MENU
SEARCHREDWOOD SHORES, CA --- GreenRoad Technologies, a leader in driver safety technologies, announced it has formed a strategic partnership with SafetyFirst, a company devoted to reducing commercial auto collisions.
REDWOOD SHORES, CA --- GreenRoad Technologies, a leader in driver safety technologies, announced it has formed a strategic partnership with SafetyFirst, a company devoted to reducing commercial auto collisions.
SafetyFirst's core service is its 24-hour safety hotline service, which helps spot drivers who may be slipping into bad habits or may otherwise be distracted while driving.
GreenRoad Safety Center is a driver-friendly service that provides real-time, in-vehicle driver feedback and eliminates risky maneuvers made while driving. Together these flagship safety products will work in tandem to provide drivers and managers with a complete driver safety and risk management service.
"GreenRoad Safety Center is a perfect addition to our service offerings," said Paul Farrell, CEO of SafetyFirst. "GreenRoad's proven ability to change driver behavior behind the wheel complements our commitment to collision reduction."
Safety Center is an interactive tool that empowers drivers to manage their own safety and understand how to drive more responsibly. Safety Center changes the way vehicles are driven and this directly attacks two cost issues facing fleets today: vehicle crashes and fuel economy. An in-vehicle sensor collects information on over 120 different driving maneuvers. These are constantly analyzed to give drivers feedback about their driving style and the areas that need improvement. As a result, GreenRoad clients reduce the frequency and severity of crashes and significantly improve their fuel economy, the company said.
"We are excited to be working with SafetyFirst," said Dan Steere, CEO of GreenRoad. "This partnership is founded on our common dedication to providing proven solutions to driver safety and crash reduction."
As part of its suite of products, SafetyFirst offers a hotline service, training program and a record-keeping database management solution. These services reduce the likelihood of commercial vehicle collisions and the resulting costs associated with those crashes.
Distracted driving remains one of the most persistent risks in fleet operations. New approaches focus on removing mobile device use entirely while adding real-time safety support.
Read More →
As distraction risks evolve, fleets are turning to smarter, more connected technologies to better understand what’s happening behind the wheel. Part 2 explores how these tools are helping identify risky behaviors and improve visibility across operations.
Read More →
What fleets capture to improve safety can also expose them in litigation, forcing leaders to rethink how data is managed, stored, and shared.
Read More →
Distracted driving is often measured by what we can see—phones in hand, eyes off the road. But what about the distractions we can’t? A recent incident raises a bigger question about awareness, attention, and why subtle risks so often go unnoticed.
Read More →
While serious crashes are declining, a rise in minor incidents and ongoing risk hotspots underscore the need for continued fleet safety investment.
Read More →
Fleets have more driver data than ever, so why isn't behavior changing? Training requires more than reports and coaching — it requires real-world practice.
Read More →
A two-part conversation with Stefan Heck on how AI is transforming the fight against distracted driving. As fleets adopt smarter tools, the focus shifts from reacting to preventing risk. In Part 1, we look at where AI is making an impact for fleets today.
Read More →
More people on foot means more risk for drivers. These pedestrian safety tips can help prevent serious injuries and keep everyone safer on the road.
Read More →
Safer crews. Fewer incidents. Better uptime. Learn how driver-assist technology is changing the way vocational fleets operate.
Read More →
An 11% drop in pedestrian fatalities in early 2025 signals progress in U.S. road safety, but elevated death rates and ongoing risks underscore the need for continued action from fleets and policymakers.
Read More →
