Automotive Fleet
MenuMENU
SearchSEARCH

Green Automotive Company to Acquire UK-Based EV Retailer Going Green Limited

Going Green Limited, operating under the brand name “GoinGreen,” has sold more than 1,400 of the G-Wiz electric vehicles, generating annual revenues in excess of $1 million.

by Staff
February 19, 2013
2 min to read


Green Automotive Company, which recently acquired Liberty Electric Cars Ltd in Europe, announced it has signed a binding agreement to buy UK-based electric vehicle distributor Going Green Limited. Going Green Limited, doing business under the brand name “GoinGreen,” has sold more than 1,400 of the G-Wiz electric vehicles, making it Europe’s largest single retailer of electric vehicles and generating annual revenues in excess of $1 million.

Ad Loading...

GoinGreen was founded in 2002 with a mission to minimize the effects of climate change by encouraging carbon-neutral motoring. The company pioneered electric vehicles (EV) in the UK with the G-Wiz, an EV designed in California and manufactured in India by the Indo-Reva Electric Car company.

Ad Loading...

GoinGreen has accumulated more than 60 million miles of electric vehicle user experience, and developed a world-class team with more than 100 years combined EV, automotive, mechanical and electrical engineering experience, according to the company.

GoinGreen is now looking to the future as the company continually strives to improve its business, introduce new products and service option,s and make EVs even more accessible.

GoinGreen celebrated its 10th year in business in 2012 by embarking on a program to become the first “1 stop shop” for sales of all forms of EV transport – from electric bikes and scooters to electric motor bikes; from electric city cars to electric vans and trucks, all complemented by GoinGreen’s after-sales support and service.

“GoinGreen adds to our Liberty business in the UK, and positions us as the UK’s primary EV retailer. GoinGreen also fits perfectly with Green Automotive’s ambitions to develop its EV presence both in Europe and North America,” said Ian Hobday, board director of Green Automotive Company. “As other regions and cities adopt measures to reduce urban pollution, we anticipate Green Automotive moving quickly to establish GoinGreen franchises in many areas, including the U.S, introducing our high quality, unique range of EVs and e-bikes, and, most importantly, providing a full range of after-sales support.”

More Green Fleet

A line-up of white medium-duty trucks
Sponsored•October 1, 2026

New Propane Autogas Program Offers Fleet Compensation

Qualified commercial fleets can receive $7,500 per eligible propane autogas vehicle and up to $10,000 for new refueling site prep. Learn how the program works and see whether your fleet qualifies.

Read More →
A rear view of a Tesla getting charged at a depot
Green Fleet•by Faith Howell•September 17, 2026

EV Charging Use Is Outpacing Infrastructure Growth

ChargePoint’s 2026 Charging Forward Report points to rising charger use, higher-powered charging, commercial vehicle electrification, and energy-management technology. Here’s what fleets should know.

Read More →
green car with text over it reading The Current State of Fleet Electrification
Green Fleet•by Jeanny Abraham•August 13, 2026

Merchants Fleet Reports 290M EV Miles as Fleets Navigate Changing Electrification Market

From millions in operating savings to hundreds of millions of EV miles, Merchants Fleet’s latest report reveals what’s working and what’s changing in fleet electrification.

Read More →
Ad Loading...
a GM Energy Pass charging station
Green Fleet•by News/Media Release•July 29, 2026

ChargePoint Now Available in Energy Pass

ChargePoint and additional planned charging network integrations were added to GM's Energy Pass.

Read More →
Cover of the "Top 50 Green Fleets" report presented by Automotive Fleet and Inspiration Fleet, featuring an aerial nighttime photo of a lit highway interchange with looping ramps.
Green Fleet•July 16, 2026

The Top 50 Green Fleets

The List Is in: The Top 50 Green Fleets

Read More →
Ad Loading...
a Slate EV preview thumnbail
Green Fleet•by Chris Brown•July 14, 2026

First Look: Slate Auto's Electric Fleet Pickup

Could an affordable, modular EV pickup make electrification more practical for fleets?

Read More →
Yellow Slate pickup truck on a platform.
Green Fleet•by Martin Romjue•June 26, 2026

Slate Debuts Colorful, Unique EV Models

A recent media and client event, studded with electric vehicles dressed up on platforms, planted a new position for the manufacturer in the wider EV market. Fleets will find cost-saving advantages.

Read More →
Yellow Slate Fastback on a raised platform in a warehouse.
Green Fleet•by Martin Romjue•June 25, 2026

Slate Electric SUV, Pickup Switchable Model Aims For Light-Duty Fleets

Everything about this EV is counterintuitive and understated, making it stand out from the crowd.

Read More →
Ad Loading...
Rendering of electric vehicles charging beneath a solar-panel canopy, illustrating Inspiration Mobility Group’s acquisition of Electrada assets to expand commercial fleet electrification services.
Green Fleet•by News/Media Release•June 17, 2026

Inspiration Mobility Acquires Key Electrada Assets

Inspiration Mobility Group has acquired select assets of Electrada, adding the fleet electrification provider's team, technology, and charging infrastructure development capabilities to its energy management business.

Read More →