Automotive Fleet
MenuMENU
SearchSEARCH

High-Tech LiDAR Enabling Ford’s Driverless Car

Because LiDAR technology is a critical element enabling development of fully autonomous vehicles, Ford has opted to invest in tech firm Velodyne in Silicon Valley.

by Staff
August 17, 2016
High-Tech LiDAR Enabling Ford’s Driverless Car

This year Ford will triple its autonomous vehicle test fleet. Photo courtesy of Ford.

2 min to read


This year Ford will triple its autonomous vehicle test fleet. Photo courtesy of Ford.

VIDEO: Ford’s Plans for Fully Automated Car

One key to Ford’s plans for a fully autonomous vehicle in 2021 is the development of more affordable light detection and ranging (LiDAR) sensors that can be quickly mass-produced. This is the focus of the automaker’s investment in Velodyne, a technology firm based in Silicon Valley, Calif.

Ad Loading...

“From the very beginning of our autonomous vehicle program, we saw LiDAR as a key enabler due to its sensing capabilities and how it complements radar and cameras,” said Raj Nair, Ford’s chief technical officer and executive vice president of product development. “Ford has a long-standing relationship with Velodyne and our investment is a clear sign of our commitment to making autonomous vehicles available for consumers around the world.”

Over the past decade, Velodyne has developed four generations of hybrid solid-state LiDAR systems incorporating proprietary software and algorithms that interpret rich data gathered via laser-based sensors. The systems are capable of creating high-resolution 3D digital images used for mapping, localization, object identification, and collision avoidance.

Velodyne’s LiDAR solutions can produce 300,000 to 2.2 million data points per second with a range up to 200 meters at centimeter-level accuracy, according to the company.

“LiDAR continues to prove itself as the critical sensor for safe autonomous vehicle operation,” said David Hall, founder and CEO of Velodyne LiDAR. “This investment will accelerate the cost reduction and scaling of Velodyne’s industry-leading LiDAR sensors, making them widely accessible and enabling mass deployment of fully autonomous vehicles. We are determined to help improve the goal of safety for automotive vehicles as soon as possible, as well as empower the efficiency autonomous systems offer.”

The Ford driverless vehicle will operate at Level 4 autonomy on the SAE-standard 5-level autonomous-technology scale. This designation means the vehicle is classified as offering “high automation” that can operate the vehicle under all conditions in certain driving “modes” without the potential need for human attention or intervention.

Ad Loading...

To view a video interview with Ford CEO Mark Fields, in which he discusses plans for the fully autonomous vehicle, click on the photo or link below the headline.

More Safety

Ambulance and damaged car at a crash scene on a rainy roadway, illustrating workplace transportation risks and the growing focus on road safety management for fleets.
SafetyJune 16, 2026

Managing Road Risk at Scale: Why Fleet Safety Needs a Data-Driven Framework

Insights from the FIA Road and Driver Safety Indexes reveal how to manage road risk on a larger scale.

Read More →
Close-up of a Jeep Wrangler front grille and headlight with text noting Stellantis’ recall of 1.3 million Jeep vehicles worldwide over a potential fire risk tied to power steering wiring.
Safetyby StaffJune 10, 2026

Stellantis Recalls 1.3 Million Jeep Vehicles Worldwide Over Fire Risk

Stellantis is recalling more than 1.3 million Jeep Wrangler and Gladiator models worldwide over a fire risk linked to power steering pump wiring.

Read More →
Road signs pointing to “Safe” and “Risky” beside a glowing AI network graphic, illustrating the role of artificial intelligence in driver safety, coaching, training, and risk management.
SafetyJune 10, 2026

Coaching Is Not Training, Even When AI Is Doing It

AI-powered safety platforms can detect risky behaviors and deliver immediate feedback. But effective driver development still requires a foundation of training followed by coaching that reinforces those skills.

Read More →
Ad Loading...
Driver resting in a vehicle seat, illustrating the dangers of fatigue and the importance of driver wellness, rest, and alertness for safe fleet and roadway operations.
Safetyby Judie NuskeyJune 9, 2026

How Emotions Behind the Wheel Can Affect Fleet Safety

During National Safety Month, fleets are encouraged to look beyond distracted driving and recognize how stress, fatigue, and emotional well-being influence driver performance and crash risk.

Read More →
A blue and red Automotive Fleet graphic calling for nominations for the fleet safety award.
Safetyby Faith HowellJune 4, 2026

Nominations Open for 2026 Fleet Safety Award

Nominations have officially opened for the 2026 Fleet Safety Award Winner.

Read More →
wheel geotab image
SponsoredJune 1, 2026

Turning Connected Vehicle Data Into Decisions That Matter

Fleet leaders have more data than ever, but turning that data into clear, actionable decisions remains a challenge. This white paper shows how leading organizations are using connected vehicle data to improve safety, reduce costs, and optimize fleet performance. Learn how to turn insight into action across your fleet.

Read More →
Ad Loading...
A person holding a clipboard and writing on an inspection checklist beside the wheel of a large white vehicle, likely conducting a fleet or safety inspection.
SponsoredJune 1, 2026

Cameras, Safety and Insurance: From Reactive Claims to Real-time Prevention

Commercial auto remains one of the most challenging and costly lines of coverage for fleet operators and insurers alike. Learn more about how to effectively address these issues from Onur Aksan, Enterprise Business Development Executive, Geotab.

Read More →
A Fleet Forward Conference graphic representing the safety symposium.
Safetyby Chris BrownMay 29, 2026

NAFA Fleet Safety Symposium to Collocate With 2026 Fleet Forward Conference

The daylong certificate program will precede the Fleet Forward Conference at the Gaylord National Harbor in Maryland.

Read More →
A person with hands on the steering wheel driving
Safetyby Judie NuskeyMay 15, 2026

The Distractions You Can’t Turn Off: What Drivers Face Outside the Vehicle

Fleet drivers face constant visual, cognitive, and environmental interruptions the moment they hit the road. From roadside chaos to mental fatigue and digital overload, today’s biggest driving risks often come from outside the vehicle itself.

Read More →
Ad Loading...
Hail covers the windshield and hood of a black vehicle with text overlay about FLASH Weather AI’s new hail prediction model.
Safetyby News/Media ReleaseMay 13, 2026

FLASH Weather AI Launches First Deep-Learning Hail Prediction Model With High-Resolution Forecasting

FLASH Weather AI has launched a first-of-its-kind hail prediction model capable of forecasting hail size and arrival time at 1-kilometer resolution up to 55 minutes ahead, giving fleets and insurers critical time to prepare for severe storms.

Read More →