Green Motion has launched a new "multi-product under one brand" proposition to offer greater ease, flexibility, and transparency to customers confused by the overwhelming number of brands competing online for their booking.

Beginning this month, Green Motion customers around the world will be able to choose from four simple products at clear price points in each market, with the option to enhance their package at a later stage if they want.

The tiers are as follows:

• Basic: a package featuring limited mileage with a high excess and a high deposit, with no option for amendments, cancellations, or refunds.

• Plus: a package featuring limited mileage with a medium excess and medium deposit, with cancellation in line with terms and conditions.

• Premium: a package featuring unlimited mileage, low excess, and low deposit, with cancellation in line with terms and conditions.

• Premium Plus: a package featuring unlimited mileage, zero excess, low deposit, glass and tire coverage, up to two free optional extras, and cancellation up to 48 hours before hire.

"Currently, competitive pressures in our industry are driving key players to scramble for market share in a way that acts against the best interests of consumers," Richard Lowden, CEO of Green Motion, said in a statement. "We’ve had a real wake-up call in the past year on how important it is to improve our customer offering. Our objective is simple — to be totally transparent with customers and let them make a confident decision more easily on what they would like to include in their car rental package."

Green Motion continued to grow its global network in 2018 to cover 400 locations in over 40 countries that serviced more than 850,000 reservations.

Its new "multi-product under one brand" launch follows a number of industry leading steps introduced over the past year to improve customer experience. These include extending collection periods for customers who might be delayed, providing the most comprehensive vehicle inspection advice to help avoid unwarranted damage costs, and increasing the inspection grace period to 10 a.m. the next day if collection takes place in the dark or bad weather.

Green Motion is planning further mobile technology-based innovation in the coming year that will impact when, where, and how customers can choose to collect their rental cars.