High-Tech LiDAR Enabling Ford’s Driverless Car
Because LiDAR technology is a critical element enabling development of fully autonomous vehicles, Ford has opted to invest in tech firm Velodyne in Silicon Valley.

This year Ford will triple its autonomous vehicle test fleet. Photo courtesy of Ford.
One key to Ford’s plans for a fully autonomous vehicle in 2021 is the development of more affordable light detection and ranging (LiDAR) sensors that can be quickly mass-produced. This is the focus of the automaker’s investment in Velodyne, a technology firm based in Silicon Valley, Calif.
“From the very beginning of our autonomous vehicle program, we saw LiDAR as a key enabler due to its sensing capabilities and how it complements radar and cameras,” said Raj Nair, Ford’s chief technical officer and executive vice president of product development. “Ford has a long-standing relationship with Velodyne and our investment is a clear sign of our commitment to making autonomous vehicles available for consumers around the world.”
Over the past decade, Velodyne has developed four generations of hybrid solid-state LiDAR systems incorporating proprietary software and algorithms that interpret rich data gathered via laser-based sensors. The systems are capable of creating high-resolution 3D digital images used for mapping, localization, object identification, and collision avoidance.
Velodyne’s LiDAR solutions can produce 300,000 to 2.2 million data points per second with a range up to 200 meters at centimeter-level accuracy, according to the company.
“LiDAR continues to prove itself as the critical sensor for safe autonomous vehicle operation,” said David Hall, founder and CEO of Velodyne LiDAR. “This investment will accelerate the cost reduction and scaling of Velodyne’s industry-leading LiDAR sensors, making them widely accessible and enabling mass deployment of fully autonomous vehicles. We are determined to help improve the goal of safety for automotive vehicles as soon as possible, as well as empower the efficiency autonomous systems offer.”
The Ford driverless vehicle will operate at Level 4 autonomy on the SAE-standard 5-level autonomous-technology scale. This designation means the vehicle is classified as offering “high automation” that can operate the vehicle under all conditions in certain driving “modes” without the potential need for human attention or intervention.
To view a video interview with Ford CEO Mark Fields, in which he discusses plans for the fully autonomous vehicle, click on the photo or link below the headline.
More Safety

Tips for Driving Safely on Halloween Night
This video features a reminder from the Connecticut Department of Transportation (DOT) and the Connecticut Police Chiefs Association, urging drivers to prioritize safety this Halloween.
Read More →
IIHS Crash Avoidance Tests Reveal Safety Gaps in Cargo Vans and Work Trucks
New IIHS crash avoidance ratings show uneven performance among cargo vans and heavy-duty pickups, with most struggling to avoid vehicle-to-vehicle collisions.
Read More →
What’s Next for Fleet? Safety, AI & Industry Recognition | AF News Recap
Could your company's culture be encouraging distracted driving? This week, we're exploring how workplace expectations affect driver safety, what AI, EVs, and autonomous vehicles could mean for the future of fleet management, and how fleet professionals can strengthen their award nominations.
Read More →
Does Your Fleet's Culture Encourage Distracted Driving?
What happens when the people responsible for enforcing safety rules are the ones setting the wrong example? The answer may reveal why some of the biggest risks to fleet drivers have little to do with what's written in the employee handbook.
Read More →
Fleet Manager’s Ultimate Playbook: Navigating the New Standard in OEM Connectivity
Rising operating costs, driver safety concerns, and unplanned downtime are putting unprecedented pressure on modern fleets. Discover how fleet managers use embedded OEM connectivity and real-time vehicle data to cut TCO, prevent downtime, and protect drivers without aftermarket telematics hardware.
Read More →
From Driver Well-Being to EV Charging | AF News Recap
Mental health belongs in the fleet safety conversation. This week, we’re looking at five ways fleets can support employee well-being before a crisis, plus Holman’s expansion in Mexico, new one-day Fleet Forward passes, and why EV charging demand is outpacing infrastructure growth.
Read More →
Nexar-Nauto Merger Aims to Give Fleets Better Safety Intelligence Through Larger Driving Dataset
Stefan Heck tells Automotive Fleet that combining more than 10 billion miles of driving history with Nexar's AI models will give fleets deeper insights into driver risk and roadway conditions than either company could provide independently.
Read More →
Don't Wait for a Crisis: 5 Ways to Build Mental Health Into Your Fleet Safety Program
For Suicide Prevention Month, fleet and safety leaders have an opportunity to put mental health where it belongs: at the center of workplace safety.
Read More →
How Camera Data Can Strengthen a Fleet’s Insurance Renewal
Insights from a commercial insurance carrier and a broker show how fleets can turn video telematic data, driver coaching, and improved claims results into a stronger case at insurance renewal.
Read More →
The Safest Fleets Aren’t the Ones with the Most Technology
You’ve made the telematics investment. Here’s how to capture the other half of its value and build the safest fleet on the road.
Read More →
