Automotive Fleet
MenuMENU
SearchSEARCH

GM Ventures Invests in 911 Crash Response Tech

The investment in RapidDeploy, a public safety technology company, will help to expedite crash information in real time without human interaction.

August 16, 2021
GM Ventures Invests in 911 Crash Response Tech

The investment will enable RapidDeploy — and OnStar Emergency Services, a leader in safety and security services in 911 centers across jurisdictions within the U.S. — to help improve the public safety community’s situational awareness with a cloud-native, data-driven solution.

Photo via pexels.com/Oleg Magni.

2 min to read


With the goal of accelerating next-generation 911 technology for quick crash response notifications, GM Ventures has committed to help fund a $40 million Series B investment round for RapidDeploy, a public safety technology company. 

Ad Loading...

The investment will enable RapidDeploy — and OnStar Emergency Services, a leader in safety and security services in 911 centers across jurisdictions within the U.S. — to help improve the public safety community’s situational awareness with a cloud-native, data-driven solution.

Ad Loading...

OnStar and RapidDeploy kicked off an innovative program earlier this year. The mission was to supply every 911 call center in California with OnStar’s Automatic Crash Response notifications. Using built-in sensors on vehicles with an active OnStar service plan, OnStar Automatic Crash Response notifications can help detect a moderate-to-severe crash and send notifications directly to 911 Centers via RapidDeploy RadiusPlus maps.

Moreover, the technology activates without having to rely on the driver or passengers relaying information verbally, including the location, make and model of the vehicle, and available crash details.

Most significantly, the technology also indicates the likelihood of severe injury and whether the vehicle involved in a crash is electric — providing first responders with information they need to respond safely, and quickly rescue occupants, when applicable.

When a moderate-to-severe crash is detected, OnStar Automatic Crash Response can also automatically connect to a specially trained Emergency-Certified Advisor, who can offer help if an OnStar member is involved in a crash. OnStar Emergency-Certified Advisors are Emergency-Medical-Dispatch-certified and can provide medical assistance until help arrives, ensuring members will not face the emergency alone.

The increased availability and speed of incident data into the hands of responders is a game-changing improvement, say first responders. Having as much information as possible as personnel respond to an incident is paramount to not only providing the best emergency services, but also to improving responder incident awareness and safety, note experts.

More Safety

Nexar and nauto logos
Safetyby StaffSeptember 15, 2026

Nexar-Nauto Merger Aims to Give Fleets Better Safety Intelligence Through Larger Driving Dataset

Stefan Heck tells Automotive Fleet that combining more than 10 billion miles of driving history with Nexar's AI models will give fleets deeper insights into driver risk and roadway conditions than either company could provide independently.

Read More →
Two fleet employees talk beside work trucks beneath the words “Mental Health Is Fleet Safety,” highlighting the connection between employee mental health and fleet safety.
SafetySeptember 15, 2026

Don't Wait for a Crisis: 5 Ways to Build Mental Health Into Your Fleet Safety Program

For Suicide Prevention Month, fleet and safety leaders have an opportunity to put mental health where it belongs: at the center of workplace safety.

Read More →
hands covering toy car with digital widgets surrounding it
Safetyby Chris BrownSeptember 1, 2026

How Camera Data Can Strengthen a Fleet’s Insurance Renewal

Insights from a commercial insurance carrier and a broker show how fleets can turn video telematic data, driver coaching, and improved claims results into a stronger case at insurance renewal.

Read More →
Ad Loading...
An image to reflect an article on how the safest fleets aren't the ones with the most tech.
SafetyAugust 11, 2026

The Safest Fleets Aren’t the Ones with the Most Technology

You’ve made the telematics investment. Here’s how to capture the other half of its value and build the safest fleet on the road.

Read More →
Cover of the AgileFleet white paper "Hidden in Plain Sight: Fleet Compliance Risks" with the AgileFleet logo and a photo of fleet vehicles parked outside a government building.
SponsoredAugust 7, 2026

Hidden in Plain Sight: Fleet Compliance Risks

Fleet compliance isn't just about having policies — it's about consistently enforcing them. This practical guide reveals six hidden compliance risks common in public sector and shared fleet operations and outlines proven strategies to improve visibility, accountability, and audit readiness

Read More →
conference attendees watching a speaker
Safetyby StaffAugust 6, 2026

NETS Sets 2026 Fleet Safety Benchmark Conference for Indianapolis

The Sept. 15–17 program will feature fleet benchmarking data, case studies, emerging technologies, and implementation strategies while running alongside the NSC Safety Congress & Expo.

Read More →
Ad Loading...
NETS crash statistics overlaying an accident photo
Safetyby Chris BrownAugust 5, 2026

Off-the-Job Crashes Account for 43% of Employers’ $61.7 Billion Crash Burden

NETS quantifies costs dispersed across fleet, risk, HR, and other departments while providing new per-crash benchmarks for employers.

Read More →
red ram recall image
Safetyby Faith HowellAugust 3, 2026

Ram Recalls More Than 1.27 Million 1500 Pickups for Seat Belt Anchor Issue

The recall affects certain 2019-2026 Ram 1500 pickups that may have improperly attached second-row seat belt buckle anchors.

Read More →
Promotional graphic for a Utilimarc guide titled How Better Visibility Cut Speeding Violations by 48% featuring a call-to-action to download the guide.
SponsoredJuly 17, 2026

How Better Visibility Cut Speeding Violations by 48%

Fleet leaders don't need more data, they need clearer visibility into what the data is saying. This case study explores how one utility replaced speeding-event counts with a single metric — miles driven in violation — to strengthen safety and significantly reduce speeding violations.

Read More →
Ad Loading...
Smiling commercial truck driver gives a thumbs-up from inside a tractor cab during Operation Safe Driver Week 2026, highlighting fleet safety, responsible driving and enforcement awareness.
Safetyby Judie NuskeyJuly 16, 2026

Operation Safe Driver Week: Why the Industry's Oldest Safety Campaign Still Matters to Fleets

A look at how a 2007 enforcement initiative became one of the most consequential weeks on the fleet safety calendar, and what it means for your drivers in 2026.

Read More →