GM Details How it Achieved High Level of Driver Visibility in the Cadillac ATS
GM's Cadillac division engineers evaluated a number of factors, including the exterior mirror and A-pillar size, seat height, forward vision distance, side vision distance, and whether any interior features blocked the view through a window (for example headrests).

GM said its engineers used advanced computer modeling to help evaluate driver visibility in the all-new Cadillac ATS. The company said this method allowed for a quick evaluation of how design changes affected the driver's field of view. Photo courtesy GM.

GM said its engineers used advanced computer modeling to help evaluate driver visibility in the all-new Cadillac ATS. The company said this method allowed for a quick evaluation of how design changes affected the driver's field of view. Photo courtesy GM.
GM posted a story on its site detailing how its engineers went about ensuring its 2013 Cadillac ATS provides the driver with a high level of visibility by using new visibility metrics. They evaluated a number of factors, including the exterior mirror and A-pillar size, seat height, forward vision distance, side vision distance, and whether any interior features blocked the view through a window (for example headrests).
GM said its engineers were able to achieve a high internal score for forward visibility by keeping the hood low and slimming the A pillars by using high-strength steel. They also positioned the A pillars a wide distance apart, and angled them toward the driver, to give the driver a broad field of view that requires minimal head movements. They also said they designed a narrow support structure for the exterior rear-view mirrors.
Other visibility aids include an available rear-view camera, which features “dynamic guidelines” that show the vehicle’s path and available space when parking.
Preserving driver visibility is challenging with today’s vehicles due to aerodynamics, safety, and design requirements, according to the automaker. For example, GM said steeply raked windshields and A pillars required to improve aerodynamics leads to visibility challenges. Also, thicker roof pillars needed to accommodate air bags, and higher deck lids in the back to provide cargo room, also can mean less visibility.
To engineer these changes, GM’s Cadillac division said it used a new digital display technique (called the “hedgehog” by the company’s engineers) to examine how the A pillars affect a driver’s sightlines. The tool allows the company’s engineers to see how changes in windshield angle or section size affect sightlines, including in different driving scenarios.
More Safety

NAFA Fleet Safety Symposium to Collocate With 2026 Fleet Forward Conference
The daylong certificate program will precede the Fleet Forward Conference at the Gaylord National Harbor in Maryland.
Read More →
The Distractions You Can’t Turn Off: What Drivers Face Outside the Vehicle
Fleet drivers face constant visual, cognitive, and environmental interruptions the moment they hit the road. From roadside chaos to mental fatigue and digital overload, today’s biggest driving risks often come from outside the vehicle itself.
Read More →
FLASH Weather AI Launches First Deep-Learning Hail Prediction Model With High-Resolution Forecasting
FLASH Weather AI has launched a first-of-its-kind hail prediction model capable of forecasting hail size and arrival time at 1-kilometer resolution up to 55 minutes ahead, giving fleets and insurers critical time to prepare for severe storms.
Read More →
How Coca-Cola United Protects Its Fleet from Growing Legal Risk
As litigation risk rises, vehicles are increasingly targeted. This Coca-Cola bottler shares how it’s reducing exposure through driver training, technology, and a proactive risk management approach.
Read More →
How to Speak the Same Language on Fleet Safety
Drivers, supervisors, and data often speak different safety “languages.” Getting on the same page will drive better results.
Read More →
Fleet Cybersecurity 101: What You Need from Your Technology Vendors
From identity management to third-party certifications, the right technology partner should make security easier to manage. Here are the three building blocks that fleet managers need to stay in control as connected systems scale.
Read More →
Reducing Risk by Eliminating Phone Use Behind the Wheel
Distracted driving remains one of the most persistent risks in fleet operations. New approaches focus on removing mobile device use entirely while adding real-time safety support.
Read More →
Distracted Driving in the Age of Smart Tech – Part 2
As distraction risks evolve, fleets are turning to smarter, more connected technologies to better understand what’s happening behind the wheel. Part 2 explores how these tools are helping identify risky behaviors and improve visibility across operations.
Read More →
Data Rights, Risks, and Responsibilities After a Crash
What fleets capture to improve safety can also expose them in litigation, forcing leaders to rethink how data is managed, stored, and shared.
Read More →
From Distraction to Detection: Strengthening Awareness in Fleet Drivers
Distracted driving is often measured by what we can see—phones in hand, eyes off the road. But what about the distractions we can’t? A recent incident raises a bigger question about awareness, attention, and why subtle risks so often go unnoticed.
Read More →