High-Tech LiDAR Enabling Ford’s Driverless Car
Because LiDAR technology is a critical element enabling development of fully autonomous vehicles, Ford has opted to invest in tech firm Velodyne in Silicon Valley.

This year Ford will triple its autonomous vehicle test fleet. Photo courtesy of Ford.

This year Ford will triple its autonomous vehicle test fleet. Photo courtesy of Ford.
VIDEO: Ford’s Plans for Fully Automated Car
One key to Ford’s plans for a fully autonomous vehicle in 2021 is the development of more affordable light detection and ranging (LiDAR) sensors that can be quickly mass-produced. This is the focus of the automaker’s investment in Velodyne, a technology firm based in Silicon Valley, Calif.
“From the very beginning of our autonomous vehicle program, we saw LiDAR as a key enabler due to its sensing capabilities and how it complements radar and cameras,” said Raj Nair, Ford’s chief technical officer and executive vice president of product development. “Ford has a long-standing relationship with Velodyne and our investment is a clear sign of our commitment to making autonomous vehicles available for consumers around the world.”
Over the past decade, Velodyne has developed four generations of hybrid solid-state LiDAR systems incorporating proprietary software and algorithms that interpret rich data gathered via laser-based sensors. The systems are capable of creating high-resolution 3D digital images used for mapping, localization, object identification, and collision avoidance.
Velodyne’s LiDAR solutions can produce 300,000 to 2.2 million data points per second with a range up to 200 meters at centimeter-level accuracy, according to the company.
“LiDAR continues to prove itself as the critical sensor for safe autonomous vehicle operation,” said David Hall, founder and CEO of Velodyne LiDAR. “This investment will accelerate the cost reduction and scaling of Velodyne’s industry-leading LiDAR sensors, making them widely accessible and enabling mass deployment of fully autonomous vehicles. We are determined to help improve the goal of safety for automotive vehicles as soon as possible, as well as empower the efficiency autonomous systems offer.”
The Ford driverless vehicle will operate at Level 4 autonomy on the SAE-standard 5-level autonomous-technology scale. This designation means the vehicle is classified as offering “high automation” that can operate the vehicle under all conditions in certain driving “modes” without the potential need for human attention or intervention.
To view a video interview with Ford CEO Mark Fields, in which he discusses plans for the fully autonomous vehicle, click on the photo or link below the headline.
More Safety

Nexar-Nauto Merger Aims to Give Fleets Better Safety Intelligence Through Larger Driving Dataset
Stefan Heck tells Automotive Fleet that combining more than 10 billion miles of driving history with Nexar's AI models will give fleets deeper insights into driver risk and roadway conditions than either company could provide independently.
Read More →From Silos to Solutions: Relationship Management for Safer Fleets
From telematics adoption and driver accountability to policy consistency and risk mitigation, this episode breaks down what it really takes to build a safer fleet culture without slowing business down.
Read More →
IIHS Launches First Commercial Vehicle Safety Evaluations
The Insurance Institute for Highway Safety has begun evaluating heavy-duty pickups and cargo vans for driver protection. Which models earned top marks?
Read More →
Reducing Risk by Eliminating Phone Use Behind the Wheel
Hosted with the cofounder of Lifesaver Mobile, this episode addresses phone use behind the wheel and how to design a driving environment that actually helps prevents accidents.
Read More →
Cameras, Safety and Insurance: From Reactive Claims to Real-Time Prevention (Part 2 of 2)
Part Two: Commercial auto remains one of the most challenging and costly lines of coverage for fleet operators and insurers alike. Continue learning more about how to effectively address these issues from Onur Aksan, Enterprise Business Development Executive, Geotab
Read More →
How 5-Second Telematics Data Is Changing Fleet Safety
This episode connects with Steve Santostasi of Ford Pro and covers how a few seconds of data can make a difference in fleet safety.
Read More →
Managing Road Risk at Scale: Why Fleet Safety Needs a Data-Driven Framework
Insights from the FIA Road and Driver Safety Indexes reveal how to manage road risk on a larger scale.
Read More →
Stellantis Recalls 1.3 Million Jeep Vehicles Worldwide Over Fire Risk
Stellantis is recalling more than 1.3 million Jeep Wrangler and Gladiator models worldwide over a fire risk linked to power steering pump wiring.
Read More →
Coaching Is Not Training, Even When AI Is Doing It
AI-powered safety platforms can detect risky behaviors and deliver immediate feedback. But effective driver development still requires a foundation of training followed by coaching that reinforces those skills.
Read More →
How Emotions Behind the Wheel Can Affect Fleet Safety
During National Safety Month, fleets are encouraged to look beyond distracted driving and recognize how stress, fatigue, and emotional well-being influence driver performance and crash risk.
Read More →
