REDWOOD CITY, CA — GreenRoad has appointed four new executives to its management team.  Dixie Baker joins the company as senior vice president of North American sales. Karen White joins as vice president of product marketing. Amir Oz joins as vice president of systems engineering and operations, and Bill Wathen joins as chief financial officer. 

GreenRoad said the sales, product marketing and engineering positions are newly created to help scale the company operations and better serve GreenRoad’s rapidly growing global customer base, according to a news release from GreenRoad.

Dixie Baker brings more than 20 years of experience in managing technology sales activities and organizations to GreenRoad, according to the company. In her new role, Baker will build and manage the GreenRoad North American sales operation, scaling outreach to new and existing prospects and customers.

As vice president of product marketing for GreenRoad, Karen White will manage global product strategy, planning and marketing. White brings experience building and delivering award-winning software, with a specialty in customer-driven innovation, GreenRoad stated.

Amir Oz joins GreenRoad in its Tel Aviv, Israel office. In his new role, Oz will have end-to-end responsibility for GreenRoad in-vehicle product research and development and operations including algorithms, software, and hardware development, engineering, production, and supply chain management.

As CFO, Bill Wathen assumes responsibility for the financial management of the company. Wathen has more than 25 years of finance experience with technology companies.