Automotive Fleet
MenuMENU
SearchSEARCH

GM to Build Cadillac ELR Extended-Range Electric Luxury Model in Late 2013

DETROT - The ELR is a production version of the Cadillac Converj, a concept the company showed at the North American International Auto Show in 2009.

by Staff
October 18, 2012
GM to Build Cadillac ELR Extended-Range Electric Luxury Model in Late 2013

The photos shown here are of the concept unveiled in 2011. The automaker hasn't released official photos of the ELR yet.

1 min to read


The photos shown here are of the concept unveiled in 2011. The automaker hasn't released official photos of the ELR yet.

DETROIT – GM plans to build an extended-range electric vehicle for its Cadillac brand, the new Cadillac ELR, the company’s General Motors North America President Mark Reuss stated. The automaker plans to begin production of this vehicle in late 2013 and is investing $35 million in its Detroit-Hamtramck plant to do so.

The ELR is a production version of the Cadillac Converj, a concept the company showed at the North American International Auto Show in 2009.

Ad Loading...

Based on GM’s description of the ELR, its powertrain will function similar to the Volt’s. It will feature an electric propulsion system that incorporates a T-shaped lithium-ion battery, an electric drive unit, and a four-cylinder engine-generator. The coupe will run on electricity until its level of charge gets low and then switch over to the four-cylinder engine-generator.

The automaker noted it’s building its lithium-ion battery at its Brownstown Battery Assembly plant in Brownstown, Mich.

More Green Fleet

Cover of the "Top 50 Green Fleets" report presented by Automotive Fleet and Inspiration Fleet, featuring an aerial nighttime photo of a lit highway interchange with looping ramps.
SponsoredJuly 16, 2026

The Top 50 Green Fleets

The List Is in: The Top 50 Green Fleets

Read More →
a Slate EV preview thumnbail
Green Fleetby Chris BrownJuly 14, 2026

First Look: Slate Auto's Electric Fleet Pickup

Could an affordable, modular EV pickup make electrification more practical for fleets?

Read More →
Yellow Slate pickup truck on a platform.
Green Fleetby Martin RomjueJune 26, 2026

Slate Debuts Colorful, Unique EV Models

A recent media and client event, studded with electric vehicles dressed up on platforms, planted a new position for the manufacturer in the wider EV market. Fleets will find cost-saving advantages.

Read More →
Ad Loading...
Yellow Slate Fastback on a raised platform in a warehouse.
Green Fleetby Martin RomjueJune 25, 2026

Slate Electric SUV, Pickup Switchable Model Aims For Light-Duty Fleets

Everything about this EV is counterintuitive and understated, making it stand out from the crowd.

Read More →
Rendering of electric vehicles charging beneath a solar-panel canopy, illustrating Inspiration Mobility Group’s acquisition of Electrada assets to expand commercial fleet electrification services.
Green Fleetby News/Media ReleaseJune 17, 2026

Inspiration Mobility Acquires Key Electrada Assets

Inspiration Mobility Group has acquired select assets of Electrada, adding the fleet electrification provider's team, technology, and charging infrastructure development capabilities to its energy management business.

Read More →
wheel geotab image
SponsoredJune 1, 2026

Turning Connected Vehicle Data Into Decisions That Matter

Fleet leaders have more data than ever, but turning that data into clear, actionable decisions remains a challenge. This white paper shows how leading organizations are using connected vehicle data to improve safety, reduce costs, and optimize fleet performance. Learn how to turn insight into action across your fleet.

Read More →
Ad Loading...
fleetio coast pay
SponsoredMay 29, 2026

Are You Tracking Your Fleet's True Total Cost of Ownership?

Bobit Business Media surveyed 190 fleet professionals and found that while most fleets are tracking costs, fragmented systems and data gaps are keeping true TCO visibility out of reach. With rising pressure to control spend in an increasingly volatile environment, the gap between what fleets think they know and what the data actually shows is wider than you might expect. See how your peers are managing costs today and where the industry still has room to improve.

Read More →
SponsoredMay 15, 2026

Hybrids: Electrification Without the Challenges

For fleet managers, fuel is one of the biggest line items in the budget — and it's one hybrids can shrink without changing how your people work. Download the eBook to see the numbers, understand the technology, and get a step-by-step guide to making the switch.

Read More →
 The challenge of electrifying pickup trucks with two vehicles shown for gas or electric
Green FleetMarch 9, 2026

Why America’s Most Popular Vehicle is So Hard to Electrify

Turning America’s favorite workhorse electric means balancing range, payload, charging infrastructure, and price, an equation automakers are still trying to solve.

Read More →
Ad Loading...
Sketch of chassis cab truck.
Green Fleetby Chris BrownMarch 9, 2026

Startup ZMD Motors Developing Electric Conversion for Ram 5500 Work Trucks

Detroit-based company says it has begun early development of a system to convert internal combustion Ram 5500 chassis-cab trucks to electric power.

Read More →