DETROIT- Bob Lutz, vice chairman of General Motors, will deliver a keynote address at the Association's 2010 Institute & Expo in Detroit, NAFA Fleet Management Association announced Jan. 26. Lutz (shown below) joins Mark Fields, executive vice president, Ford Motor Company, who will also be a keynote speaker.

The I&E, which takes place April 24-27, is NAFA's annual meeting, bringing together more than 2,000 fleet industry professionals for four days of education, trade show experience, and networking. 

"Bob is an auto industry icon," said NAFA Executive Director Phil Russo, CAE. "He brings a wealth of knowledge, history, and creativity and is a fantastic storyteller and communicator as well.  NAFA is very privileged to have a private audience of sorts with Bob."

Lutz began his automotive career in September 1963 at General Motors and went on to serve executive positions at BMW, Ford Motor Company, Chrysler, and Exide Technologies before returning to GM in 2001. In the years since his return, he has served as vice chairman of Product Development, chairman of GM North America, Interim President of GM Europe, and vice chairman and senior advisor providing strategic input into GM's global design and key product initiatives - a position he was to hold until retirement at the end of 2009. Lutz "unretired" on Dec. 4, 2009, to join the new GM as vice chairman on Dec. 4, 2009, specially assigned to act as an advisor on design and global product development.

Lutz also delivered a keynote speech at the 2009 Los Angeles Auto Show in December.