Automotive Fleet
MenuMENU
SearchSEARCH

GM Ventures Invests in 911 Crash Response Tech

The investment in RapidDeploy, a public safety technology company, will help to expedite crash information in real time without human interaction.

August 16, 2021
GM Ventures Invests in 911 Crash Response Tech

The investment will enable RapidDeploy — and OnStar Emergency Services, a leader in safety and security services in 911 centers across jurisdictions within the U.S. — to help improve the public safety community’s situational awareness with a cloud-native, data-driven solution.

Photo via pexels.com/Oleg Magni.

2 min to read


With the goal of accelerating next-generation 911 technology for quick crash response notifications, GM Ventures has committed to help fund a $40 million Series B investment round for RapidDeploy, a public safety technology company. 

The investment will enable RapidDeploy — and OnStar Emergency Services, a leader in safety and security services in 911 centers across jurisdictions within the U.S. — to help improve the public safety community’s situational awareness with a cloud-native, data-driven solution.

Ad Loading...

OnStar and RapidDeploy kicked off an innovative program earlier this year. The mission was to supply every 911 call center in California with OnStar’s Automatic Crash Response notifications. Using built-in sensors on vehicles with an active OnStar service plan, OnStar Automatic Crash Response notifications can help detect a moderate-to-severe crash and send notifications directly to 911 Centers via RapidDeploy RadiusPlus maps.

Moreover, the technology activates without having to rely on the driver or passengers relaying information verbally, including the location, make and model of the vehicle, and available crash details.

Most significantly, the technology also indicates the likelihood of severe injury and whether the vehicle involved in a crash is electric — providing first responders with information they need to respond safely, and quickly rescue occupants, when applicable.

When a moderate-to-severe crash is detected, OnStar Automatic Crash Response can also automatically connect to a specially trained Emergency-Certified Advisor, who can offer help if an OnStar member is involved in a crash. OnStar Emergency-Certified Advisors are Emergency-Medical-Dispatch-certified and can provide medical assistance until help arrives, ensuring members will not face the emergency alone.

The increased availability and speed of incident data into the hands of responders is a game-changing improvement, say first responders. Having as much information as possible as personnel respond to an incident is paramount to not only providing the best emergency services, but also to improving responder incident awareness and safety, note experts.

More Safety

Chris Brown sits across from safety experft at Lifesaver mobile in an interview about distracted driving and phone use tech.
Safetyby Chris BrownMay 1, 2026

Reducing Risk by Eliminating Phone Use Behind the Wheel

Distracted driving remains one of the most persistent risks in fleet operations. New approaches focus on removing mobile device use entirely while adding real-time safety support.

Read More →
Safetyby Jeanny RoaApril 15, 2026

Distracted Driving in the Age of Smart Tech – Part 2

As distraction risks evolve, fleets are turning to smarter, more connected technologies to better understand what’s happening behind the wheel. Part 2 explores how these tools are helping identify risky behaviors and improve visibility across operations.

Read More →
Safetyby Jeanny RoaApril 11, 2026

 Data Rights, Risks, and Responsibilities After a Crash

What fleets capture to improve safety can also expose them in litigation, forcing leaders to rethink how data is managed, stored, and shared.

Read More →
Ad Loading...
Driver holding a phone while steering, illustrating distracted driving and the importance of mental awareness and attention on the road for fleet safety.
Safetyby Judie NuskeyApril 10, 2026

From Distraction to Detection: Strengthening Awareness in Fleet Drivers

Distracted driving is often measured by what we can see—phones in hand, eyes off the road. But what about the distractions we can’t? A recent incident raises a bigger question about awareness, attention, and why subtle risks so often go unnoticed.

Read More →
Safetyby StaffApril 8, 2026

Lytx 2026 Road Safety Report

While serious crashes are declining, a rise in minor incidents and ongoing risk hotspots underscore the need for continued fleet safety investment.

Read More →
Driver’s hands on steering wheel in a sunlit vehicle, representing real-world driver behavior and the shift from data monitoring to hands-on training in fleet safety programs.
Safetyby Judie NuskeyApril 7, 2026

Behind-the-Wheel vs. Classroom Training: What Actually Changes Driver Behavior?

Fleets have more driver data than ever, so why isn't behavior changing? Training requires more than reports and coaching — it requires real-world practice.

Read More →
Ad Loading...
A person in a car on their phone behind the steering wheel.
Safetyby Jeanny RoaApril 1, 2026

Distracted Driving in the Age of Smart Tech – Part 1

A two-part conversation with Stefan Heck on how AI is transforming the fight against distracted driving. As fleets adopt smarter tools, the focus shifts from reacting to preventing risk. In Part 1, we look at where AI is making an impact for fleets today.

Read More →
Pedestrians crossing a busy street, highlighting the importance of driver awareness and caution to prevent pedestrian accidents.
Safetyby StaffMarch 30, 2026

Pedestrian Safety Starts With the Driver

More people on foot means more risk for drivers. These pedestrian safety tips can help prevent serious injuries and keep everyone safer on the road.

Read More →
SponsoredMarch 30, 2026

Safety by Design: Power and Protection in the Freightliner 114SD Plus

Safer crews. Fewer incidents. Better uptime. Learn how driver-assist technology is changing the way vocational fleets operate.

Read More →
Ad Loading...
Safetyby StaffMarch 26, 2026

Pedestrian Deaths Drop in First Half of 2025, Marking Largest Decline in Years

An 11% drop in pedestrian fatalities in early 2025 signals progress in U.S. road safety, but elevated death rates and ongoing risks underscore the need for continued action from fleets and policymakers.

Read More →