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Green Automotive Company to Acquire UK-Based EV Retailer Going Green Limited

Going Green Limited, operating under the brand name “GoinGreen,” has sold more than 1,400 of the G-Wiz electric vehicles, generating annual revenues in excess of $1 million.

by Staff
February 19, 2013
2 min to read


Green Automotive Company, which recently acquired Liberty Electric Cars Ltd in Europe, announced it has signed a binding agreement to buy UK-based electric vehicle distributor Going Green Limited. Going Green Limited, doing business under the brand name “GoinGreen,” has sold more than 1,400 of the G-Wiz electric vehicles, making it Europe’s largest single retailer of electric vehicles and generating annual revenues in excess of $1 million.

GoinGreen was founded in 2002 with a mission to minimize the effects of climate change by encouraging carbon-neutral motoring. The company pioneered electric vehicles (EV) in the UK with the G-Wiz, an EV designed in California and manufactured in India by the Indo-Reva Electric Car company.

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GoinGreen has accumulated more than 60 million miles of electric vehicle user experience, and developed a world-class team with more than 100 years combined EV, automotive, mechanical and electrical engineering experience, according to the company.

GoinGreen is now looking to the future as the company continually strives to improve its business, introduce new products and service option,s and make EVs even more accessible.

GoinGreen celebrated its 10th year in business in 2012 by embarking on a program to become the first “1 stop shop” for sales of all forms of EV transport – from electric bikes and scooters to electric motor bikes; from electric city cars to electric vans and trucks, all complemented by GoinGreen’s after-sales support and service.

“GoinGreen adds to our Liberty business in the UK, and positions us as the UK’s primary EV retailer. GoinGreen also fits perfectly with Green Automotive’s ambitions to develop its EV presence both in Europe and North America,” said Ian Hobday, board director of Green Automotive Company. “As other regions and cities adopt measures to reduce urban pollution, we anticipate Green Automotive moving quickly to establish GoinGreen franchises in many areas, including the U.S, introducing our high quality, unique range of EVs and e-bikes, and, most importantly, providing a full range of after-sales support.”

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