GM Confirms New Chevrolet Colorado Pickup for U.S.
DETROIT – General Motors confirmed that a version of the all-new Chevrolet Colorado mid-size pickup will be built and sold in the United States. Product details, timing, pricing, and production location will be announced at a later date


DETROIT – General Motors confirmed on Monday that a version of the all-new Chevrolet Colorado mid-size pickup will be built and sold in the United States.
The first version of the truck is launching this month in Thailand, to be followed by other regions around the globe.
“The new Chevrolet Colorado is generating a lot of excitement as we begin its launch in Thailand,” said Chris Perry, vice president, global marketing and strategy for Chevrolet. “We think the design, capability and fuel efficiency of the new Colorado will make it attractive to U.S. customers.”
GM said it plans to announce product details, timing, pricing, and production location at a later date. Engine availability for U.S. versions will be announced at a future date as well.
The automaker said the new Colorado is based on an all-new mid-size truck architecture developed by GM do Brasil within GM’s global product development organization. GM said that in major markets where the Colorado will be sold, engineers will tailor the truck to meet local needs.
The current-generation Colorado will be produced in Shreveport, La., through the 2012 model-year.
In Thailand, GM said the model lineup will include 2WD and 4WD regular, extended-cab and crew cab variants. Gasoline and diesel engines will be available, including new 2.5L and 2.8L turbo diesel engines.
“For example, Chevrolet Colorado Chief Engineer Roberto Rempel and his team lived in Thailand during the Colorado’s development,” said Brad Merkel, global vehicle line executive. “They immersed themselves in the highly competitive truck market and observed how the Thai people use their vehicles and the driving conditions they experience.
“A similar development process will precede the launch of the truck in the U.S. market,” said Merkel. “We think American customers will be pleased with the results.”
More Operations

How to Manage Conflict for Your Fleet Operations
Conflict management is becoming a core leadership skill. Here are five strategies fleet leaders should know.
Read More →
Turning Connected Vehicle Data Into Decisions That Matter
Fleet leaders have more data than ever, but turning that data into clear, actionable decisions remains a challenge. This white paper shows how leading organizations are using connected vehicle data to improve safety, reduce costs, and optimize fleet performance. Learn how to turn insight into action across your fleet.
Read More →
Cameras, Safety and Insurance: From Reactive Claims to Real-time Prevention
Commercial auto remains one of the most challenging and costly lines of coverage for fleet operators and insurers alike. Learn more about how to effectively address these issues from Onur Aksan, Enterprise Business Development Executive, Geotab.
Read More →Are You Tracking Your Fleet's True Total Cost of Ownership?
Bobit Business Media surveyed 190 fleet professionals and found that while most fleets are tracking costs, fragmented systems and data gaps are keeping true TCO visibility out of reach. With rising pressure to control spend in an increasingly volatile environment, the gap between what fleets think they know and what the data actually shows is wider than you might expect. See how your peers are managing costs today and where the industry still has room to improve.
Read More →
Turn Fleet Data Into Smarter Decisions
Fleet leaders have access to more operational data than ever, but disconnected systems and unclear metrics often slow decision-making instead of improving it. This whitepaper outlines five practical steps fleets can take to transform fragmented data into actionable insights that improve planning, safety, utilization, and long-term performance.
Read More →
Hybrids: Electrification Without the Challenges
For fleet managers, fuel is one of the biggest line items in the budget — and it's one hybrids can shrink without changing how your people work. Download the eBook to see the numbers, understand the technology, and get a step-by-step guide to making the switch.
Read More →
How NOV Uses Telematics to Improve Fleet Safety Across 160 Locations
James Victory of NOV discusses how the company manages fleet safety, maintenance, and telematics across more than 150 locations supporting oilfield operations throughout the U.S.
Read More →
Fleet Meets: Steven Santostasi
This edition of the Fleet Meets series features Steven Santostasi, the current TSP channel manager for Ford Pro.
Read More →
Why Fleet Managers Are Replacing Departmental Vehicles with Shared Motor Pools
Departmentally assigned vehicles often create hidden costs through underutilization, poor visibility, and increased administrative burden. This white paper explores how shared motor pool strategies help fleets reduce costs, improve accountability, and optimize vehicle utilization.
Read More →Soap Box Derby Challenge: Assembling the Crew
Meet Gabriel, Matthew, and Angel — the team helping bring this soap box derby build to life.
Read More →
