Hybrid Retention Closing the Gap Between Sister Gas Models
Hybrids are slowly increasing in the market. Black Book projects 2013 hybrid models to retain 50.4 percent of their original equipped retail price, while 2013 equivalent gas models are projected to retain 54 percent of their original equipped retail price.
The level of hybrid-only penetration has grown from 3.15 percent of the market in 2012 to 3.34 percent of the market in April 2013, while the plug-in versions currently stand at .56 percent, according to HybridCars.com, a journalist managed green car site. And, there are now over forty hybrid-related vehicles and another dozen plug-in vehicles.
Black Book, an independent vehicle pricing company, recorded the statistical retention breakdown with emphasis on hybrid-popular car and truck segments below:
2007 | Hybrid | Gas |
Cars | 47.9% | 52.2% |
Trucks | 51% | 48.4% |
Compact Crossovers | 49.9% | 45.5% |
Mid-size Crossovers | 57% | 51.3% |
Full-size Pickups | 46.2% | 48.4% |
2010 | Hybrid | Gas |
Cars | 52.8% | 55.7% |
Entry Midsize | 52.1% | 48.2% |
Trucks | 56.1% | 59.5% |
Luxury SUVs | 56.8% | 56.1% |
2013 (Projected) | Hybrid | Gas |
Cars | 50.4% | 54% |
Trucks | 53.6% | 54% |
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