GreenRoad to Offer Advanced Tracking Service Through GPS Insight

REDWOOD CITY, CA – GreenRoad and GPS Insight have teamed up to offer advanced fleet tracking capability as part of the GreenRoad driver performance management service.

by Staff

September 11, 2012

1 min to read

REDWOOD CITY, CA – GreenRoad and GPS Insight have teamed up to offer advanced fleet tracking capability as part of the GreenRoad driver performance management service. The company will integrate the GPS Insight solution and offer it to customers as GreenRoad Advanced Tracking.

“GreenRoad delivers the best drivers on the road — safe, fuel efficient, and green. As we’ve collected feedback about what more we can offer, we’ve consistently heard requests for integrated, advanced GPS tracking. The comprehensiveness, flexibility, and effectiveness of the GPS Insight service are truly impressive. Now, with the GPS Insight partnership, we can offer the tools to also create the most efficient fleets on the road. It is a powerful combination,” said Jim Heeger, chief executive of GreenRoad.

“GPS tracking is a natural complement to the GreenRoad driver performance management offering,” said Robert Donat, CEO of GPS Insight. “With the combination of these two capabilities, fleet operators will have all they need to optimize fleet efficiencies and maximize driver productivity.”

The integrated solution, GreenRoad Advanced Tracking, will be available in the UK, U.S., and Canada by the end of 2012, according to the companies.

Topics:Driver Behavior Driver Safety Telematics GPS Insight GreenRoad Green Fleet

More Green Fleet

Green Fleet•by Chris Brown•March 9, 2026

Startup ZMD Motors Developing Electric Conversion for Ram 5500 Work Trucks

Detroit-based company says it has begun early development of a system to convert internal combustion Ram 5500 chassis-cab trucks to electric power.

MOVING ON FROM DEBATE: A Guide for Fleet Managers Who Just Want To Get Electrification Done

Fleet managers are done with the debate—and focused on execution. Learn how to build a practical electrification strategy that aligns infrastructure, operations, and financing while keeping costs controlled and deployment scalable with support from Blink Charging. Discover how smart planning today positions fleets for long-term performance and ROI.

Green Fleet•by Chris Brown•February 12, 2026

U.S. EV Adoption Is Climbing, but Commercial and Passenger Markets Diverge

New industry group data revealed that light-duty electric vehicle sales are hitting record market share and volumes, while commercial EV volume dipped. What’s driving the fluctuations?

Hybrids: Electrification Without the Challenges

For fleet managers, fuel is one of the biggest line items in the budget — and it's one hybrids can shrink without changing how your people work. Download the eBook to see the numbers, understand the technology, and get a step-by-step guide to making the switch.