Automotive Fleet
MenuMENU
SearchSEARCH

Goodyear DuraSeal Technology's Golden Hue Gets Noticed

AKRON, OH — The bright yellow tire-sealing gel that is DuraSeal technology matches a corporate color for The Goodyear Tire & Rubber Company, the company said in a release on January 27.

by Staff
February 1, 2005
3 min to read


AKRON, OH — The bright yellow tire-sealing gel that is DuraSeal technology matches a corporate color for The Goodyear Tire & Rubber Company, the company said in a release on January 27. A marketer’s dream for Goodyear’s blue and gold? Or just a coincidence for Goodyear’s DuraSeal technology that seals commercial tire tread punctures as they occur. Bina Patel Botts, team leader for radial medium truck tire materials, said the yellow sealant serves a technical purpose, namely to aid retreaders in finding puncture locations – not as a “flashy” material to promote the technology. Botts added that DuraSeal began as a black sealant, but the material was difficult to see in a black tire. Engineers opted for a color that could be easily detected by tire repair technicians. DuraSeal technology actually was born in concept passenger-car tires on an electric vehicle. The automaker specified fuel-efficient Goodyear sealant tires over liquid sealants that are used as temporary fixes for tire punctures. Liquid sealants are pumped in through the valve stem, but with mixed results, she said. In addition to creating a messy cleanup in tire repair, the tire and sealant must be rotating to seal a puncture; otherwise, the liquid “puddles” at the tire bottom. Liquid sealants also may create tire-balancing problems not seen with DuraSeal technology, since the gel is physically built into the tire, she added. Four years ago, Botts said, Goodyear engineers restarted sealant work on tires, this time for heavy-duty trucks. Market research showed that refuse and construction truck fleets were constantly repairing and replacing punctured tires, resulting in costly service calls and equipment downtime. “Goodyear turned to innovation to solve this expensive problem,” she said. “DuraSeal is a layer in tire construction, it reacts differently from other compounds during the curing process. “Most compounds harden when heat is applied. The DuraSeal compound takes on a chewing-gum consistency as the tire is cured. The compound instantly seals around nails and screws up to ¼-inch in diameter in the tread area. It fills in around the object, and if the nail is pulled out, it flows into the void.” DuraSeal technology allows truck drivers to continue driving after the tread is punctured. It allows the tire to remain in service until it is retreaded, she said. Botts said the company set up a demo tire at a Mack Truck event in Las Vegas. The Goodyear Unisteel G287 MSA mixed-service tire with DuraSeal technology sustained 51 punctures without a loss of inflation. DuraSeal technology will first be used in G287 MSA mixed-service tires in the 315/80R22.5 size. Other sizes – designed specifically for mixed-service work trucks, such as cement-mixer, refuse, logging and road-building heavy-duty trucks – will be available later. Applications of the bright yellow sealant that is a Goodyear corporate color are possible on other medium truck tires. And other colors are feasible. Just don’t expect a Goodyear blue.

Topics:Operations

More Operations

Moventum Fleet management leadership update with Mark Iorillo
Operationsby News/Media ReleaseSeptember 18, 2026

Moventum Fleet Management Names Mark Iorillo Head of Sales

Iorillo brings nearly 20 years of fleet management and sales experience to the role, including previous positions at Element Fleet Management, CEI, Donlen and Ryder.

Read More →
AF news recap thumbnail
Operationsby Faith HowellSeptember 11, 2026

Fleet Has a Talent Pipeline Problem. What Comes Next? | AF News Recap

Where will fleet’s next generation of leaders come from? This week, we’re looking at the industry’s talent pipeline, what certification can add to a fleet career, how to build an award-worthy track record, and the return of Automotive Fleet’s Personal Use Survey.

Read More →
5Keys Engage
Operationsby StaffSeptember 9, 2026

Smith System Launches Driver Risk Management Program

Fleets have more driver data than ever, but identifying risky behavior doesn't necessarily correct it. Smith System's new Driver Risk Management program combines monitoring, training, and follow-up coaching to help fleets connect risk signals with driver intervention.

Read More →
Ad Loading...
Graphic promoting Automotive Fleet's 2026 Personal Use Survey with the text "Have a Personal Use Policy? We Want to Know!" encouraging fleet managers to complete the annual industry survey.
Operationsby StaffSeptember 8, 2026

Automotive Fleet Opens 2026 Personal Use Survey for Commercial Fleet Managers

Less than two weeks left! Commercial and corporate fleet managers are invited to share how their organizations handle company vehicle personal-use policies, charges, and driver eligibility.

Read More →
Automotive Fleet news graphic featuring a woman pointing to the headline, “From AI Prompts to AI-Generated Safety Songs,” against a blue background.
Operationsby Faith HowellSeptember 4, 2026

From AI Prompts to AI-Generated Safety Songs | AF News Recap

Can better prompts make AI more useful for fleet managers? This week, we’re breaking down smarter fleet analysis, an AI-assisted experiment that turned safety training into music, and what happened to fuel prices in August.

Read More →
Interviewee photo and quote from her
Operationsby Chris BrownSeptember 1, 2026

How to Write Better AI Prompts for Fleet Analysis

Include these six elements in your fleet prompts to generate more relevant analysis and accurate answers.

Read More →
Ad Loading...
A Fleet Meets blue, red, and teal graphic with Eric Kilgore's headshot, title, and company.
Operationsby Faith HowellAugust 21, 2026

Fleet Meets: Eric Kilgore

This edition of the Fleet Meets series features one of the industry's best leaders driving multi-market and national operations.

Read More →
fleetio coast pay cost
OperationsAugust 13, 2026

Why Reactive Fleet Management Is Becoming Too Expensive to Sustain

Research highlights a growing need for proactive management strategies to address rising costs in fleet operations effectively.

Read More →
"Element Mobility report cover with a utility fleet truck and the title 'What your fleet KPIs aren't telling you.'"
SponsoredAugust 12, 2026

What Your Fleet KPIs Aren’t Telling You

Tracking fleet metrics is only useful when the data leads to better decisions. This guide helps fleet leaders assess cost, utilization, and downtime more accurately, identify performance gaps, and prioritize the actions that can improve operational results.

Read More →
Ad Loading...
Cover of the AgileFleet white paper "Hidden in Plain Sight: Fleet Compliance Risks" with the AgileFleet logo and a photo of fleet vehicles parked outside a government building.
SponsoredAugust 7, 2026

Hidden in Plain Sight: Fleet Compliance Risks

Fleet compliance isn't just about having policies — it's about consistently enforcing them. This practical guide reveals six hidden compliance risks common in public sector and shared fleet operations and outlines proven strategies to improve visibility, accountability, and audit readiness

Read More →