GM Ventures Invests in 911 Crash Response Tech
The investment in RapidDeploy, a public safety technology company, will help to expedite crash information in real time without human interaction.

The investment will enable RapidDeploy — and OnStar Emergency Services, a leader in safety and security services in 911 centers across jurisdictions within the U.S. — to help improve the public safety community’s situational awareness with a cloud-native, data-driven solution.
Photo via pexels.com/Oleg Magni.
With the goal of accelerating next-generation 911 technology for quick crash response notifications, GM Ventures has committed to help fund a $40 million Series B investment round for RapidDeploy, a public safety technology company.
The investment will enable RapidDeploy — and OnStar Emergency Services, a leader in safety and security services in 911 centers across jurisdictions within the U.S. — to help improve the public safety community’s situational awareness with a cloud-native, data-driven solution.
OnStar and RapidDeploy kicked off an innovative program earlier this year. The mission was to supply every 911 call center in California with OnStar’s Automatic Crash Response notifications. Using built-in sensors on vehicles with an active OnStar service plan, OnStar Automatic Crash Response notifications can help detect a moderate-to-severe crash and send notifications directly to 911 Centers via RapidDeploy RadiusPlus maps.
Moreover, the technology activates without having to rely on the driver or passengers relaying information verbally, including the location, make and model of the vehicle, and available crash details.
Most significantly, the technology also indicates the likelihood of severe injury and whether the vehicle involved in a crash is electric — providing first responders with information they need to respond safely, and quickly rescue occupants, when applicable.
When a moderate-to-severe crash is detected, OnStar Automatic Crash Response can also automatically connect to a specially trained Emergency-Certified Advisor, who can offer help if an OnStar member is involved in a crash. OnStar Emergency-Certified Advisors are Emergency-Medical-Dispatch-certified and can provide medical assistance until help arrives, ensuring members will not face the emergency alone.
The increased availability and speed of incident data into the hands of responders is a game-changing improvement, say first responders. Having as much information as possible as personnel respond to an incident is paramount to not only providing the best emergency services, but also to improving responder incident awareness and safety, note experts.
More Safety

Managing Road Risk at Scale: Why Fleet Safety Needs a Data-Driven Framework
Insights from the FIA Road and Driver Safety Indexes reveal how to manage road risk on a larger scale.
Read More →
Stellantis Recalls 1.3 Million Jeep Vehicles Worldwide Over Fire Risk
Stellantis is recalling more than 1.3 million Jeep Wrangler and Gladiator models worldwide over a fire risk linked to power steering pump wiring.
Read More →
Coaching Is Not Training, Even When AI Is Doing It
AI-powered safety platforms can detect risky behaviors and deliver immediate feedback. But effective driver development still requires a foundation of training followed by coaching that reinforces those skills.
Read More →
How Emotions Behind the Wheel Can Affect Fleet Safety
During National Safety Month, fleets are encouraged to look beyond distracted driving and recognize how stress, fatigue, and emotional well-being influence driver performance and crash risk.
Read More →
Nominations Open for 2026 Fleet Safety Award
Nominations have officially opened for the 2026 Fleet Safety Award Winner.
Read More →
Turning Connected Vehicle Data Into Decisions That Matter
Fleet leaders have more data than ever, but turning that data into clear, actionable decisions remains a challenge. This white paper shows how leading organizations are using connected vehicle data to improve safety, reduce costs, and optimize fleet performance. Learn how to turn insight into action across your fleet.
Read More →
Cameras, Safety and Insurance: From Reactive Claims to Real-time Prevention
Commercial auto remains one of the most challenging and costly lines of coverage for fleet operators and insurers alike. Learn more about how to effectively address these issues from Onur Aksan, Enterprise Business Development Executive, Geotab.
Read More →
NAFA Fleet Safety Symposium to Collocate With 2026 Fleet Forward Conference
The daylong certificate program will precede the Fleet Forward Conference at the Gaylord National Harbor in Maryland.
Read More →
The Distractions You Can’t Turn Off: What Drivers Face Outside the Vehicle
Fleet drivers face constant visual, cognitive, and environmental interruptions the moment they hit the road. From roadside chaos to mental fatigue and digital overload, today’s biggest driving risks often come from outside the vehicle itself.
Read More →
FLASH Weather AI Launches First Deep-Learning Hail Prediction Model With High-Resolution Forecasting
FLASH Weather AI has launched a first-of-its-kind hail prediction model capable of forecasting hail size and arrival time at 1-kilometer resolution up to 55 minutes ahead, giving fleets and insurers critical time to prepare for severe storms.
Read More →
