboro, MA:
“Hy represented a kinder and gentler time in this business of ours. His style of salesmanship was founded on developing and fostering strong personal relationships with people. Often those relationships turned into long-lasting friendships. Hy was a consummate supporter of the customer. He didn't always know where each piece of paper went, but he knew whom to call to instantly resolve a customer issue.
“It was commonplace for Hy to show up for a meeting with a bag of tomatoes he grew in his home garden in one hand, and a bag of bagels still warm from the deli that morning in the other hand. Hy was a great story and joke teller, many of which contained tidbits of life's trials and tribulations. Hy would ask, "Have I told you the one about...” and of course you had heard it, but because he told the story so well, and the fact that you knew how much he loved to make you laugh, you never let on that he told you the story at least 10 times before. Many of the stories were of real-life situations, some of which can be told in public, while others, let's just say were between you and him! If you met this wonderful man, then no doubt you too had a story of your own to tell.
“Hy maintained an office at his home in Newton, Mass. You were never sure, but somewhere under that stack of papers was a desk. How he could find anything was amazing. But when it came to food there was no mystery. He loved it, especially Chinese food from the Golden Temple in Brookline or the deli in Newton. If you were meeting with Hy, food always entered into the equation. If you were fortunate to be with Hy for a day, or several days, as in the case of the annual NAFA Conference (FMI), no sooner were you done with breakfast, he was looking for lunch and then making arrangements for dinner. Somehow during and in-between meals he always got the job done.
“For years Hy was the soul and spirit of the New England Chapter of NAFA. He coordinated the annual golf outings and was the master of ceremony. In 1991, his efforts were recognized when he received the very first Outstanding Chapter Service Award at the annual FMI Conference in Atlanta. Hy was truly an ambassador for NAFA, and to the fleet industry. He touched many lives and you were enriched for knowing him. He was simply the best, and unfortunately for all of us, the mold is broken, and he will forever be one of a kind!!
“The only thing Hy loved more than his friendships, food, and golf was his family. He is survived by his wife Bernice to whom he was married for 63 years, two daughters, Joyce in Rye N.Y., Nancy in West Roxbury, Mass., and three grandchildren, Ingrid, Ben, and Abby, who were his pride and joy.”
The family has asked that in lieu of flowers, donations can be made to either of the following:
Jewish Family Service of Metro West
475 Franklin Street, Suite 101
Framingham, MA 01702
(508) 875-3100
Or:
Tilton School Annual Fund
30 School Street
Tilton, NH 03276
More Operations

Fleet Has a Talent Pipeline Problem. What Comes Next? | AF News Recap
Where will fleet’s next generation of leaders come from? This week, we’re looking at the industry’s talent pipeline, what certification can add to a fleet career, how to build an award-worthy track record, and the return of Automotive Fleet’s Personal Use Survey.
Read More →
Smith System Launches Driver Risk Management Program
Fleets have more driver data than ever, but identifying risky behavior doesn't necessarily correct it. Smith System's new Driver Risk Management program combines monitoring, training, and follow-up coaching to help fleets connect risk signals with driver intervention.
Read More →
Automotive Fleet Opens 2026 Personal Use Survey for Commercial Fleet Managers
Less than two weeks left! Commercial and corporate fleet managers are invited to share how their organizations handle company vehicle personal-use policies, charges, and driver eligibility.
Read More →
From AI Prompts to AI-Generated Safety Songs | AF News Recap
Can better prompts make AI more useful for fleet managers? This week, we’re breaking down smarter fleet analysis, an AI-assisted experiment that turned safety training into music, and what happened to fuel prices in August.
Read More →
How to Write Better AI Prompts for Fleet Analysis
Include these six elements in your fleet prompts to generate more relevant analysis and accurate answers.
Read More →
Fleet Meets: Eric Kilgore
This edition of the Fleet Meets series features one of the industry's best leaders driving multi-market and national operations.
Read More →
Why Reactive Fleet Management Is Becoming Too Expensive to Sustain
Research highlights a growing need for proactive management strategies to address rising costs in fleet operations effectively.
Read More →
What Your Fleet KPIs Aren’t Telling You
Tracking fleet metrics is only useful when the data leads to better decisions. This guide helps fleet leaders assess cost, utilization, and downtime more accurately, identify performance gaps, and prioritize the actions that can improve operational results.
Read More →
Hidden in Plain Sight: Fleet Compliance Risks
Fleet compliance isn't just about having policies — it's about consistently enforcing them. This practical guide reveals six hidden compliance risks common in public sector and shared fleet operations and outlines proven strategies to improve visibility, accountability, and audit readiness
Read More →
Turning Fleet Payment Data into Executive Insights
Does data alone drive results in operations?
Read More →