GPS Insight will launch a significant rebranding update that will include the redesign of the company's website, logo, graphics, and corporate messaging, the telematics provider has announced.

"This is about more than just a cosmetic change," said Gary Fitzgerald, GPS Insight's CEO. "We want to signal to both our current and future customers that we are driving our business and the industry forward. We believe this new look and message represents GPS Insight's strategic vision and creative approach, both of which produce better products and experiences and drive organizational success."

The GPS Insight rebrand represents a broader approach to fleet software that enables its customers to engage their fleets through actionable data, according to the company.

The company's revamped website includes in-depth information targeted to its primary segments, such as construction, home services, freight and goods transportation, government and other markets. It provides a comprehensive overview of its engaged approach to customer relationships and results, according to the company.