Automotive Fleet
MenuMENU
SearchSEARCH

Hyundai Fights Cancer While Also Promoting Fuel Cell EVs

SAN FRANCISCO – Hyundai Motor America has launched the Hyundai Drive 4 Hope, a cross-country journey aimed at demonstrating the environmental advantages and performance of fuel cell electric vehicles (FCEVs) while also contributing to the national fight against pediatric cancer.

by Staff
September 8, 2011
2 min to read


SAN FRANCISCO – Hyundai Motor America has launched the Hyundai Drive 4 Hope, a cross-country journey aimed at demonstrating the environmental advantages and performance of fuel cell electric vehicles (FCEVs) while also contributing to the national fight against pediatric cancer.

The Hyundai FCEV Tucson stops to fuel up during Drive 4 Hope.

A Hyundai FCEV Tucson serves as the official car of Hope on Wheels, Hyundai’s major pediatric cancer program. The car will travel more than 4,500 miles coast to coast for kids with cancer. During September, National Childhood Cancer Awareness Month, Hyundai Hope on Wheels will award a total of $7.1 million to children’s hospitals nationwide.

Ad Loading...

During its national tour, the Hyundai Tucson FCEV team will stop at hospitals across the country, collecting colorful handprints from childhood cancer patients and survivors along the way. By the end of September, the vehicle will have collected hundreds of handprints from children around the country, each representing a personal story about a child’s battle with this deadly disease.

After its kickoff with a handprint ceremony at University of California, San Francisco Benioff Children’s Hospital on Sept. 1 – the first of 71 hospitals to receive $100,000 Hope Grants – the Hyundai Tucson FCEV set out to travel over 4,500 miles through more than 15 states in under 30 days.

“Hyundai is committed to bold and innovative change to make the world a better place,” said John Krafcik, president and CEO of Hyundai Motor America. “Through Hope on Wheels, we are making great strides in the treatment of childhood cancer and through our leadership in fuel cell technology, we are making bold strides for a cleaner planet.”

As part of the company’s fuel efficiency strategy, the Hyundai FCEV tour will showcase the efficiency and advantages of Hyundai’s next-generation fuel cell electric vehicle technology. The Hyundai Tucson FCEV uses fuel cell power from compressed hydrogen, an energy source that is not only renewable but far safer than gasoline, the company said. The FCEV Tucson performs about the same as a vehicle on gasoline.

“Fuel cell technology is one of the lowest carbon footprint power solutions in the automotive industry and it has the potential to be a zero carbon solution,” said Michael O’Brien, vice president of product and corporate planning of Hyundai Motor America. “Several manufacturers are actively exploring fuel cell technology, but Hyundai is making it a reality with the ability to begin factory production of fuel cell cars and trucks in the next several years.”

Ad Loading...

For more information about Hyundai’s fuel cell electric vehicle technology, click here. For more information about Hyundai Hope on Wheels, this year’s Hope Grant recipients, and how you can get involved, click here

More Green Fleet

Rendering of electric vehicles charging beneath a solar-panel canopy, illustrating Inspiration Mobility Group’s acquisition of Electrada assets to expand commercial fleet electrification services.
Green Fleetby News/Media ReleaseJune 17, 2026

Inspiration Mobility Acquires Key Electrada Assets

Inspiration Mobility Group has acquired select assets of Electrada, adding the fleet electrification provider's team, technology, and charging infrastructure development capabilities to its energy management business.

Read More →
wheel geotab image
SponsoredJune 1, 2026

Turning Connected Vehicle Data Into Decisions That Matter

Fleet leaders have more data than ever, but turning that data into clear, actionable decisions remains a challenge. This white paper shows how leading organizations are using connected vehicle data to improve safety, reduce costs, and optimize fleet performance. Learn how to turn insight into action across your fleet.

Read More →
fleetio coast pay
SponsoredMay 29, 2026

Are You Tracking Your Fleet's True Total Cost of Ownership?

Bobit Business Media surveyed 190 fleet professionals and found that while most fleets are tracking costs, fragmented systems and data gaps are keeping true TCO visibility out of reach. With rising pressure to control spend in an increasingly volatile environment, the gap between what fleets think they know and what the data actually shows is wider than you might expect. See how your peers are managing costs today and where the industry still has room to improve.

Read More →
Ad Loading...
SponsoredMay 15, 2026

Hybrids: Electrification Without the Challenges

For fleet managers, fuel is one of the biggest line items in the budget — and it's one hybrids can shrink without changing how your people work. Download the eBook to see the numbers, understand the technology, and get a step-by-step guide to making the switch.

Read More →
Sketch of chassis cab truck.
Green Fleetby Chris BrownMarch 9, 2026

Startup ZMD Motors Developing Electric Conversion for Ram 5500 Work Trucks

Detroit-based company says it has begun early development of a system to convert internal combustion Ram 5500 chassis-cab trucks to electric power.

Read More →
EV charging symbol
Green Fleetby Chris BrownFebruary 12, 2026

U.S. EV Adoption Is Climbing, but Commercial and Passenger Markets Diverge

New industry group data revealed that light-duty electric vehicle sales are hitting record market share and volumes, while commercial EV volume dipped. What’s driving the fluctuations?

Read More →
Ad Loading...
A side view of the yellow, blue, and red Slate Auto electric pick-up truck and SUV
Upfittingby Martin RomjueDecember 8, 2025

How To Upfit Electric Work Trucks and Vans

The biggest challenge lies in balancing additional equipment and accessories with EV battery capacity and range.

Read More →
Green Fleetby Martin RomjueDecember 4, 2025

How Fleets Can Adjust Approaches To EV Adoption

With the expiration of federal incentives, EV success now hinges less on government policy and more on discounts, battery tech progress, increased range, and broader infrastructure.

Read More →
Panelists on stage at FFC.
Fleet Forwardby Martin RomjueOctober 29, 2025

Despite World Troubles, Forward Thinking Guides Fleets

Fleet operators shared their challenges during an annual conference that embraced the latest advances across all aspects of running private- and public-sector vehicles.

Read More →
Ad Loading...
Illustration of GM Energy’s vehicle-to-home system showing an electric truck connected to home power storage, the grid, and GM Energy Cloud through the myOwner app.
Green Fleetby News/Media ReleaseOctober 28, 2025

GM Energy Details Partnerships and Targets for Public Charging Build-Out

EVgo, Pilot, ChargePoint and IONNA named; goal is 35k GM-invested DC stalls by 2030, with customer-experience upgrades at sites.

Read More →